1.0QSearch Bloghttps://www.qsearch.cc/blogViola Tsaihttps://www.qsearch.cc/blog/author/viola/媒體數位轉型 如何執行？看公視以社群資料分析拉近與閱聽者的距離rich600338<blockquote class="wp-embedded-content" data-secret="pHj9tYjKBr"><a href="https://www.qsearch.cc/blog/2021/05/%e5%aa%92%e9%ab%94%e6%95%b8%e4%bd%8d%e8%bd%89%e5%9e%8b-pts/">週報產製效率提升 300%、不再只被收視率綁架、公視如何用數位轉型拉近與觀眾的距離</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.qsearch.cc/blog/2021/05/%e5%aa%92%e9%ab%94%e6%95%b8%e4%bd%8d%e8%bd%89%e5%9e%8b-pts/embed/#?secret=pHj9tYjKBr" width="600" height="338" title="“週報產製效率提升 300%、不再只被收視率綁架、公視如何用數位轉型拉近與觀眾的距離” — QSearch Blog" data-secret="pHj9tYjKBr" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script type="text/javascript">
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如果你知道間諜動物系列，或是看過「記者真心話」系列，那你可能已經看見了公視身為 媒體數位轉型 的標竿角色。不過數位轉型人人皆知，到底如何執行呢？這篇文章帶你認識公視在內容產製、用戶研究、用戶關係、產品表現這四個方面，如何藉由社群資料分析，回應現今社會的議題型態與閱聽環境。https://lh3.googleusercontent.com/RqZBf61we-plHLatR90C20VcGnYeekCM9Foz3OkwaiRbw5GT7LhGuOI4rfAXaTG_redyk0uInvk94FjYrU7yDp9GoP5hmGguFw=s0