1.0QSearch Bloghttps://www.qsearch.cc/blogWilburhttps://www.qsearch.cc/blog/author/wilbur/路跑活動聲量下滑 KOL 成宣傳關鍵，Nike 品牌、產品聲量表現最亮眼 - QSearch Blogrich600338<blockquote class="wp-embedded-content" data-secret="sYJnC62REG"><a href="https://www.qsearch.cc/blog/2022/10/road-running/">路跑活動聲量下滑 KOL 成宣傳關鍵，Nike 品牌、產品聲量表現最亮眼</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.qsearch.cc/blog/2022/10/road-running/embed/#?secret=sYJnC62REG" width="600" height="338" title="“路跑活動聲量下滑 KOL 成宣傳關鍵，Nike 品牌、產品聲量表現最亮眼” — QSearch Blog" data-secret="sYJnC62REG" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script type="text/javascript">
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https://storage.googleapis.com/best-life.appspot.com/1/2022/10/路跑.001.png10801080近年來各式的路跑活動、馬拉松比賽如雨後春筍般出現，而在疫情的影響之下，許多活動只能停辦或是延期，從 QSearch 數據中也觀察到聲量逐年下滑的趨勢，在過去一年萬金石馬拉松在聲量上領先，停辦實體賽事的田中馬、渣打馬也靠著報名熱度擠上前五名，他們是如何經營網路聲量呢？我們也從數據中，找出品牌商如何與路跑活動合作，來打造品牌形象、推廣跑鞋相關產品。