{"id":11238,"date":"2025-11-13T12:31:56","date_gmt":"2025-11-13T04:31:56","guid":{"rendered":"https:\/\/www.qsearch.cc\/blog\/?p=11238"},"modified":"2026-04-23T18:45:54","modified_gmt":"2026-04-23T10:45:54","slug":"double-11-2025-social-listening-data","status":"publish","type":"post","link":"https:\/\/www.qsearch.cc\/blog\/2025\/11\/double-11-2025-social-listening-data\/","title":{"rendered":"2025 \u96d9 11 \u771f\u7684\u51b7\u6e05\u55ce\uff1f\u7528\u793e\u7fa4\u6578\u64da\u62c6\u89e3\u4e09\u5e74\u8072\u91cf\u8b8a\u5316\u8207\u6d88\u8cbb\u8005\u884c\u70ba\u8f49\u8b8a"},"content":{"rendered":"\n<p>2025 \u5e74 11 \u6708 11 \u65e5\u904e\u5f8c\uff0c\u793e\u7fa4\u4e0a\u958b\u59cb\u51fa\u73fe\u300c\u4eca\u5e74\u96d9 11 \u597d\u51b7\u6e05\u300d\u7684\u8a0e\u8ad6\u3002\u8eab\u70ba\u54c1\u724c\u884c\u92b7\u4eba\u54e1\u6216\u793e\u7fa4\u7d93\u71df\u8005\uff0c\u4f60\u53ef\u80fd\u4e5f\u6709\u540c\u611f\uff1a\u5f80\u5e74\u90a3\u7a2e\u300c\u96f6\u6642\u6436\u8cfc\u300d\u7684\u760b\u72c2\u8a0e\u8ad6\uff0c\u793e\u7fa4\u7248\u9762\u88ab\u512a\u60e0\u5206\u4eab\u5168\u9762\u4f54\u6eff\uff0c\u4eca\u5e74\u4f3c\u4e4e\u6d88\u5931\u4e86\u3002<\/p>\n\n\n\n<p>\u4f46\u300c\u611f\u89ba\u51b7\u6e05\u300d\u4e0d\u7b49\u65bc\u300c\u771f\u7684\u51b7\u6e05\u300d\u3002\u4f5c\u70ba\u6578\u64da\u9a45\u52d5\u7684\u884c\u92b7\u4eba\uff0c\u6211\u5011\u9700\u8981\u7528\u5177\u9ad4\u6578\u64da\u4f86\u9a57\u8b49\u9019\u500b\u8aaa\u6cd5\uff0c\u66f4\u91cd\u8981\u7684\u662f\uff0c\u627e\u51fa\u80cc\u5f8c\u7684\u539f\u56e0\u548c\u8da8\u52e2\uff0c\u624d\u80fd\u70ba 2026 \u5e74\u7684\u7b56\u7565\u505a\u597d\u6e96\u5099\u3002<\/p>\n\n\n\n<!--more-->\n\n\n\n<p>\u672c\u6587\u5c07\u56de\u7b54\u4e09\u500b\u95dc\u9375\u554f\u984c\uff1a<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>\u96d9 11 \u793e\u7fa4\u8072\u91cf\u771f\u7684\u4e0b\u964d\u4e86\u55ce\uff1f\u8da8\u52e2\u5982\u4f55\uff1f<\/li>\n\n\n\n<li>\u54ea\u4e9b\u793e\u7fa4\u5e73\u53f0\u5728\u6210\u9577\uff1f\u54ea\u4e9b\u5728\u8870\u9000\uff1f<\/li>\n\n\n\n<li>\u6d88\u8cbb\u8005\u884c\u70ba\u767c\u751f\u4e86\u4ec0\u9ebc\u8b8a\u5316\uff1f11\/11 \u70ba\u4f55\u5931\u53bb\u9b54\u529b\uff1f<\/li>\n<\/ol>\n\n\n\n<p>\u6211\u5011\u900f\u904e QSearch \u793e\u7fa4\u76e3\u6e2c\u5e73\u53f0\uff0c\u5206\u6790 2023-2025 \u4e09\u5e74\u5171 33 \u5929\u3001\u8d85\u904e 375 \u842c\u7b46\u793e\u7fa4\u6578\u64da\uff0c\u6db5\u84cb Facebook\u3001Instagram\u3001YouTube\u3001Threads\u3001\u8ad6\u58c7\u7b49 7 \u5927\u5e73\u53f0\u3002\u7528\u6578\u64da\u544a\u8a34\u4f60\uff1a\u96d9 11 \u7684\u771f\u76f8\uff0c\u4ee5\u53ca\u4f60\u8a72\u5982\u4f55\u61c9\u5c0d\u3002<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_65 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.qsearch.cc\/blog\/2025\/11\/double-11-2025-social-listening-data\/#%E7%AC%AC%E4%B8%80%E9%83%A8%E5%88%86%EF%BC%9A%E4%B8%89%E5%B9%B4%E5%85%A8%E6%99%AF%E5%B0%8D%E6%AF%94%E2%80%94%E2%80%94%E3%80%8C%E5%86%B7%E6%B8%85%E8%AA%AA%E3%80%8D%E7%9A%84%E6%95%B8%E6%93%9A%E9%A9%97%E8%AD%89\" title=\"\u7b2c\u4e00\u90e8\u5206\uff1a\u4e09\u5e74\u5168\u666f\u5c0d\u6bd4\u2014\u2014\u300c\u51b7\u6e05\u8aaa\u300d\u7684\u6578\u64da\u9a57\u8b49\">\u7b2c\u4e00\u90e8\u5206\uff1a\u4e09\u5e74\u5168\u666f\u5c0d\u6bd4\u2014\u2014\u300c\u51b7\u6e05\u8aaa\u300d\u7684\u6578\u64da\u9a57\u8b49<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.qsearch.cc\/blog\/2025\/11\/double-11-2025-social-listening-data\/#%E7%AC%AC%E4%BA%8C%E9%83%A8%E5%88%86%EF%BC%9A%E7%A4%BE%E7%BE%A4%E5%B9%B3%E5%8F%B0%E5%88%86%E4%BD%88%E2%80%94%E2%80%94Threads_%E7%88%86%E7%99%BC%EF%BC%8CInstagram_%E9%80%86%E5%8B%A2%E6%88%90%E9%95%B7\" title=\"\u7b2c\u4e8c\u90e8\u5206\uff1a\u793e\u7fa4\u5e73\u53f0\u5206\u4f48\u2014\u2014Threads \u7206\u767c\uff0cInstagram \u9006\u52e2\u6210\u9577\">\u7b2c\u4e8c\u90e8\u5206\uff1a\u793e\u7fa4\u5e73\u53f0\u5206\u4f48\u2014\u2014Threads \u7206\u767c\uff0cInstagram \u9006\u52e2\u6210\u9577<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.qsearch.cc\/blog\/2025\/11\/double-11-2025-social-listening-data\/#%E7%AC%AC%E4%B8%89%E9%83%A8%E5%88%86%EF%BC%9A%E6%99%82%E9%96%93%E5%BA%8F%E5%88%97%E5%88%86%E6%9E%90%E2%80%94%E2%80%941111_%E4%BB%8D%E6%98%AF%E9%AB%98%E5%B3%B0%EF%BC%8C%E4%BD%86%E5%84%AA%E5%8B%A2%E7%B8%AE%E5%B0%8F\" title=\"\u7b2c\u4e09\u90e8\u5206\uff1a\u6642\u9593\u5e8f\u5217\u5206\u6790\u2014\u201411\/11 \u4ecd\u662f\u9ad8\u5cf0\uff0c\u4f46\u512a\u52e2\u7e2e\u5c0f\">\u7b2c\u4e09\u90e8\u5206\uff1a\u6642\u9593\u5e8f\u5217\u5206\u6790\u2014\u201411\/11 \u4ecd\u662f\u9ad8\u5cf0\uff0c\u4f46\u512a\u52e2\u7e2e\u5c0f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.qsearch.cc\/blog\/2025\/11\/double-11-2025-social-listening-data\/#%E6%95%B8%E6%93%9A%E4%BE%86%E6%BA%90%E8%AA%AA%E6%98%8E\" title=\"\u6578\u64da\u4f86\u6e90\u8aaa\u660e\">\u6578\u64da\u4f86\u6e90\u8aaa\u660e<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.qsearch.cc\/blog\/2025\/11\/double-11-2025-social-listening-data\/#%E9%9B%99_11_%E8%A8%8E%E8%AB%96%E8%81%B2%E9%87%8F%E7%B7%A9%E9%99%8D%E4%BD%86%E5%86%B7%E6%BC%A0%E5%8C%96%EF%BC%8C%E5%93%81%E7%89%8C%E9%9C%80%E9%87%8D%E6%96%B0%E6%80%9D%E8%80%83%E7%AD%96%E7%95%A5\" title=\"\u96d9 11 \u8a0e\u8ad6\u8072\u91cf\u7de9\u964d\u4f46\u51b7\u6f20\u5316\uff0c\u54c1\u724c\u9700\u91cd\u65b0\u601d\u8003\u7b56\u7565\">\u96d9 11 \u8a0e\u8ad6\u8072\u91cf\u7de9\u964d\u4f46\u51b7\u6f20\u5316\uff0c\u54c1\u724c\u9700\u91cd\u65b0\u601d\u8003\u7b56\u7565<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.qsearch.cc\/blog\/2025\/11\/double-11-2025-social-listening-data\/#%E5%B0%88%E6%A5%AD%E6%9C%8D%E5%8B%99%E8%AB%AE%E8%A9%A2\" title=\"\u5c08\u696d\u670d\u52d9\u8aee\u8a62\">\u5c08\u696d\u670d\u52d9\u8aee\u8a62<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E7%AC%AC%E4%B8%80%E9%83%A8%E5%88%86%EF%BC%9A%E4%B8%89%E5%B9%B4%E5%85%A8%E6%99%AF%E5%B0%8D%E6%AF%94%E2%80%94%E2%80%94%E3%80%8C%E5%86%B7%E6%B8%85%E8%AA%AA%E3%80%8D%E7%9A%84%E6%95%B8%E6%93%9A%E9%A9%97%E8%AD%89\"><\/span><strong>\u7b2c\u4e00\u90e8\u5206\uff1a\u4e09\u5e74\u5168\u666f\u5c0d\u6bd4\u2014\u2014\u300c\u51b7\u6e05\u8aaa\u300d\u7684\u6578\u64da\u9a57\u8b49<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u6838\u5fc3\u767c\u73fe\uff1a\u6301\u7e8c\u4e0b\u6ed1\uff0c\u4f46\u8dcc\u52e2\u8da8\u7de9<\/strong><\/h3>\n\n\n\n<p>\u5728\u6df1\u5165\u5404\u5e73\u53f0\u548c\u6642\u9593\u5e8f\u5217\u5206\u6790\u4e4b\u524d\uff0c\u6211\u5011\u5148\u5f9e\u5b8f\u89c0\u89d2\u5ea6\u9a57\u8b49\u300c\u51b7\u6e05\u8aaa\u300d\u662f\u5426\u5c6c\u5be6\u3002\u7b54\u6848\u662f\uff1a<strong>\u76f8\u8f03 2023 \u5e74\u9ad8\u5cf0\u78ba\u5be6\u51b7\u6e05\uff0c\u4e14 2025 \u5e74\u6301\u7e8c\u4e0b\u6ed1\uff0c\u4f46\u8dcc\u52e2\u660e\u986f\u8da8\u7de9<\/strong>\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1.1 \u793e\u7fa4\u8072\u91cf\u4e09\u5e74\u8d70\u52e2\uff1a\u5f9e\u66b4\u8dcc\u5230\u7de9\u964d<\/h3>\n\n\n\n<p>\u5f9e 2023 \u5230 2025 \u5e74\uff0c\u96d9 11 \u793e\u7fa4\u8072\u91cf\u7d93\u6b77\u4e86\u300c\u66b4\u8dcc\u5f8c\u8da8\u7a69\u300d\u7684\u904e\u7a0b\u30022023 \u5e74\u96d9 11 \u671f\u9593(11\/1-11\/11)\u7e3d\u8072\u91cf\u9054\u5230 171.3 \u842c\u7684\u9ad8\u5cf0\uff0c2024 \u5e74\u9a5f\u964d\u81f3 103.8 \u842c\uff0c2025 \u5e74\u7e8c\u964d\u81f3 100.1 \u842c\u3002<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>\u5e74\u5ea6<\/strong><\/td><td><strong>\u8cbc\u6587\u6578<\/strong><\/td><td><strong>\u7559\u8a00\u6578<\/strong><\/td><td><strong>\u793e\u7fa4\u8072\u91cf<\/strong><\/td><td><strong>\u5e74\u589e\u7387<\/strong><\/td><\/tr><tr><td>2023<\/td><td>59,959<\/td><td>1,388,159<\/td><td>1,713,054<\/td><td>&#8211;<\/td><\/tr><tr><td>2024<\/td><td>56,156<\/td><td>848,422<\/td><td>1,038,293<\/td><td>-39.4%<\/td><\/tr><tr><td>2025<\/td><td>58,793<\/td><td>824,418<\/td><td>1,001,496<\/td><td>-3.5%<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><strong>\u95dc\u9375\u6578\u64da\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>2023\u21922024\uff1a\u793e\u7fa4\u8072\u91cf\u66b4\u8dcc 39.4%<\/strong>(\u6d41\u5931 67.5 \u842c\u8072\u91cf)<\/li>\n\n\n\n<li><strong>2024\u21922025\uff1a\u8072\u91cf\u7e8c\u964d 3.5%<\/strong>(\u6e1b\u5c11 3.7 \u842c\u8072\u91cf)\u2705 \u8dcc\u52e2\u8da8\u7de9<\/li>\n\n\n\n<li><strong>\u76f8\u8f03 2023 \u9ad8\u5cf0\uff1a2025 \u5e74\u4e0b\u964d 41.5%<\/strong><\/li>\n<\/ul>\n\n\n\n<p><strong>\u8dcc\u52e2\u8da8\u7de9\u7684\u8de1\u8c61\u5728\u54ea\uff1f<\/strong><\/p>\n\n\n\n<p>\u96d6\u7136 2025 \u5e74\u4ecd\u5728\u4e0b\u964d\uff0c\u4f46\u8207 2024 \u5e74\u7684\u300c\u65b7\u5d16\u5f0f\u4e0b\u8dcc\u300d\u76f8\u6bd4\uff0c\u964d\u5e45\u5927\u5e45\u6536\u7a84\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>2024 \u5e74\u8dcc\u5e45\uff1a-39.4%(<strong>\u6bcf\u6708\u5e73\u5747\u8dcc 3.3%<\/strong>)<\/li>\n\n\n\n<li>2025 \u5e74\u8dcc\u5e45\uff1a-3.5%(<strong>\u76f8\u7576\u65bc\u6574\u5e74\u624d\u8dcc 3.5%<\/strong>)<\/li>\n\n\n\n<li><strong>\u8dcc\u5e45\u6536\u7a84 91%<\/strong>\uff0c\u986f\u793a\u5e02\u5834\u6b63\u5728\u5c0b\u627e\u65b0\u5e73\u8861\u9ede<\/li>\n<\/ul>\n\n\n\n<p><strong>\u9019\u4ee3\u8868\u4ec0\u9ebc\uff1f<\/strong> \u96d9 11 \u78ba\u5be6\u4e0d\u5982 2023 \u5e74\u5dd4\u5cf0\uff0c2025 \u5e74\u4e5f\u6301\u7e8c\u4e0b\u6ed1\uff0c\u4f46\u300c\u81ea\u7531\u843d\u9ad4\u300d\u5df2\u7d93\u505c\u6b62\u3002\u5e02\u5834\u6b63\u5728\u5f9e 2024 \u5e74\u7684\u6050\u614c\u6027\u4e0b\u8dcc\uff0c\u8f49\u5411\u300c\u7de9\u6162\u8abf\u6574\u300d\u7684\u65b0\u5e38\u614b\u3002\u9019\u4e0d\u662f\u5fa9\u7526\uff0c\u4f46\u4e5f\u4e0d\u662f\u5d29\u76e4\u2014\u2014\u800c\u662f\u7406\u6027\u56de\u6b78\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1.2 \u4e92\u52d5\u6df1\u5ea6\u8b8a\u5316\uff1a\u6301\u7e8c\u63a2\u5e95\uff0c\u964d\u5e45\u6536\u7a84<\/h3>\n\n\n\n<p>\u96d6\u7136\u8072\u91cf\u4e0b\u6ed1\u8da8\u7de9\uff0c\u4f46\u5e73\u5747\u7559\u8a00\u6578(\u7559\u8a00\u6578\/\u8cbc\u6587\u6578)\u4ecd\u6301\u7e8c\u4e0b\u964d\uff0c\u986f\u793a\u4e92\u52d5\u610f\u9858\u5c1a\u672a\u6062\u5fa9\u3002<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>\u5e74\u5ea6<\/strong><\/td><td><strong>\u8cbc\u6587\u6578<\/strong><\/td><td><strong>\u7559\u8a00\u6578<\/strong><\/td><td><strong>\u5e73\u5747\u7559\u8a00\u6578<\/strong><\/td><td><strong>\u8b8a\u5316<\/strong><\/td><\/tr><tr><td>2023<\/td><td>59,959<\/td><td>1,388,159<\/td><td>23.15<\/td><td>&#8211;<\/td><\/tr><tr><td>2024<\/td><td>56,156<\/td><td>848,422<\/td><td>15.11<\/td><td>-34.7%<\/td><\/tr><tr><td>2025<\/td><td>58,793<\/td><td>824,418<\/td><td>14.02<\/td><td>-7.2%<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>2023 \u5e74\u5e73\u5747\u6bcf\u5247\u8cbc\u6587\u80fd\u7372\u5f97 23.15 \u5247\u7559\u8a00\uff0c2025 \u5e74\u964d\u81f3 14.02 \u5247\uff0c\u4e09\u5e74\u7d2f\u8a08\u8870\u9000 39.4%\u3002\u4f46 2024\u21922025 \u5e74\u7684\u964d\u5e45(7.2%)\u660e\u986f\u5c0f\u65bc 2023\u21922024 \u5e74(34.7%)\uff0c<strong>\u964d\u5e45\u6536\u7a84 79%<\/strong>\u3002<\/p>\n\n\n\n<p><strong>\u9019\u610f\u5473\u8457\u4ec0\u9ebc\uff1f<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>2025 \u5e74\uff1a\u8cbc\u6587\u6578\u7565\u589e(+4.7%)\uff0c\u4f46\u7559\u8a00\u6578\u7e8c\u964d(-2.8%)<\/strong><\/li>\n\n\n\n<li><strong>\u8a0e\u8ad6\u300c\u6578\u91cf\u300d\u56de\u7a69\uff0c\u4f46\u8a0e\u8ad6\u300c\u6df1\u5ea6\u300d\u4ecd\u5728\u63a2\u5e95<\/strong><\/li>\n\n\n\n<li><strong>\u6d88\u8cbb\u8005\u9858\u610f\u300c\u95dc\u6ce8\u300d\uff0c\u4f46\u300c\u53c3\u8207\u71b1\u60c5\u300d\u5c1a\u672a\u56de\u6eab<\/strong><\/li>\n<\/ul>\n\n\n\n<p>\u5e73\u5747\u7559\u8a00\u6578\u7684\u6301\u7e8c\u4e0b\u964d\uff0c\u53cd\u6620\u7684\u662f\u793e\u7fa4\u6eab\u5ea6\u5c1a\u672a\u5b8c\u5168\u56de\u6696\u2014\u2014\u5f9e\u300c\u71b1\u60c5\u53c3\u8207\u300d\u5230\u300c\u51b7\u975c\u89c0\u671b\u300d\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1.3 \u60c5\u7dd2\u5065\u5eb7\u5ea6\uff1a\u8b66\u8a0a\u2014\u2014PN \u503c\u5927\u5e45\u4e0b\u964d<\/h3>\n\n\n\n<p>\u26a0\ufe0f \u91cd\u8981\u8b66\u8a0a\uff1a2025 \u5e74\u7684 PN \u503c\u51fa\u73fe\u986f\u8457\u60e1\u5316\uff0c\u9019\u662f\u6700\u503c\u5f97\u95dc\u6ce8\u7684\u8ca0\u9762\u8a0a\u865f\u3002<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>\u5e74\u5ea6<\/strong><\/td><td><strong>PN \u503c<\/strong><\/td><td><strong>\u6b63\u9762\u6bd4\u4f8b<\/strong><\/td><td><strong>\u8ca0\u9762\u6bd4\u4f8b<\/strong><\/td><td><strong>\u4e2d\u6027\u6bd4\u4f8b<\/strong><\/td><\/tr><tr><td>2023<\/td><td>0.8271<\/td><td>88.85%<\/td><td>6.14%<\/td><td>5.01%<\/td><\/tr><tr><td>2024<\/td><td>0.7093<\/td><td>80.24%<\/td><td>9.30%<\/td><td>10.46%<\/td><\/tr><tr><td>2025<\/td><td>0.5234<\/td><td>58.67%<\/td><td>6.33%<\/td><td>35.00%<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><strong>\u95dc\u9375\u8b8a\u5316\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>PN \u503c\u5927\u8dcc\uff1a\u5f9e 2024 \u5e74\u7684 0.7093 \u964d\u81f3 2025 \u5e74\u7684 0.5234(-26.2%)<\/strong> \u26a0\ufe0f<\/li>\n\n\n\n<li><strong>\u6b63\u9762\u6bd4\u4f8b\u66b4\u8dcc\uff1a\u5f9e 80.24% \u964d\u81f3 58.67%(-21.57pp)<\/strong> \u26a0\ufe0f<\/li>\n\n\n\n<li><strong>\u4e2d\u6027\u6bd4\u4f8b\u66b4\u589e\uff1a\u5f9e 10.46% \u5347\u81f3 35.00%(+24.54pp)<\/strong><\/li>\n\n\n\n<li><strong>\u8ca0\u9762\u6bd4\u4f8b\u4e0b\u964d\uff1a\u5f9e 9.30% \u964d\u81f3 6.33%(-2.97pp)<\/strong> \u2705<\/li>\n<\/ul>\n\n\n\n<p><strong>\u76f8\u8f03 2023 \u5e74\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>PN \u503c\u4e0b\u964d 36.7%(\u5f9e 0.83 \u964d\u81f3 0.52)<\/li>\n\n\n\n<li>\u6b63\u9762\u6bd4\u4f8b\u4e0b\u964d 30.18pp(\u5f9e 88.85% \u964d\u81f3 58.67%)<\/li>\n<\/ul>\n\n\n\n<p><strong>\u9019\u4ee3\u8868\u4ec0\u9ebc\uff1f<\/strong><\/p>\n\n\n\n<p>2025 \u5e74\u6700\u5927\u7684\u554f\u984c\u4e0d\u662f\u300c\u8ca0\u9762\u60c5\u7dd2\u589e\u52a0\u300d(\u8ca0\u9762\u6bd4\u4f8b\u53cd\u800c\u4e0b\u964d)\uff0c\u800c\u662f\u300c\u6b63\u9762\u60c5\u7dd2\u5927\u91cf\u6d41\u5931\uff0c\u8f49\u70ba\u4e2d\u6027\u51b7\u6f20\u300d<strong>\u3002\u6d88\u8cbb\u8005\u4e0d\u662f\u5728\u7f75\u96d9 11\uff0c\u800c\u662f<\/strong>\u5c0d\u96d9 11 \u5931\u53bb\u8208\u8da3\u548c\u71b1\u60c5\u3002<\/p>\n\n\n\n<p>\u9019\u662f\u6bd4\u8ca0\u8a55\u66f4\u56b4\u91cd\u7684\u8b66\u8a0a\uff1a<strong>\u51b7\u6f20\u6bd4\u53cd\u5c0d\u66f4\u81f4\u547d<\/strong>\u3002\u7576\u6d88\u8cbb\u8005\u5f9e\u300c\u7a4d\u6975\u53c3\u8207\u300d\u8f49\u70ba\u300c\u7121\u611f\u65c1\u89c0\u300d\uff0c\u96d9 11 \u6b63\u5728\u5931\u53bb\u5b83\u7684\u7bc0\u6176\u9b54\u529b\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1.4 \u6578\u64da\u7e3d\u7d50\uff1a\u5f9e\u300c\u66b4\u8dcc\u300d\u5230\u300c\u7de9\u964d\u300d\uff0c\u4f46\u60c5\u7dd2\u51b7\u6f20\u5316<\/h3>\n\n\n\n<p>\u7d9c\u5408\u4e09\u7d44\u6838\u5fc3\u6578\u64da\uff0c\u6211\u5011\u53ef\u4ee5\u660e\u78ba\u56de\u7b54\u7b2c\u4e00\u500b\u554f\u984c\uff1a<\/p>\n\n\n\n<p><strong>\u300c\u51b7\u6e05\u8aaa\u300d\u9a57\u8b49\u7d50\u679c\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u2705 \u76f8\u8f03 2023 \u5e74\u9ad8\u5cf0\u78ba\u5be6\u51b7\u6e05(-41.5%)<\/li>\n\n\n\n<li>\u2705 2025 \u5e74\u6301\u7e8c\u4e0b\u6ed1(-3.5%)\uff0c\u4f46\u8dcc\u52e2\u5927\u5e45\u8da8\u7de9(\u964d\u5e45\u6536\u7a84 91%)<\/li>\n\n\n\n<li>\u26a0\ufe0f <strong>\u6700\u5927\u8b66\u8a0a\uff1aPN \u503c\u66b4\u8dcc(-26.2%)\uff0c\u6b63\u9762\u60c5\u7dd2\u6d41\u5931\u56b4\u91cd<\/strong><\/li>\n\n\n\n<li>\u2705 \u5e73\u5747\u7559\u8a00\u6578\u6301\u7e8c\u4e0b\u964d\uff0c\u4f46\u964d\u5e45\u6536\u7a84(79%)<\/li>\n<\/ul>\n\n\n\n<p><strong>\u5e02\u5834\u72c0\u614b\u5224\u65b7\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>2023 \u5e74\uff1a\u5dd4\u5cf0<\/strong>(\u5e02\u5834\u72c2\u71b1\uff0cPN \u503c 0.83)<\/li>\n\n\n\n<li><strong>2024 \u5e74\uff1a\u6025\u51cd<\/strong>(\u66b4\u8dcc 39.4%\uff0cPN \u503c\u964d\u81f3 0.71)<\/li>\n\n\n\n<li><strong>2025 \u5e74\uff1a\u7de9\u964d+\u51b7\u6f20\u5316<\/strong>(\u7e8c\u964d 3.5%\uff0c\u4f46 PN \u503c\u66b4\u8dcc\u81f3 0.52)<\/li>\n<\/ul>\n\n\n\n<p><strong>\u5c0d\u54c1\u724c\u7684\u610f\u7fa9\uff1a<\/strong><\/p>\n\n\n\n<p>\u96d9 11 \u9762\u81e8\u7684\u6700\u5927\u6311\u6230\u4e0d\u662f\u300c\u8072\u91cf\u4e0b\u964d\u300d(\u8dcc\u52e2\u5df2\u8da8\u7de9)\uff0c\u800c\u662f\u300c\u6d88\u8cbb\u8005\u71b1\u60c5\u51b7\u537b\u300d\u3002\u4e2d\u6027\u6bd4\u4f8b\u5f9e 10% \u66b4\u589e\u81f3 35%\uff0c\u610f\u5473\u8457\u6709\u56db\u5206\u4e4b\u4e00\u7684\u6d88\u8cbb\u8005\u5f9e\u300c\u7a4d\u6975\u53c3\u8207\u8005\u300d\u8f49\u70ba\u300c\u51b7\u6f20\u65c1\u89c0\u8005\u300d\u3002<\/p>\n\n\n\n<p>\u54c1\u724c\u9700\u8981\u601d\u8003\u7684\u4e0d\u53ea\u662f\u300c\u5982\u4f55\u633d\u56de\u8072\u91cf\u300d\uff0c\u66f4\u91cd\u8981\u7684\u662f\u300c\u5982\u4f55\u91cd\u65b0\u9ede\u71c3\u6d88\u8cbb\u8005\u71b1\u60c5\u300d\u3002\u55ae\u7d14\u7684\u50f9\u683c\u4fc3\u92b7\u5df2\u7d93\u7121\u6cd5\u559a\u8d77\u8208\u596e\u611f\uff0c\u9700\u8981\u66f4\u6709\u5275\u610f\u3001\u66f4\u6709\u6eab\u5ea6\u7684\u884c\u92b7\u7b56\u7565\u3002<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E7%AC%AC%E4%BA%8C%E9%83%A8%E5%88%86%EF%BC%9A%E7%A4%BE%E7%BE%A4%E5%B9%B3%E5%8F%B0%E5%88%86%E4%BD%88%E2%80%94%E2%80%94Threads_%E7%88%86%E7%99%BC%EF%BC%8CInstagram_%E9%80%86%E5%8B%A2%E6%88%90%E9%95%B7\"><\/span><strong>\u7b2c\u4e8c\u90e8\u5206\uff1a\u793e\u7fa4\u5e73\u53f0\u5206\u4f48\u2014\u2014Threads \u7206\u767c\uff0cInstagram \u9006\u52e2\u6210\u9577<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u6838\u5fc3\u767c\u73fe\uff1a\u5e73\u53f0\u683c\u5c40\u5927\u6d17\u724c\uff0cThreads \u6210\u6700\u5927\u8d0f\u5bb6<\/strong><\/h3>\n\n\n\n<p>\u4e86\u89e3\u6574\u9ad4\u8da8\u52e2\u5f8c\uff0c\u6211\u5011\u9700\u8981\u77e5\u9053\uff1a\u54ea\u4e9b\u5e73\u53f0\u5728\u6210\u9577\uff1f\u54ea\u4e9b\u5728\u8870\u9000\uff1f\u9019\u76f4\u63a5\u5f71\u97ff\u4f60\u7684\u793e\u7fa4\u9810\u7b97\u5206\u914d\u548c\u5167\u5bb9\u7b56\u7565\u3002<\/p>\n\n\n\n<p><strong>\u4e00\u53e5\u8a71\u7e3d\u7d50\uff1a\u591a\u6578\u5e73\u53f0\u4e0b\u6ed1\uff0c\u4f46 Threads \u7206\u767c\u5f0f\u6210\u9577\uff0cInstagram \u60c5\u7dd2\u5927\u5e45\u6539\u5584\u3002<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2.1 \u5e73\u53f0\u5e02\u4f54\u7387\u8b8a\u5316\uff1aFacebook \u7a69\u56fa\uff0cThreads \u5d1b\u8d77<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/storage.googleapis.com\/best-life.appspot.com\/1\/2025\/11\/image-5.png\" data-rel=\"penci-gallery-image-content\" ><img fetchpriority=\"high\" decoding=\"async\" width=\"708\" height=\"380\" src=\"https:\/\/storage.googleapis.com\/best-life.appspot.com\/1\/2025\/11\/image-5.png\" alt=\"\" class=\"wp-image-11245\" srcset=\"https:\/\/storage.googleapis.com\/best-life.appspot.com\/1\/2025\/11\/image-5.png 708w, https:\/\/storage.googleapis.com\/best-life.appspot.com\/1\/2025\/11\/image-5-300x161.png 300w, https:\/\/storage.googleapis.com\/best-life.appspot.com\/1\/2025\/11\/image-5-585x314.png 585w\" sizes=\"(max-width: 708px) 100vw, 708px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>\u5e73\u53f0<\/strong><\/td><td><strong>2024 \u8072\u91cf<\/strong><\/td><td><strong>2024 \u5e02\u4f54\u7387<\/strong><\/td><td><strong>2025 \u8072\u91cf<\/strong><\/td><td><strong>2025 \u5e02\u4f54\u7387<\/strong><\/td><td><strong>\u8b8a\u5316\u7387<\/strong><\/td><\/tr><tr><td>Facebook<\/td><td>476,812<\/td><td>45.9%<\/td><td>496,242<\/td><td>49.6%<\/td><td>+4.1%<\/td><\/tr><tr><td>Instagram<\/td><td>313,835<\/td><td>30.2%<\/td><td>287,124<\/td><td>28.7%<\/td><td>-8.5%<\/td><\/tr><tr><td>YouTube<\/td><td>193,410<\/td><td>18.6%<\/td><td>100,013<\/td><td>10.0%<\/td><td>-48.3%<\/td><\/tr><tr><td>Threads<\/td><td>6,524<\/td><td>0.6%<\/td><td>82,579<\/td><td>8.2%<\/td><td>+1165.8%<\/td><\/tr><tr><td>\u8ad6\u58c7<\/td><td>44,214<\/td><td>4.3%<\/td><td>32,867<\/td><td>3.3%<\/td><td>-25.7%<\/td><\/tr><tr><td>\u5a92\u9ad4<\/td><td>3,498<\/td><td>0.3%<\/td><td>2,671<\/td><td>0.3%<\/td><td>-23.6%<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><strong>\u5e02\u5834\u683c\u5c40\u8b8a\u5316\u7684\u56db\u5927\u4eae\u9ede\uff1a<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Facebook \u9006\u52e2\u6210\u9577\uff1a\u8072\u91cf\u6210\u9577 4.1%\uff0c\u5e02\u4f54\u7387\u63d0\u5347\u81f3 49.6%\uff0c\u63a5\u8fd1\u4e94\u6210\uff0c\u7a69\u56fa\u9738\u4e3b\u5730\u4f4d\u3002<\/strong> <\/li>\n\n\n\n<li><strong>Threads \u7206\u767c\u5f0f\u6210\u9577\uff1a\u5f9e 0.6% \u5e02\u4f54\u7387\u66b4\u589e\u81f3 8.2%\uff0c\u8072\u91cf\u589e\u9577\u8d85\u904e 11 \u500d(+1165.8%)\uff0c\u6210\u70ba\u7b2c\u56db\u5927\u5e73\u53f0<\/strong>\u3002<\/li>\n\n\n\n<li><strong>Instagram \u8072\u91cf\u5fae\u964d\uff1a\u4e0b\u964d 8.5%\uff0c\u4f46 PN \u503c\u5927\u5e45\u63d0\u5347\uff0c\u60c5\u7dd2\u5065\u5eb7\u5ea6\u986f\u8457\u6539\u5584\u3002<\/strong><\/li>\n\n\n\n<li><strong>YouTube \u6301\u7e8c\u5d29\u76e4\uff1a\u8072\u91cf\u66b4\u8dcc 48.3%\uff0c\u8ca0\u9762\u60c5\u7dd2\u60e1\u5316\uff0c\u9677\u5165\u60e1\u6027\u5faa\u74b0\u3002<\/strong> <\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\">2.2 \u56db\u5927\u5e73\u53f0\u6df1\u5ea6\u89e3\u6790\uff1a\u4f60\u8a72\u95dc\u6ce8\u4ec0\u9ebc\uff1f<\/h3>\n\n\n\n<p>\u70ba\u4e86\u8b93\u4f60\u5feb\u901f\u638c\u63e1\u5404\u5e73\u53f0\u72c0\u6cc1\uff0c\u6211\u5011\u5c07\u91cd\u9ede\u653e\u5728\u6700\u95dc\u9375\u7684\u6307\u6a19\u548c\u5c0d\u54c1\u724c\u7684\u610f\u7fa9\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\ud83d\udcd8 Facebook\uff1a\u9006\u52e2\u6210\u9577\uff0c\u5e02\u4f54\u7387\u63a5\u8fd1\u4e94\u6210<\/h4>\n\n\n\n<p><strong>\u6838\u5fc3\u6578\u64da\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u8072\u91cf\uff1a476,812 \u2192 496,242(+4.1%)<\/strong> \u2705<\/li>\n\n\n\n<li><strong>\u5e02\u4f54\u7387\uff1a45.9% \u2192 49.6%(+3.7pp)<\/strong> \u2705<\/li>\n\n\n\n<li><strong>\u5e73\u5747\u7559\u8a00\u6578\uff1a9.06 \u2192 12.05(+33.0%)<\/strong> \u2705<\/li>\n\n\n\n<li><strong>PN \u503c\uff1a0.8937 \u2192 0.8424(-5.7%\uff0c\u4ecd\u7dad\u6301\u9ad8\u6c34\u6e96)<\/strong><\/li>\n<\/ul>\n\n\n\n<p><strong>\u95dc\u9375\u6d1e\u5bdf\uff1a<\/strong><\/p>\n\n\n\n<p>Facebook \u662f 2025 \u5e74<strong>\u552f\u4e00\u9006\u52e2\u6210\u9577\u7684\u4e3b\u6d41\u5e73\u53f0<\/strong>\u3002\u8072\u91cf\u6210\u9577 4.1%\uff0c\u5e73\u5747\u7559\u8a00\u6578\u5927\u5e45\u63d0\u5347 33.0%\uff0c\u986f\u793a\u4e0d\u50c5\u8a0e\u8ad6\u91cf\u589e\u52a0\uff0c<strong>\u4e92\u52d5\u6df1\u5ea6\u4e5f\u5728\u63d0\u5347<\/strong>\u3002PN \u503c\u96d6\u7565\u964d\u81f3 0.8424\uff0c\u4f46\u4ecd\u9060\u9ad8\u65bc\u6574\u9ad4\u5e73\u5747(0.5234)\uff0c\u4fdd\u6301\u5065\u5eb7\u6c34\u6e96\u3002<\/p>\n\n\n\n<p>\u66f4\u91cd\u8981\u7684\u662f\uff0c\u5728\u6574\u9ad4\u5e02\u5834\u4e0b\u6ed1 3.5% \u7684\u60c5\u6cc1\u4e0b\uff0cFacebook \u80fd\u9006\u52e2\u6210\u9577\uff0c\u986f\u793a\u5176\u4f5c\u70ba\u300c\u907f\u98a8\u6e2f\u300d\u7684\u89d2\u8272\u2014\u2014\u7576\u5176\u4ed6\u5e73\u53f0\u5931\u53bb\u5438\u5f15\u529b\u6642\uff0c\u7528\u6236\u56de\u6d41\u5230\u6700\u719f\u6089\u3001\u6700\u7a69\u5b9a\u7684\u5e73\u53f0\u3002<\/p>\n\n\n\n<p><strong>\u5c0d\u54c1\u724c\u7684\u610f\u7fa9\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u2705 <strong>Facebook \u662f 2025 \u5e74\u6700\u7a69\u5b9a\u7684\u6295\u8cc7<\/strong>\uff0c\u63a5\u8fd1\u4e94\u6210\u5e02\u4f54\u7387<\/li>\n\n\n\n<li>\u2705 <strong>\u4e92\u52d5\u8cea\u91cf\u63d0\u5347<\/strong>(+33.0% \u5e73\u5747\u7559\u8a00\u6578)\uff0c\u9069\u5408\u6df1\u5ea6\u5167\u5bb9\u8207\u793e\u7fa4\u7d93\u71df<\/li>\n\n\n\n<li>\u2705 <strong>\u9006\u52e2\u6210\u9577<\/strong>\uff0c\u986f\u793a\u5e73\u53f0\u6d3b\u529b\u56de\u5347\uff0c\u662f\u552f\u4e00\u6b63\u6210\u9577\u7684\u4e3b\u6d41\u5e73\u53f0<\/li>\n\n\n\n<li>\u26a0\ufe0f \u4f46\u8cbc\u6587\u6578\u4e0b\u964d 15.3%\uff0c\u986f\u793a<strong>\u54c1\u724c\u767c\u6587\u6e1b\u5c11<\/strong>\uff0c\u53ef\u80fd\u662f\u7af6\u722d\u964d\u4f4e\u7684\u6a5f\u6703<\/li>\n<\/ul>\n\n\n\n<p><strong>\u5efa\u8b70\u52d5\u4f5c\uff1a<\/strong><\/p>\n\n\n\n<p>\u978f\u56fa Facebook \u4f5c\u70ba\u4e3b\u9663\u5730\uff0c<strong>\u589e\u52a0<\/strong>\u6295\u5165\u8cc7\u6e90\u7d93\u71df\u793e\u5718\u3001\u6df1\u5ea6\u5167\u5bb9\u3002\u5728\u5176\u4ed6\u5e73\u53f0\u840e\u7e2e\u6642\uff0cFacebook \u7684\u7a69\u5b9a\u6027\u66f4\u986f\u73cd\u8cb4\u3002\u4e0d\u8981\u53ea\u662f\u767c\u4fc3\u92b7\u8a0a\u606f\uff0c\u8981\u5efa\u7acb\u771f\u6b63\u7684\u793e\u7fa4\u9023\u7d50\u3002<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h4 class=\"wp-block-heading\">\ud83d\udcf8 Instagram\uff1a\u8072\u91cf\u4e0b\u6ed1\uff0c\u4f46\u60c5\u7dd2\u5927\u5e45\u6539\u5584<\/h4>\n\n\n\n<p><strong>\u6838\u5fc3\u6578\u64da\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u8072\u91cf\uff1a313,835 \u2192 287,124(-8.5%)<\/strong> \u26a0\ufe0f<\/li>\n\n\n\n<li><strong>\u5e02\u4f54\u7387\uff1a30.3% \u2192 28.7%(-1.5pp)<\/strong><\/li>\n\n\n\n<li><strong>\u5e73\u5747\u7559\u8a00\u6578\uff1a41.19 \u2192 47.69(+15.8%)<\/strong> \u2705<\/li>\n\n\n\n<li><strong>PN \u503c\uff1a0.6677 \u2192 0.8827(+32.2%)<\/strong> \ud83d\ude80<\/li>\n<\/ul>\n\n\n\n<p><strong>\u95dc\u9375\u6d1e\u5bdf\uff1a<\/strong><\/p>\n\n\n\n<p>Instagram \u5448\u73fe\u300c\u91cf\u7e2e\u8cea\u7cbe\u300d\u7684\u8f49\u8b8a\u3002\u8072\u91cf\u4e0b\u6ed1 8.5%\uff0c\u4f46 PN \u503c\u5927\u5e45\u63d0\u5347 32.2%(\u5f9e 0.6677 \u5347\u81f3 0.8827)\uff0c\u6b63\u9762\u6bd4\u4f8b\u5f9e 69.66% \u66b4\u589e\u81f3 90.30%(+20.64pp)\uff0c<strong>\u60c5\u7dd2\u5065\u5eb7\u5ea6\u5927\u5e45\u6539\u5584\uff0c\u751a\u81f3\u8d85\u8d8a Facebook<\/strong>\u3002<\/p>\n\n\n\n<p>\u540c\u6642\uff0c\u5e73\u5747\u7559\u8a00\u6578\u6210\u9577 15.8%\uff0c\u986f\u793a\u96d6\u7136\u8a0e\u8ad6\u91cf\u7565\u6e1b\uff0c\u4f46<strong>\u7559\u4e0b\u4f86\u7684\u7528\u6236\u66f4\u6295\u5165\u3001\u66f4\u7a4d\u6975<\/strong>\u3002\u9019\u662f\u5178\u578b\u7684\u300c\u53bb\u856a\u5b58\u83c1\u300d\u2014\u2014\u4f4e\u8cea\u91cf\u7684\u4fc3\u92b7\u5167\u5bb9\u6e1b\u5c11\uff0c\u9ad8\u8cea\u91cf\u7684\u751f\u6d3b\u65b9\u5f0f\u5167\u5bb9\u589e\u52a0\u3002<\/p>\n\n\n\n<p><strong>\u5c0d\u54c1\u724c\u7684\u610f\u7fa9\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u2705 <strong>PN \u503c 0.8827\uff0c\u6210\u70ba\u60c5\u7dd2\u6700\u5065\u5eb7\u7684\u4e3b\u6d41\u5e73\u53f0<\/strong><\/li>\n\n\n\n<li>\u2705 <strong>\u6b63\u9762\u6bd4\u4f8b 90.30%<\/strong>\uff0c\u7528\u6236\u5c0d\u5167\u5bb9\u6eff\u610f\u5ea6\u6975\u9ad8<\/li>\n\n\n\n<li>\u2705 <strong>\u5e73\u5747\u7559\u8a00\u6578+15.8%<\/strong>\uff0c\u4e92\u52d5\u6df1\u5ea6\u63d0\u5347<\/li>\n\n\n\n<li>\u26a0\ufe0f <strong>\u8072\u91cf\u4e0b\u6ed1 8.5%<\/strong>\uff0c\u4f46\u5c6c\u65bc\u300c\u8cea\u91cf\u512a\u5316\u300d\u800c\u975e\u300c\u5e02\u5834\u840e\u7e2e\u300d<\/li>\n<\/ul>\n\n\n\n<p><strong>\u5efa\u8b70\u52d5\u4f5c\uff1a<\/strong><\/p>\n\n\n\n<p>\u5f37\u5316\u8996\u89ba\u5167\u5bb9\u54c1\u8cea\uff0c<strong>\u6e1b\u5c11\u786c\u4fc3\u92b7\uff0c\u589e\u52a0\u300c\u751f\u6d3b\u65b9\u5f0f\u5167\u5bb9\u300d<\/strong>\u3002Instagram \u6b63\u5728\u6210\u70ba\u300c\u9ad8\u8cea\u91cf\u793e\u7fa4\u300d\u7684\u4ee3\u8868\uff0c\u54c1\u724c\u61c9\u8a72\u8ddf\u96a8\u9019\u500b\u8da8\u52e2\uff0c\u7528\u66f4\u6709\u8cea\u611f\u3001\u66f4\u6709\u6eab\u5ea6\u7684\u5167\u5bb9\u5438\u5f15\u7528\u6236\uff0c\u800c\u4e0d\u662f\u55ae\u7d14\u8ffd\u6c42\u66dd\u5149\u91cf\u3002<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h4 class=\"wp-block-heading\">\ud83c\udfa5 YouTube\uff1a\u6301\u7e8c\u5d29\u76e4\uff0c\u8ca0\u9762\u60c5\u7dd2\u60e1\u5316<\/h4>\n\n\n\n<p><strong>\u6838\u5fc3\u6578\u64da\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u8072\u91cf\uff1a193,410 \u2192 100,013(-48.3%)<\/strong> \u26a0\ufe0f\u26a0\ufe0f<\/li>\n\n\n\n<li><strong>\u5e02\u4f54\u7387\uff1a18.6% \u2192 10.0%(-8.6pp)<\/strong><\/li>\n\n\n\n<li><strong>\u5e73\u5747\u7559\u8a00\u6578\uff1a39.59 \u2192 18.22(-54.0%)<\/strong> \u26a0\ufe0f<\/li>\n\n\n\n<li><strong>PN \u503c\uff1a-0.1553 \u2192 -0.2293(\u60e1\u5316 47.7%)<\/strong> \u26a0\ufe0f\u26a0\ufe0f<\/li>\n<\/ul>\n\n\n\n<p><strong>\u95dc\u9375\u6d1e\u5bdf\uff1a<\/strong><\/p>\n\n\n\n<p>YouTube \u662f 2025 \u5e74<strong>\u8868\u73fe\u6700\u5dee\u7684\u5e73\u53f0<\/strong>\uff0c\u9677\u5165\u300c\u8072\u91cf\u5d29\u76e4+\u60c5\u7dd2\u60e1\u5316\u300d\u7684\u60e1\u6027\u5faa\u74b0\u3002\u8072\u91cf\u66b4\u8dcc 48.3%\uff0cPN \u503c\u5f9e -0.1553 \u60e1\u5316\u81f3 -0.2293(\u60e1\u5316 47.7%)\uff0c\u6b63\u9762\u6bd4\u4f8b\u5f9e 34.52% \u66b4\u8dcc\u81f3 20.09%(-14.42pp)\uff0c\u8ca0\u9762\u6bd4\u4f8b\u4ecd\u9ad8\u9054 43.03%\u3002<\/p>\n\n\n\n<p>\u66f4\u56b4\u91cd\u7684\u662f\uff0c\u9019\u662f<strong>\u552f\u4e00\u8ca0 PN \u503c\u7684\u5e73\u53f0<\/strong>\uff0c\u4e14 2025 \u5e74\u9084\u5728\u6301\u7e8c\u60e1\u5316\u3002\u5e73\u5747\u7559\u8a00\u6578\u66b4\u8dcc 54.0%\uff0c\u986f\u793a\u4e0d\u50c5\u8a0e\u8ad6\u91cf\u6e1b\u5c11\uff0c<strong>\u7528\u6236\u53c3\u8207\u610f\u9858\u4e5f\u5728\u5d29\u6f70<\/strong>\u3002<\/p>\n\n\n\n<p><strong>\u5c0d\u54c1\u724c\u7684\u610f\u7fa9\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u26a0\ufe0f\u26a0\ufe0f <strong>\u8072\u91cf\u66b4\u8dcc\u8fd1\u4e94\u6210<\/strong>\uff0c\u5e02\u4f54\u7387\u8dcc\u7834 10%<\/li>\n\n\n\n<li>\u26a0\ufe0f\u26a0\ufe0f <strong>\u552f\u4e00\u8ca0 PN \u503c\u5e73\u53f0<\/strong>\uff0c\u4e14\u6301\u7e8c\u60e1\u5316<\/li>\n\n\n\n<li>\u26a0\ufe0f <strong>\u8ca0\u9762\u6bd4\u4f8b 43.03%<\/strong>\uff0c\u63a5\u8fd1\u534a\u6578\u8a0e\u8ad6\u662f\u8ca0\u9762<\/li>\n\n\n\n<li>\u26a0\ufe0f <strong>\u5e73\u5747\u7559\u8a00\u6578\u66b4\u8dcc 54%<\/strong>\uff0c\u7528\u6236\u53c3\u8207\u610f\u9858\u5d29\u6f70<\/li>\n<\/ul>\n\n\n\n<p><strong>\u5efa\u8b70\u52d5\u4f5c\uff1a<\/strong><\/p>\n\n\n\n<p>YouTube \u9700\u8981<strong>\u7dca\u6025\u7b56\u7565\u8abf\u6574<\/strong>\u3002\u5efa\u8b70\uff1a<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>\u505c\u6b62\u904e\u5ea6\u5305\u88dd\u7684\u696d\u914d\u5167\u5bb9<\/strong>\uff0c\u652f\u6301\u771f\u5be6\u3001\u5ba2\u89c0\u7684\u8a55\u6e2c<\/li>\n\n\n\n<li><strong>\u4e3b\u52d5\u56de\u61c9\u8ca0\u9762\u5167\u5bb9<\/strong>\uff0c\u5c55\u73fe\u54c1\u724c\u8aa0\u610f<\/li>\n\n\n\n<li><strong>\u9577\u671f\u7b56\u7565<\/strong>\uff1a\u57f9\u990a\u771f\u6b63\u6709\u516c\u4fe1\u529b\u7684\u5275\u4f5c\u8005\u5408\u4f5c\u95dc\u4fc2<\/li>\n<\/ol>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h4 class=\"wp-block-heading\">\ud83e\uddf5 Threads\uff1a\u7206\u767c\u5f0f\u6210\u9577\uff0c\u6210\u70ba\u7b2c\u56db\u5927\u5e73\u53f0<\/h4>\n\n\n\n<p><strong>\u6838\u5fc3\u6578\u64da\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u8072\u91cf\uff1a6,524 \u2192 82,579(+1165.8%)<\/strong> \ud83d\ude80\ud83d\ude80<\/li>\n\n\n\n<li><strong>\u5e02\u4f54\u7387\uff1a0.6% \u2192 8.2%(+7.6pp)<\/strong> \ud83d\ude80<\/li>\n\n\n\n<li><strong>\u5e73\u5747\u7559\u8a00\u6578\uff1a5.38 \u2192 5.22(-2.8%)<\/strong><\/li>\n\n\n\n<li><strong>PN \u503c\uff1a0.4790 \u2192 0.5660(+18.2%)<\/strong> \u2705<\/li>\n<\/ul>\n\n\n\n<p><strong>\u95dc\u9375\u6d1e\u5bdf\uff1a<\/strong><\/p>\n\n\n\n<p>Threads \u662f 2025 \u96d9 11 <strong>\u6700\u5927\u9a5a\u559c<\/strong>\u3002\u8072\u91cf\u66b4\u589e\u8d85\u904e 11 \u500d\uff0c\u5e02\u4f54\u7387\u5f9e 0.6% \u8e8d\u5347\u81f3 8.2%\uff0c<strong>\u6210\u70ba\u7b2c\u56db\u5927\u5e73\u53f0<\/strong>\u3002\u66f4\u91cd\u8981\u7684\u662f\uff0cPN \u503c\u5927\u5e45\u63d0\u5347 18.2%(\u5f9e 0.48 \u5347\u81f3 0.57)\uff0c\u6b63\u9762\u6bd4\u4f8b\u5f9e 64.52% \u5347\u81f3 67.44%\uff0c\u986f\u793a<strong>\u5065\u5eb7\u4e14\u9ad8\u8cea\u91cf\u7684\u6210\u9577<\/strong>\u3002<\/p>\n\n\n\n<p>\u96d6\u7136\u5e73\u5747\u7559\u8a00\u6578\u7565\u964d 2.8%\uff0c\u4f46\u5728\u8072\u91cf\u66b4\u589e 11 \u500d\u7684\u60c5\u6cc1\u4e0b\uff0c\u80fd\u7dad\u6301\u63a5\u8fd1\u7684\u4e92\u52d5\u6df1\u5ea6\uff0c\u5df2\u7d93\u975e\u5e38\u96e3\u5f97\u3002\u9019\u986f\u793a Threads \u4e0d\u662f\u300c\u704c\u6c34\u300d\u6210\u9577\uff0c\u800c\u662f<strong>\u771f\u5be6\u7528\u6236\u589e\u9577<\/strong>\u3002<\/p>\n\n\n\n<p><strong>\u5c0d\u54c1\u724c\u7684\u610f\u7fa9\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\ud83d\ude80 <strong>\u65b0\u5e73\u53f0\u7d05\u5229\u671f\uff1a\u6f14\u7b97\u6cd5\u5c1a\u672a\u56fa\u5316\uff0c\u6709\u6a5f\u89f8\u53ca\u7387\u9ad8<\/strong><\/li>\n\n\n\n<li>\ud83d\ude80 <strong>\u9ad8\u6210\u9577+\u60c5\u7dd2\u6539\u5584=\u5065\u5eb7\u6210\u9577\u8ecc\u8de1<\/strong><\/li>\n\n\n\n<li>\u26a0\ufe0f <strong>\u7d05\u5229\u671f\u6642\u9593\u6709\u9650<\/strong>\uff0c\u7af6\u722d\u5f88\u5feb\u6703\u98fd\u548c<\/li>\n\n\n\n<li>\u2705 <strong>\u5e73\u5747\u7559\u8a00\u6578 5.22<\/strong>\uff0c\u96d6\u4f4e\u65bc\u5176\u4ed6\u5e73\u53f0\uff0c\u4f46\u5728\u5feb\u901f\u6210\u9577\u4e2d\u5df2\u5c6c\u5065\u5eb7<\/li>\n<\/ul>\n\n\n\n<p><strong>\u5efa\u8b70\u52d5\u4f5c\uff1a<\/strong><\/p>\n\n\n\n<p><strong>\u7acb\u5373\u884c\u52d5\uff0c\u4e0d\u8981\u7336\u8c6b!<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>\u7acb\u5373\u4f48\u5c40<\/strong>\uff1a\u73fe\u5728\u5c31\u5efa\u7acb Threads \u5b98\u65b9\u5e33\u865f<\/li>\n\n\n\n<li><strong>\u539f\u751f\u5167\u5bb9<\/strong>\uff1a\u4e0d\u8981\u7167\u642c Facebook\/Instagram \u5167\u5bb9\uff0c\u5275\u4f5c Threads \u539f\u751f\u683c\u5f0f<\/li>\n\n\n\n<li><strong>\u8d81\u65e9\u5361\u4f4d<\/strong>\uff1a\u5728\u7af6\u722d\u5c1a\u672a\u98fd\u548c\u524d\u6436\u4f54\u5148\u6a5f<\/li>\n<\/ol>\n\n\n\n<p>\u23f0 <strong>\u6642\u9593\u7a97\u53e3\u6b63\u5728\u95dc\u9589<\/strong>\uff1a\u9810\u4f30 2026 \u5e74 Q2 \u5f8c\uff0cThreads \u7684\u7d05\u5229\u671f\u5c07\u7d50\u675f\uff0c\u7af6\u722d\u5c07\u6703\u98fd\u548c\u3002\u73fe\u5728\u5165\u5834\u9084\u6709\u6a5f\u6703\uff0c\u518d\u665a\u5c31\u592a\u9072\u4e86\u3002<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>\u5ef6\u4f38\u95b1\u8b80: <a href=\"https:\/\/www.qsearch.cc\/blog\/2025\/11\/2025-double-11-ecommerce\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u300a2025 \u96d9 11 \u96fb\u5546\u5e73\u53f0\u6578\u64da\u89e3\u6790:Threads \u8e8d\u5c45\u7b2c\u4e8c\u5927\u8a0e\u8ad6\u5e73\u53f0\u300b<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h4 class=\"wp-block-heading\">\ud83d\udcac \u8ad6\u58c7(PTT\/Dcard)\uff1a\u6301\u7e8c\u5f0f\u5fae\uff0c\u60c5\u7dd2\u60e1\u5316<\/h4>\n\n\n\n<p><strong>\u6838\u5fc3\u6578\u64da\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u8072\u91cf\uff1a44,214 \u2192 32,867(-25.7%)<\/strong> \u26a0\ufe0f<\/li>\n\n\n\n<li><strong>PN \u503c\uff1a0.5045 \u2192 0.2084(-58.7%)<\/strong> \u26a0\ufe0f\u26a0\ufe0f<\/li>\n\n\n\n<li><strong>\u6b63\u9762\u6bd4\u4f8b\uff1a65.75% \u2192 36.83%(-28.91pp)<\/strong> \u26a0\ufe0f<\/li>\n<\/ul>\n\n\n\n<p><strong>\u95dc\u9375\u6d1e\u5bdf\uff1a<\/strong><\/p>\n\n\n\n<p>\u8ad6\u58c7\u6301\u7e8c\u4e0b\u6ed1\uff0cPN \u503c\u5f9e 0.50 \u66b4\u8dcc\u81f3 0.21(-58.7%)\uff0c\u6b63\u9762\u6bd4\u4f8b\u5f9e 65.75% \u66b4\u8dcc\u81f3 36.83%(-28.91pp)\uff0c\u986f\u793a<strong>\u8a0e\u8ad6\u6c1b\u570d\u8da8\u65bc\u8ca0\u9762\u8207\u51b7\u6de1<\/strong>\u3002\u5e02\u4f54\u7387\u5f9e 4.3% \u964d\u81f3 3.3%\uff0c\u5f71\u97ff\u529b\u6301\u7e8c\u840e\u7e2e\u3002<\/p>\n\n\n\n<p><strong>\u5c0d\u54c1\u724c\u7684\u610f\u7fa9\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u26a0\ufe0f <strong>\u8ad6\u58c7\u5f71\u97ff\u529b\u6301\u7e8c\u4e0b\u964d<\/strong>\uff0c\u5e02\u4f54\u7387\u50c5 3.3%<\/li>\n\n\n\n<li>\u26a0\ufe0f\u26a0\ufe0f <strong>PN \u503c\u66b4\u8dcc 58.7%<\/strong>\uff0c\u6c1b\u570d\u8f49\u8ca0\u9762<\/li>\n\n\n\n<li>\u2705 \u4f46\u8ad6\u58c7\u7528\u6236\u4ecd\u662f\u300c\u610f\u898b\u9818\u8896\u300d\uff0c\u5f71\u97ff\u529b\u4e0d\u5bb9\u5c0f\u89b7<\/li>\n\n\n\n<li>\u2705 \u9069\u5408\u300c\u5371\u6a5f\u76e3\u6e2c\u300d\u800c\u975e\u300c\u4e3b\u52d5\u884c\u92b7\u300d<\/li>\n<\/ul>\n\n\n\n<p><strong>\u5efa\u8b70\u52d5\u4f5c\uff1a<\/strong><\/p>\n\n\n\n<p>\u4e0d\u9700\u6295\u5165\u5927\u91cf\u8cc7\u6e90\uff0c\u4f46\u8981<strong>\u6301\u7e8c\u76e3\u6e2c\uff0c\u5373\u6642\u56de\u61c9\u8ca0\u9762\u8a0e\u8ad6<\/strong>\u3002\u8ad6\u58c7\u96d6\u7136\u5f71\u97ff\u529b\u4e0b\u964d\uff0c\u4f46\u4ecd\u662f\u8f3f\u8ad6\u98a8\u5411\u7684\u91cd\u8981\u6307\u6a19\uff0c\u4e0d\u80fd\u5b8c\u5168\u5ffd\u8996\u3002<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h4 class=\"wp-block-heading\">\ud83d\udcf0 \u5a92\u9ad4\uff1a\u8072\u91cf\u4e0b\u6ed1\uff0c\u4f46\u60c5\u7dd2\u7a69\u5b9a<\/h4>\n\n\n\n<p><strong>\u6838\u5fc3\u6578\u64da\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u8072\u91cf\uff1a3,498 \u2192 2,671(-23.6%)<\/strong> \u26a0\ufe0f<\/li>\n\n\n\n<li><strong>PN \u503c\uff1a0.6472 \u2192 0.5923(-8.5%)<\/strong><\/li>\n\n\n\n<li><strong>\u5e02\u4f54\u7387\uff1a0.3%(\u6301\u5e73)<\/strong><\/li>\n<\/ul>\n\n\n\n<p><strong>\u95dc\u9375\u6d1e\u5bdf\uff1a<\/strong><\/p>\n\n\n\n<p>\u5a92\u9ad4\u6e20\u9053\u8072\u91cf\u4e0b\u6ed1 23.6%\uff0c\u986f\u793a 2025 \u5e74\u65b0\u805e\u5a92\u9ad4\u5c0d\u96d9 11 \u7684\u5831\u5c0e\u6e1b\u5c11\u3002PN \u503c\u5f9e 0.65 \u964d\u81f3 0.59\uff0c\u4f46\u4ecd\u7dad\u6301\u5728\u5065\u5eb7\u6c34\u6e96\u3002\u5e02\u4f54\u7387\u6301\u5e73\u65bc 0.3%\uff0c\u5c6c\u65bc\u908a\u7de3\u6e20\u9053\u3002<\/p>\n\n\n\n<p><strong>\u5c0d\u54c1\u724c\u7684\u610f\u7fa9\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u26a0\ufe0f <strong>\u5a92\u9ad4\u5831\u5c0e\u6e1b\u5c11<\/strong>\uff0c\u66dd\u5149\u6a5f\u6703\u964d\u4f4e<\/li>\n\n\n\n<li>\u2705 <strong>PN \u503c 0.59<\/strong>\uff0c\u5831\u5c0e\u6c1b\u570d\u4ecd\u504f\u6b63\u9762<\/li>\n\n\n\n<li>\u26a0\ufe0f <strong>\u5e02\u4f54\u7387\u50c5 0.3%<\/strong>\uff0c\u5f71\u97ff\u529b\u6709\u9650<\/li>\n<\/ul>\n\n\n\n<p><strong>\u5982\u679c\u9700\u8981\u8de8\u5e73\u53f0\u6574\u5408\u7684\u793e\u7fa4\u76e3\u6e2c\u5de5\u5177\uff0c\u5feb\u901f\u638c\u63e1\u5404\u5e73\u53f0\u8072\u91cf\u8207\u60c5\u7dd2\u8b8a\u5316\uff0c<\/strong><a href=\"https:\/\/www.qsearch.cc\/zh-tw\/business_inquiry\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>\u7acb\u5373\u8a66\u7528 QSearch Trend+<\/strong><\/a><strong>\uff0c15 \u5206\u9418\u5167\u5b8c\u6210 7 \u5927\u5e73\u53f0\u6578\u64da\u6574\u5408\uff0c\u8b93\u4f60\u4e0d\u518d\u932f\u904e\u4efb\u4f55\u5e73\u53f0\u7684\u6a5f\u6703\u8207\u5371\u6a5f\u3002<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image is-resized\" id=\"block-68fa284b-5dc2-4f41-8232-1039bf0da95a\"><a href=\"https:\/\/zh-tw.qsearch.cc\/business_inquiry\" target=\"_blank\" rel=\" noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/storage.googleapis.com\/best-life.appspot.com\/1\/2023\/02\/%E6%88%AA%E5%9C%96-2023-02-13-%E4%B8%8B%E5%8D%886.11.38.png\" alt=\"This image has an empty alt attribute; its file name is \u622a\u5716-2023-02-13-\u4e0b\u53486.11.38.png\" style=\"object-fit:cover;width:162px;height:64px\"\/><\/a><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E7%AC%AC%E4%B8%89%E9%83%A8%E5%88%86%EF%BC%9A%E6%99%82%E9%96%93%E5%BA%8F%E5%88%97%E5%88%86%E6%9E%90%E2%80%94%E2%80%941111_%E4%BB%8D%E6%98%AF%E9%AB%98%E5%B3%B0%EF%BC%8C%E4%BD%86%E5%84%AA%E5%8B%A2%E7%B8%AE%E5%B0%8F\"><\/span><strong>\u7b2c\u4e09\u90e8\u5206\uff1a\u6642\u9593\u5e8f\u5217\u5206\u6790\u2014\u201411\/11 \u4ecd\u662f\u9ad8\u5cf0\uff0c\u4f46\u512a\u52e2\u7e2e\u5c0f<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u6838\u5fc3\u767c\u73fe\uff1a11\/11 \u7576\u65e5\u4fdd\u4f4f\u9738\u4e3b\u5730\u4f4d\uff0c\u4f46\u5cf0\u503c\u5206\u6563\u5316<\/strong><\/h3>\n\n\n\n<p>\u4e86\u89e3\u5e73\u53f0\u5206\u4f48\u5f8c\uff0c\u6211\u5011\u9700\u8981\u56de\u7b54\u6700\u95dc\u9375\u7684\u554f\u984c\uff1a<strong>\u6d88\u8cbb\u8005\u884c\u70ba\u5177\u9ad4\u5982\u4f55\u6539\u8b8a\uff1f<\/strong><\/p>\n\n\n\n<p>\u7b54\u6848\u662f\uff1a<strong>11\/11 \u4ecd\u7136\u662f\u6700\u9ad8\u5cf0\uff0c\u4f46\u4e0d\u518d\u50cf\u904e\u53bb\u90a3\u6a23\u300c\u4e00\u679d\u7368\u79c0\u300d\uff0c\u8072\u91cf\u66f4\u5206\u6563\u5728\u6574\u500b\u8cfc\u7269\u7bc0\u671f\u9593\u3002<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3.1 \u6bcf\u65e5\u8072\u91cf\u8da8\u52e2\uff1a2024 vs 2025<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/storage.googleapis.com\/best-life.appspot.com\/1\/2025\/11\/image-6.png\" data-rel=\"penci-gallery-image-content\" ><img decoding=\"async\" width=\"708\" height=\"380\" src=\"https:\/\/storage.googleapis.com\/best-life.appspot.com\/1\/2025\/11\/image-6.png\" alt=\"\" class=\"wp-image-11247\" srcset=\"https:\/\/storage.googleapis.com\/best-life.appspot.com\/1\/2025\/11\/image-6.png 708w, https:\/\/storage.googleapis.com\/best-life.appspot.com\/1\/2025\/11\/image-6-300x161.png 300w, https:\/\/storage.googleapis.com\/best-life.appspot.com\/1\/2025\/11\/image-6-585x314.png 585w\" sizes=\"(max-width: 708px) 100vw, 708px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>\u65e5\u671f<\/strong><\/td><td><strong>2024 \u8072\u91cf<\/strong><\/td><td><strong>2025 \u8072\u91cf<\/strong><\/td><td><strong>\u8b8a\u5316\u7387<\/strong><\/td><td><strong>\u95dc\u9375\u89c0\u5bdf<\/strong><\/td><\/tr><tr><td>11\/01<\/td><td>94,049<\/td><td>58,664<\/td><td>-37.6%<\/td><td>\u26a0\ufe0f \u958b\u5c40\u5927\u5e45\u4e0b\u6ed1<\/td><\/tr><tr><td>11\/02<\/td><td>56,141<\/td><td>57,837<\/td><td>+3.0%<\/td><td>\u2705 \u5fae\u5e45\u6210\u9577<\/td><\/tr><tr><td>11\/03<\/td><td>51,171<\/td><td>81,548<\/td><td>+59.4%<\/td><td>\ud83d\ude80 \u5927\u5e45\u53cd\u5f48<\/td><\/tr><tr><td>11\/04<\/td><td>85,581<\/td><td>93,661<\/td><td>+9.4%<\/td><td>\u2705 \u6301\u7e8c\u6210\u9577<\/td><\/tr><tr><td>11\/05<\/td><td>93,784<\/td><td>92,745<\/td><td>-1.1%<\/td><td>\u6301\u5e73<\/td><\/tr><tr><td>11\/06<\/td><td>96,184<\/td><td>95,751<\/td><td>-0.5%<\/td><td>\u6301\u5e73<\/td><\/tr><tr><td>11\/07<\/td><td>102,932<\/td><td>105,404<\/td><td>+2.4%<\/td><td>\u2705 \u5fae\u5e45\u6210\u9577<\/td><\/tr><tr><td>11\/08<\/td><td>107,383<\/td><td>75,484<\/td><td>-29.7%<\/td><td>\u26a0\ufe0f \u5927\u5e45\u4e0b\u6ed1<\/td><\/tr><tr><td>11\/09<\/td><td>78,772<\/td><td>72,664<\/td><td>-7.8%<\/td><td>\u5fae\u5e45\u4e0b\u6ed1<\/td><\/tr><tr><td>11\/10<\/td><td>95,745<\/td><td>104,715<\/td><td>+9.4%<\/td><td>\u2705 \u53cd\u5f48\u6210\u9577<\/td><\/tr><tr><td>11\/11<\/td><td>176,551<\/td><td>163,023<\/td><td>-7.7%<\/td><td><strong>\u4ecd\u662f\u6700\u9ad8\u5cf0<\/strong><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><strong>\u5b8c\u6574\u5c0d\u6bd4\u53ef\u898b\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u2705 <strong>11 \u5929\u4e2d\u6709 5 \u5929\u6b63\u6210\u9577<\/strong>\uff0c5 \u5929\u4e0b\u6ed1\uff0c1 \u5929\u6301\u5e73<\/li>\n\n\n\n<li>\ud83d\ude80 <strong>11\/03 \u6210\u9577\u6700\u591a(+59.4%)<\/strong>\uff0c\u986f\u793a\u9031\u672b\u6548\u61c9<\/li>\n\n\n\n<li>\u26a0\ufe0f <strong>11\/08 \u4e0b\u6ed1\u6700\u591a(-29.7%)<\/strong>\uff0c\u53ef\u80fd\u662f\u5e73\u53f0\u6216\u5167\u5bb9\u554f\u984c<\/li>\n\n\n\n<li><strong>11\/11 \u96d6\u4e0b\u964d 7.7%\uff0c\u4f46\u4ecd\u662f\u5168\u671f\u6700\u9ad8\u5cf0(163\uff0c023)<\/strong><\/li>\n<\/ul>\n\n\n\n<p><strong>\u95dc\u9375\u6d1e\u5bdf\uff1a<\/strong><\/p>\n\n\n\n<p>2025 \u5e74\u7684\u6bcf\u65e5\u6ce2\u52d5\u66f4\u5927\uff0c\u4e0d\u50cf 2024 \u5e74\u90a3\u6a23\u7a69\u5b9a\u6210\u9577\u3002\u9019\u986f\u793a\u6d88\u8cbb\u8005\u884c\u70ba\u66f4\u300c\u4e0d\u53ef\u9810\u6e2c\u300d\uff0c\u53ef\u80fd\u53d7\u5230\u5e73\u53f0\u6f14\u7b97\u6cd5\u3001\u5167\u5bb9\u54c1\u8cea\u3001\u7af6\u722d\u7b56\u7565\u7b49\u591a\u91cd\u56e0\u7d20\u5f71\u97ff\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3.2 \u5cf0\u503c\u73fe\u8c61\uff1a11\/11 \u4fdd\u4f4f\u9738\u4e3b\uff0c\u4f46\u512a\u52e2\u7e2e\u5c0f<\/h3>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>\u5e74\u5ea6<\/strong><\/td><td><strong>\u5cf0\u503c\u65e5<\/strong><\/td><td><strong>\u5cf0\u503c\u8072\u91cf<\/strong><\/td><td><strong>\u6b21\u9ad8\u5cf0<\/strong><\/td><td><strong>\u6b21\u9ad8\u5cf0\u8072\u91cf<\/strong><\/td><td><strong>\u5cf0\u503c\u512a\u52e2<\/strong><\/td><\/tr><tr><td>2024<\/td><td>11\/11<\/td><td>176,551<\/td><td>11\/08<\/td><td>107,383<\/td><td>64.4%<\/td><\/tr><tr><td>2025<\/td><td>11\/11<\/td><td>163,023<\/td><td>11\/07<\/td><td>105,404<\/td><td>54.7%<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><strong>\u95dc\u9375\u767c\u73fe\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>11\/11 \u4ecd\u662f\u6700\u9ad8\u5cf0<\/strong>\uff1a2024 \u548c 2025 \u5e74\u90fd\u662f 11\/11 \u8072\u91cf\u6700\u9ad8<\/li>\n\n\n\n<li><strong>\u4f46\u512a\u52e2\u7e2e\u5c0f<\/strong>\uff1a\u5f9e\u9818\u5148\u6b21\u9ad8\u5cf0 64.4% \u964d\u81f3 54.7%(<strong>\u512a\u52e2\u7e2e\u5c0f 9.7pp<\/strong>)<\/li>\n\n\n\n<li><strong>\u8072\u91cf\u66f4\u5206\u6563<\/strong>\uff1a2025 \u5e74\u6709 4 \u5929\u8072\u91cf\u7834 9 \u842c\uff0c2024 \u5e74\u6709 6 \u5929\u7834 9 \u842c<\/li>\n\n\n\n<li><strong>11\/11 \u5360\u6bd4\u4e0b\u964d<\/strong>\uff1a\u5f9e\u5168\u671f 17.0% \u964d\u81f3 16.3%(-0.7pp)<\/li>\n<\/ul>\n\n\n\n<p><strong>\u6ce2\u52d5\u6027\u6578\u64da\uff1a<\/strong><\/p>\n\n\n\n<p>\u5f9e\u6a19\u6e96\u5dee\u4f86\u770b\uff0c2024 \u5e74\u6bcf\u65e5\u8072\u91cf\u6ce2\u52d5\u8f03\u5927(\u6a19\u6e96\u5dee\u7d04 38,000)\uff0c2025 \u5e74\u7565\u6709\u4e0b\u964d(\u6a19\u6e96\u5dee\u7d04 33,000)\uff0c\u986f\u793a\u8072\u91cf\u5206\u4f48\u66f4\u5e73\u5747\uff0c<strong>\u4e0d\u518d\u300cAll-in \u55ae\u65e5\u300d<\/strong>\u3002<\/p>\n\n\n\n<p><strong>\u5c0d\u54c1\u724c\u7684\u610f\u7fa9\uff1a<\/strong><\/p>\n\n\n\n<p>11\/11 \u7684\u300c\u5100\u5f0f\u611f\u300d\u4ecd\u5728\uff0c\u4f46\u6d88\u8cbb\u8005\u4e0d\u518d\u300cAll-in \u55ae\u65e5\u300d\u3002\u54c1\u724c\u9700\u8981\u8abf\u6574\u7b56\u7565\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u2705 <strong>11\/11 \u4ecd\u9700\u91cd\u9ede\u6295\u5165<\/strong>(\u4ecd\u662f\u6700\u9ad8\u5cf0)<\/li>\n\n\n\n<li>\u2705 <strong>\u4f46\u8981\u52a0\u5f37\u5168\u671f\u5e03\u5c40<\/strong>\uff0c\u4e0d\u8981\u628a\u6240\u6709\u8cc7\u6e90\u90fd\u62bc\u5728 11\/11<\/li>\n\n\n\n<li>\u26a0\ufe0f <strong>\u5cf0\u503c\u512a\u52e2\u7e2e\u5c0f<\/strong>\u610f\u5473\u8457\u300c\u63d0\u524d\u6d88\u8cbb\u300d\u8da8\u52e2\u660e\u986f<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">3.3 11\/11 \u7576\u5929\u5206\u6790\uff1a\u4e0b\u6ed1\u4f46\u4ecd\u662f\u4e3b\u89d2<\/h3>\n\n\n\n<p>11\/11 \u66fe\u7d93\u662f\u96d9 11 \u8cfc\u7269\u7bc0\u7684\u7d55\u5c0d\u4e3b\u89d2\uff0c2025 \u5e74\u96d6\u6709\u4e0b\u6ed1\uff0c\u4f46\u4ecd\u7136\u662f\u5168\u671f\u6700\u9ad8\u5cf0\u3002<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>\u6307\u6a19<\/strong><\/td><td><strong>2024 \u5e74 11\/11<\/strong><\/td><td><strong>2025 \u5e74 11\/11<\/strong><\/td><td><strong>\u8b8a\u5316<\/strong><\/td><\/tr><tr><td>\u793e\u7fa4\u8072\u91cf<\/td><td>176,551<\/td><td>163,023<\/td><td>-7.7%<\/td><\/tr><tr><td>\u5168\u671f\u5360\u6bd4<\/td><td>17.0%<\/td><td>16.3%<\/td><td>-0.7pp<\/td><\/tr><tr><td>\u9818\u5148\u6b21\u9ad8\u5cf0<\/td><td>64.4%<\/td><td>54.7%<\/td><td>-9.7pp<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><strong>\u95dc\u9375\u6d1e\u5bdf\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u26a0\ufe0f <strong>\u8072\u91cf\u4e0b\u964d 7.7%<\/strong>\uff0c\u4f46\u4ecd\u662f\u5168\u671f\u6700\u9ad8<\/li>\n\n\n\n<li>\u26a0\ufe0f <strong>\u5168\u671f\u5360\u6bd4\u5f9e 17.0% \u964d\u81f3 16.3%<\/strong>\uff0c\u300c\u7368\u5927\u300d\u73fe\u8c61\u6e1b\u5f31<\/li>\n\n\n\n<li>\u26a0\ufe0f <strong>\u9818\u5148\u512a\u52e2\u7e2e\u5c0f 9.7pp<\/strong>\uff0c\u5f9e 64.4% \u964d\u81f3 54.7%<\/li>\n<\/ul>\n\n\n\n<p><strong>\u5c0d\u54c1\u724c\u7684\u610f\u7fa9\uff1a<\/strong><\/p>\n\n\n\n<p>11\/11 \u4e0d\u518d\u662f\u300c\u552f\u4e00\u4e3b\u89d2\u300d\uff0c\u4f46\u4ecd\u662f\u300c\u7b2c\u4e00\u4e3b\u89d2\u300d\u3002\u54c1\u724c\u7b56\u7565\u9700\u8981\u8abf\u6574\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u2705 <strong>11\/11 \u4ecd\u9700\u91cd\u9ede\u6295\u5165<\/strong>\uff0c\u4f46\u4e0d\u8981\u300cAll-in\u300d<\/li>\n\n\n\n<li>\u2705 <strong>\u5f37\u5316\u5168\u671f\u5e03\u5c40<\/strong>\uff0c\u63d0\u524d\u5728 11\/1-11\/10 \u91cb\u653e\u512a\u60e0<\/li>\n\n\n\n<li>\u2705 <strong>\u6df7\u5408\u6a21\u5f0f<\/strong>\uff1a\u5168\u671f\u4fc3\u92b7 + 11\/11 \u7279\u6b8a\u512a\u60e0<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">3.4 \u8cfc\u7269\u7bc0\u5404\u968e\u6bb5\u8868\u73fe\uff1a\u524d\u671f\u8868\u73fe\u6301\u5e73\uff0c\u4e2d\u5f8c\u671f\u4e0b\u6ed1<\/h3>\n\n\n\n<p>\u5c07 11 \u5929\u62c6\u89e3\u70ba\u524d\u3001\u4e2d\u3001\u5f8c\u4e09\u500b\u968e\u6bb5\uff0c\u53ef\u4ee5\u66f4\u6e05\u695a\u770b\u51fa\u6d88\u8cbb\u8005\u53c3\u8207\u6a21\u5f0f\u7684\u8b8a\u5316\u3002<\/p>\n\n\n\n<p><strong>\u524d\u671f(11\/1-11\/4)\uff1a\u6696\u8eab\u671f<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>\u6307\u6a19<\/strong><\/td><td><strong>2024 \u5e73\u5747<\/strong><\/td><td><strong>2025 \u5e73\u5747<\/strong><\/td><td><strong>\u8b8a\u5316<\/strong><\/td><td><strong>\u89e3\u8b80<\/strong><\/td><\/tr><tr><td>\u65e5\u5747\u8072\u91cf<\/td><td>71,736<\/td><td>72,928<\/td><td>+1.7%<\/td><td>\u6301\u5e73<\/td><\/tr><tr><td>\u5e73\u5747 PN \u503c<\/td><td>0.5933<\/td><td>0.5601<\/td><td>-5.6%<\/td><td>\u60c5\u7dd2\u5fae\u964d<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>\u524d\u671f\u8868\u73fe\u76f8\u5c0d\u7a69\u5b9a\uff0c\u65e5\u5747\u8072\u91cf\u5fae\u589e 1.7%\uff0c\u4f46 PN \u503c\u7565\u964d 5.6%\uff0c\u986f\u793a 2025 \u5e74\u6d88\u8cbb\u8005\u96d6\u7136\u95dc\u6ce8\uff0c\u4f46<strong>\u71b1\u60c5\u4e0d\u5982 2024 \u5e74<\/strong>\u3002<\/p>\n\n\n\n<p><strong>\u4e2d\u671f(11\/5-11\/8)\uff1a\u4e3b\u6230\u671f<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>\u6307\u6a19<\/strong><\/td><td><strong>2024 \u5e73\u5747<\/strong><\/td><td><strong>2025 \u5e73\u5747<\/strong><\/td><td><strong>\u8b8a\u5316<\/strong><\/td><td><strong>\u89e3\u8b80<\/strong><\/td><\/tr><tr><td>\u65e5\u5747\u8072\u91cf<\/td><td>100,071<\/td><td>92,346<\/td><td>-7.7%<\/td><td>\u660e\u986f\u4e0b\u6ed1<\/td><\/tr><tr><td>\u5e73\u5747 PN \u503c<\/td><td>0.7693<\/td><td>0.5772<\/td><td>-25.0%<\/td><td>\u60c5\u7dd2\u5927\u5e45\u4e0b\u964d<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>\u4e2d\u671f\u662f\u4e0b\u6ed1\u6700\u660e\u986f\u7684\u968e\u6bb5\uff0c\u65e5\u5747\u8072\u91cf\u4e0b\u964d 7.7%\uff0cPN \u503c\u66b4\u8dcc 25.0%\uff0c\u5f9e 0.77 \u964d\u81f3 0.58\uff0c\u986f\u793a 2025 \u5e74\u4e2d\u671f<strong>\u8072\u91cf\u8207\u60c5\u7dd2\u96d9\u96d9\u4e0b\u6ed1<\/strong>\u3002<\/p>\n\n\n\n<p><strong>\u5f8c\u671f(11\/9-11\/11)\uff1a\u885d\u523a\u671f<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>\u6307\u6a19<\/strong><\/td><td><strong>2024 \u5e73\u5747<\/strong><\/td><td><strong>2025 \u5e73\u5747<\/strong><\/td><td><strong>\u8b8a\u5316<\/strong><\/td><td><strong>\u89e3\u8b80<\/strong><\/td><\/tr><tr><td>\u65e5\u5747\u8072\u91cf<\/td><td>117,023<\/td><td>113,467<\/td><td>-3.0%<\/td><td>\u5fae\u5e45\u4e0b\u6ed1<\/td><\/tr><tr><td>\u5e73\u5747 PN \u503c<\/td><td>0.7267<\/td><td>0.4829<\/td><td>-33.6%<\/td><td>\u60c5\u7dd2\u5927\u5e45\u4e0b\u964d<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>\u5f8c\u671f\u8868\u73fe\u76f8\u5c0d\u7a69\u5065\uff0c\u8072\u91cf\u50c5\u5fae\u964d 3.0%\uff0c11\/11 \u96d6\u7136\u8072\u91cf\u4e0b\u964d 7.7%\uff0c\u4f46\u4ecd\u662f\u5168\u671f\u6700\u9ad8\u3002\u7136\u800c\uff0cPN \u503c\u66b4\u8dcc 33.6%\uff0c\u5f9e 0.73 \u964d\u81f3 0.48\uff0c\u986f\u793a\u96d6\u7136\u8072\u91cf\u7dad\u6301\uff0c\u4f46<strong>\u6d88\u8cbb\u8005\u71b1\u60c5\u5927\u5e45\u51b7\u537b<\/strong>\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3.5 \u6642\u9593\u5e8f\u5217\u7e3d\u7d50\uff1a\u5f9e\u300c\u55ae\u9ede\u7206\u767c\u300d\u5230\u300c\u5168\u671f\u5747\u8861\u300d\uff0c\u4f46\u71b1\u60c5\u51b7\u537b<\/h3>\n\n\n\n<p>\u7d9c\u5408\u6642\u9593\u5e8f\u5217\u6578\u64da\uff0c\u6211\u5011\u53ef\u4ee5\u660e\u78ba\u56de\u7b54\uff1a<strong>\u6d88\u8cbb\u8005\u884c\u70ba\u5177\u9ad4\u5982\u4f55\u6539\u8b8a\uff1f<\/strong><\/p>\n\n\n\n<p><strong>\u884c\u70ba\u6a21\u5f0f\u8f49\u8b8a\uff1a<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>\u9762\u5411<\/strong><\/td><td><strong>2024 \u5e74<\/strong><\/td><td><strong>2025 \u5e74<\/strong><\/td><\/tr><tr><td>\u8cfc\u7269\u6a21\u5f0f<\/td><td>\u96c6\u4e2d\u5728 11\/11(\u5360\u6bd4 17.0%)<\/td><td>\u66f4\u5206\u6563(11\/11 \u5360\u6bd4 16.3%)<\/td><\/tr><tr><td>\u60c5\u7dd2\u66f2\u7dda<\/td><td>\u524d\u4f4e\u4e2d\u9ad8\u5f8c\u7a69(PN \u503c 0.59-0.77)<\/td><td>\u5168\u671f\u8d70\u4f4e(PN \u503c 0.48-0.56)<\/td><\/tr><tr><td>\u5cf0\u503c\u512a\u52e2<\/td><td>11\/11 \u9818\u5148 64.4%<\/td><td>11\/11 \u9818\u5148 54.7%<\/td><\/tr><tr><td>\u6574\u9ad4\u8868\u73fe<\/td><td>\u55ae\u9ede\u7206\u767c<\/td><td>\u5168\u671f\u5747\u8861\u4f46\u51b7\u6de1<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><strong>\u5c0d\u54c1\u724c\u7684\u610f\u7fa9\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>11\/11 \u4ecd\u7136\u91cd\u8981<\/strong>\uff1a\u4ecd\u662f\u6700\u9ad8\u5cf0\uff0c\u4e0d\u80fd\u653e\u68c4<\/li>\n\n\n\n<li><strong>\u4f46\u4e0d\u80fd\u300cAll-in\u300d<\/strong>\uff1a\u9700\u8981\u5168\u671f\u5e03\u5c40\uff0c\u4e0d\u8981\u53ea\u62bc\u55ae\u65e5<\/li>\n\n\n\n<li>\u26a0\ufe0f <strong>\u6700\u5927\u6311\u6230\uff1a\u71b1\u60c5\u51b7\u537b<\/strong>\uff1aPN \u503c\u5168\u671f\u8d70\u4f4e\uff0c\u6d88\u8cbb\u8005\u8208\u596e\u611f\u6d88\u5931<\/li>\n\n\n\n<li>\u2705 <strong>\u63d0\u524d\u5e03\u5c40\u6709\u6548<\/strong>\uff1a11\/1-11\/10 \u8868\u73fe\u76f8\u5c0d\u7a69\u5b9a<\/li>\n<\/ul>\n\n\n\n<p><strong>\u7b56\u7565\u5efa\u8b70\uff1a<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>\u2705 <strong>\u6df7\u5408\u6a21\u5f0f<\/strong>\uff1a\u5168\u671f\u4fc3\u92b7(11\/1-11\/10)+ 11\/11 \u7279\u6b8a\u512a\u60e0<\/li>\n\n\n\n<li>\u2705 <strong>\u63d0\u524d\u9810\u71b1<\/strong>\uff1a10 \u6708\u5e95\u5c31\u958b\u59cb\u9020\u52e2\uff0c11\/1 \u5f37\u52e2\u958b\u5c40<\/li>\n\n\n\n<li>\u26a0\ufe0f <strong>\u91cd\u9ede\u7a81\u7834<\/strong>\uff1a\u5982\u4f55\u91cd\u65b0\u9ede\u71c3\u6d88\u8cbb\u8005\u71b1\u60c5\uff1f\u9019\u662f 2026 \u5e74\u7684\u6838\u5fc3\u6311\u6230<\/li>\n<\/ol>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E6%95%B8%E6%93%9A%E4%BE%86%E6%BA%90%E8%AA%AA%E6%98%8E\"><\/span><strong>\u6578\u64da\u4f86\u6e90\u8aaa\u660e<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u672c\u5831\u544a\u6240\u6709\u6578\u64da\u7686\u4f86\u81ea <strong>QSearch Trend+ \u793e\u7fa4\u76e3\u6e2c\u5e73\u53f0<\/strong>\uff0c\u900f\u904e AI \u81ea\u52d5\u5316\u5206\u6790\u6280\u8853\uff0c\u6574\u5408 Facebook\u3001Instagram\u3001YouTube\u3001Threads\u3001PTT\u3001Dcard\u3001\u65b0\u805e\u5a92\u9ad4\u7b49 7 \u5927\u793e\u7fa4\u6e20\u9053\u3002<\/p>\n\n\n\n<p><strong>\u5206\u6790\u898f\u6a21\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u76e3\u6e2c\u5929\u6578<\/strong>\uff1a33 \u5929(2023-2025\uff0c\u6bcf\u5e74 11\/1-11\/11)<\/li>\n\n\n\n<li><strong>\u7e3d\u793e\u7fa4\u8072\u91cf<\/strong>\uff1a\u8d85\u904e 375 \u842c\u7b46<\/li>\n\n\n\n<li><strong>\u6db5\u84cb\u5e73\u53f0<\/strong>\uff1a7 \u5927\u793e\u7fa4\u6e20\u9053<\/li>\n\n\n\n<li><strong>\u6838\u5fc3\u529f\u80fd<\/strong>\uff1a\u8de8\u5e73\u53f0\u6574\u5408\u76e3\u6e2c\u3001AI \u60c5\u7dd2\u5206\u6790\u3001\u6642\u9593\u5e8f\u5217\u8ffd\u8e64<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E9%9B%99_11_%E8%A8%8E%E8%AB%96%E8%81%B2%E9%87%8F%E7%B7%A9%E9%99%8D%E4%BD%86%E5%86%B7%E6%BC%A0%E5%8C%96%EF%BC%8C%E5%93%81%E7%89%8C%E9%9C%80%E9%87%8D%E6%96%B0%E6%80%9D%E8%80%83%E7%AD%96%E7%95%A5\"><\/span><strong>\u96d9 11 \u8a0e\u8ad6\u8072\u91cf\u7de9\u964d\u4f46\u51b7\u6f20\u5316\uff0c\u54c1\u724c\u9700\u91cd\u65b0\u601d\u8003\u7b56\u7565<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u96d9 11 \u6b63\u5728\u8da8\u65bc\u7a69\u5b9a\uff0c\u4f46\u4e5f\u5728\u300c\u51b7\u6f20\u5316\u300d<\/strong><\/h3>\n\n\n\n<p>\u5f9e\u4e09\u5e74\u6578\u64da\u4f86\u770b\uff0c\u96d9 11 \u7684\u72c0\u614b\u53ef\u4ee5\u7e3d\u7d50\u70ba\uff1a<\/p>\n\n\n\n<p>\u2705 <strong>\u76f8\u8f03 2023 \u5e74\u9ad8\u5cf0\u78ba\u5be6\u4e0b\u964d(-41.5%)<\/strong><strong><br \/><\/strong> \u2705 <strong>2024\u21922025 \u5e74\u8dcc\u52e2\u8da8\u7de9(-3.5% vs -39.4%)<\/strong><strong><br \/><\/strong> \u26a0\ufe0f <strong>\u4f46\u6700\u5927\u8b66\u8a0a\uff1aPN \u503c\u66b4\u8dcc(-26.2%)\uff0c\u71b1\u60c5\u51b7\u537b<\/strong><strong><br \/><\/strong> \u2705 <strong>Threads \u7206\u767c(+1165.8%)\uff0cFacebook \u9006\u52e2\u6210\u9577(+4.1%)<\/strong><strong><br \/><\/strong> \u26a0\ufe0f <strong>YouTube \u6301\u7e8c\u5d29\u76e4(-48.3%)\uff0c\u8ad6\u58c7\u60c5\u7dd2\u60e1\u5316(-58.7%)<\/strong><strong><br \/><\/strong> \u2705 <strong>11\/11 \u4ecd\u662f\u6700\u9ad8\u5cf0\uff0c\u4f46\u512a\u52e2\u7e2e\u5c0f(64.4% \u2192 54.7%)<\/strong><\/p>\n\n\n\n<p><strong>\u95dc\u9375\u555f\u793a\uff1a<\/strong><\/p>\n\n\n\n<p>\u96d9 11 \u4e0d\u6703\u6d88\u5931\uff0c\u4f46\u5b83\u6b63\u5728\u300c\u8f49\u8b8a\u300d\u2014\u2014\u5f9e\u300c\u5e02\u5834\u72c2\u71b1\u300d\u56de\u6b78\u300c\u7406\u6027\u53c3\u8207\u300d\uff0c<strong>\u4f46\u4e5f\u9762\u81e8\u300c\u51b7\u6f20\u5316\u300d\u5371\u6a5f<\/strong>\u30022024 \u5e74\u7684\u66b4\u8dcc\u53ef\u80fd\u662f\u5e02\u5834\u5c0d\u65bc\u96d9 11 \u5931\u53bb\u8208\u8da3\u7684\u8d77\u9ede\uff0c2025 \u5e74\u7684\u8dcc\u52e2\u8da8\u7de9\u986f\u793a\u5e02\u5834\u6b63\u5728\u9069\u61c9\u300c\u65b0\u5e38\u614b\u300d\uff0c<strong>\u4f46 PN \u503c\u66b4\u8dcc\u986f\u793a\u6d88\u8cbb\u8005\u71b1\u60c5\u6b63\u5728\u6d41\u5931<\/strong>\u3002<\/p>\n\n\n\n<p>\u54c1\u724c\u4e0d\u8a72\u6050\u614c\uff0c\u4f46\u4e5f\u4e0d\u80fd\u6a02\u89c0\u3002\u9700\u8981\u7406\u89e3\u9019\u500b\u300c\u65b0\u5e38\u614b\u300d\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>11\/11 \u7576\u65e5\u4ecd\u91cd\u8981\uff0c\u4f46\u4e0d\u518d\u300c\u7368\u5927\u300d<\/strong>\uff0c\u9700\u8981\u5168\u671f\u5e03\u5c40<\/li>\n\n\n\n<li>\u26a0\ufe0f <strong>\u6700\u5927\u6311\u6230\uff1a\u5982\u4f55\u91cd\u65b0\u9ede\u71c3\u6d88\u8cbb\u8005\u71b1\u60c5\uff1f<\/strong><\/li>\n\n\n\n<li><strong>\u5e73\u53f0\u7b56\u7565\uff1aThreads \u662f\u6a5f\u6703\uff0cFacebook \u662f\u57fa\u672c\u76e4\uff0cInstagram \u8981\u8cea\u91cf\uff0cYouTube \u9700\u4fee\u5fa9<\/strong><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2026 \u5e74\u7684\u8d0f\u5bb6\u7b56\u7565<\/strong><\/h3>\n\n\n\n<p>\u60f3\u77e5\u9053\u96fb\u5546\u54c1\u724c\u5982\u4f55\u5728\u51b7\u6f20\u5316\u8da8\u52e2\u4e2d\u7a81\u570d? momo\u3001\u8766\u76ae\u3001\u62fc\u591a\u591a\u7b49\u54c1\u724c\u5728 2025 \u96d9 11 \u7684\u5177\u9ad4\u7b56\u7565\u5dee\u7570? \u6df1\u5165\u4e86\u89e3:<a href=\"https:\/\/www.qsearch.cc\/blog\/2025\/11\/2025-double-11-ecommerce\/\" target=\"_blank\" rel=\"noreferrer noopener\"> \u300a2025 \u96d9 11 \u96fb\u5546\u5e73\u53f0\u6578\u64da\u89e3\u6790:\u9ed1\u99ac\u54c1\u724c\u5d1b\u8d77\u8207\u982d\u90e8\u54c1\u724c\u9632\u5b88\u7b56\u7565\u300b<\/a><\/p>\n\n\n\n<p>2026 \u5e74\u7684\u8d0f\u5bb6\uff0c\u4e0d\u662f\u8ab0\u7684\u6298\u6263\u6700\u5927\u8072\uff0c\u800c\u662f<strong>\u8ab0\u6700\u65e9\u7406\u89e3\u9019\u500b\u300c\u65b0\u5e38\u614b\u300d\uff0c\u4e26\u8abf\u6574\u7b56\u7565<\/strong>\uff1a<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>\u91cd\u65b0\u5b9a\u7fa9\u96d9 11<\/strong>\uff1a\u5f9e\u300c\u4fc3\u92b7\u7bc0\u300d\u8f49\u5411\u300c\u54c1\u724c\u7bc0\u300d\uff0c\u7528\u5275\u610f\u548c\u6eab\u5ea6\u5438\u5f15\u6d88\u8cbb\u8005<\/li>\n\n\n\n<li><strong>\u5168\u671f\u5e03\u5c40<\/strong>\uff1a\u4e0d\u8981 All-in 11\/11 \u55ae\u65e5\uff0c\u800c\u662f 11\/1-11\/11 \u5168\u671f\u7d93\u71df<\/li>\n\n\n\n<li><strong>\u5e73\u53f0\u5206\u6563<\/strong>\uff1aFacebook \u7a69\u5b9a\u3001Threads \u9032\u653b\u3001Instagram \u6df1\u8015\u3001YouTube \u4fee\u5fa9<\/li>\n\n\n\n<li><strong>\u8cea\u91cf\u512a\u5148<\/strong>\uff1a\u4e0d\u8ffd\u6c42\u8072\u91cf\uff0c\u800c\u662f\u8ffd\u6c42\u9ad8\u8cea\u91cf\u4e92\u52d5\u548c\u6b63\u9762\u60c5\u7dd2<\/li>\n\n\n\n<li><strong>\u91cd\u71c3\u71b1\u60c5<\/strong>\uff1a\u7528\u6709\u6eab\u5ea6\u7684\u5167\u5bb9\u3001\u771f\u8aa0\u7684\u4e92\u52d5\uff0c\u91cd\u65b0\u9ede\u71c3\u6d88\u8cbb\u8005\u71b1\u60c5<\/li>\n<\/ol>\n\n\n\n<p>\u6578\u64da\u53ea\u662f\u8d77\u9ede\uff0c\u6d1e\u5bdf\u624d\u662f\u95dc\u9375\u30022025 \u5e74\u7684\u6578\u64da\u544a\u8a34\u6211\u5011\uff0c\u96d9 11 \u6b63\u5728\u5931\u53bb\u9b54\u529b\uff0c\u4f46\u9019\u4e5f\u662f<strong>\u91cd\u65b0\u5b9a\u7fa9\u96d9 11 \u7684\u6a5f\u6703<\/strong>\u3002\u8ab0\u80fd\u5728\u51b7\u6f20\u4e2d\u5275\u9020\u9a5a\u559c\uff0c\u8ab0\u5c31\u80fd\u5728 2026 \u5e74\u812b\u7a4e\u800c\u51fa\u3002<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E5%B0%88%E6%A5%AD%E6%9C%8D%E5%8B%99%E8%AB%AE%E8%A9%A2\"><\/span><strong>\u5c08\u696d\u670d\u52d9\u8aee\u8a62<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image is-resized\" id=\"block-68fa284b-5dc2-4f41-8232-1039bf0da95a\"><a href=\"https:\/\/zh-tw.qsearch.cc\/business_inquiry\" target=\"_blank\" rel=\" noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/storage.googleapis.com\/best-life.appspot.com\/1\/2023\/02\/%E6%88%AA%E5%9C%96-2023-02-13-%E4%B8%8B%E5%8D%886.11.38.png\" alt=\"This image has an empty alt attribute; its file name is \u622a\u5716-2023-02-13-\u4e0b\u53486.11.38.png\" style=\"object-fit:cover;width:162px;height:64px\"\/><\/a><\/figure>\n\n\n<p>\u96fb\u5546\u5927\u6a94\u524d\uff0c\u60f3\u7528\u793e\u7fa4\u6578\u64da\u63d0\u524d\u638c\u63e1\u6d88\u8cbb\u8005\u8072\u91cf\u8d70\u5411\u3001\u5236\u5b9a\u4f48\u5c40\u7b56\u7565\uff1f<a href=\"https:\/\/www.qsearch.cc\/zh-tw\/business_inquiry\" target=\"_blank\" rel=\"noopener noreferrer\">\u7acb\u5373\u7533\u8acb\u514d\u8cbb\u8a66\u7528 \u2192<\/a><\/p>\n\n<p><strong>\u5ef6\u4f38\u95b1\u8b80<\/strong><\/p>\n<ul>\n  <li><a href=\"https:\/\/www.qsearch.cc\/blog\/2025\/11\/2025-double-11-ecommerce\/\" target=\"_blank\" rel=\"noopener noreferrer\">2025 \u96d9 11 \u96fb\u5546\u5e73\u53f0\u6578\u64da\u89e3\u6790\uff1a\u96fb\u5546\u4e92\u52d5\u8cea\u91cf\u666e\u904d\u4e0b\u6ed1\u7684\u8b66\u8a0a\u8207\u7a81\u570d\u7b56\u7565<\/a><\/li>\n  <li><a href=\"https:\/\/www.qsearch.cc\/blog\/2025\/12\/taiwan-ecommerce-social-volume-shift\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u53f0\u7063\u516d\u5927\u96fb\u5546\u5e73\u53f0\u793e\u7fa4\u6578\u64da\u89e3\u6790\uff1a\u8fd1 3 \u5e74\u8072\u91cf\u8ffd\u8e64\u63ed\u793a\u7684\u5e02\u5834\u677f\u584a\u4f4d\u79fb<\/a><\/li>\n  <li><a href=\"https:\/\/www.qsearch.cc\/blog\/2025\/12\/report_social_top10_2025\/\" target=\"_blank\" rel=\"noopener noreferrer\">2025 \u5341\u5927\u793e\u7fa4\u7206\u7d05\u4e8b\u4ef6\uff1a\u89e3\u5bc6 13 \u5104\u8072\u91cf\u80cc\u5f8c\u7684\u5f15\u7206\u516c\u5f0f<\/a><\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>2025 \u5e74 11 \u6708 11 \u65e5\u904e\u5f8c\uff0c\u793e\u7fa4\u4e0a\u958b\u59cb\u51fa\u73fe\u300c\u4eca\u5e74\u96d9 11 \u597d\u51b7\u6e05\u300d\u7684\u8a0e\u8ad6\u3002\u8eab\u70ba\u54c1\u724c\u884c\u92b7\u4eba\u54e1\u6216\u793e\u7fa4\u7d93\u71df\u8005\uff0c\u4f60\u53ef\u80fd\u4e5f\u6709\u540c\u611f\uff1a\u5f80\u5e74\u90a3\u7a2e\u300c\u96f6\u6642\u6436\u8cfc\u300d\u7684\u760b\u72c2\u8a0e\u8ad6\uff0c\u793e\u7fa4\u7248\u9762\u88ab\u512a\u60e0\u5206\u4eab\u5168\u9762\u4f54\u6eff\uff0c\u4eca\u5e74\u4f3c\u4e4e\u6d88\u5931\u4e86\u3002 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