{"id":11349,"date":"2025-12-05T11:28:08","date_gmt":"2025-12-05T03:28:08","guid":{"rendered":"https:\/\/www.qsearch.cc\/blog\/?p=11349"},"modified":"2026-04-23T18:42:31","modified_gmt":"2026-04-23T10:42:31","slug":"taiwan-ecommerce-social-volume-shift","status":"publish","type":"post","link":"https:\/\/www.qsearch.cc\/blog\/2025\/12\/taiwan-ecommerce-social-volume-shift\/","title":{"rendered":"\u53f0\u7063\u516d\u5927\u96fb\u5546\u5e73\u53f0\u793e\u7fa4\u6578\u64da\u89e3\u6790\uff1a\u8fd1 3 \u5e74\u8072\u91cf\u8ffd\u8e64\u63ed\u793a\u7684\u5e02\u5834\u677f\u584a\u4f4d\u79fb"},"content":{"rendered":"\n<p>Shopee \u8207 Momo \u5408\u8a08\u4f54\u64da\u53f0\u7063\u96fb\u5546\u5e02\u5834 90% \u7684\u793e\u7fa4\u8072\u91cf\uff0c\u5169\u5f37\u5dee\u8ddd\u50c5 0.07%\u3002\u4f46\u9019\u500b\u770b\u4f3c\u7a69\u56fa\u7684\u96d9\u5f37\u683c\u5c40\uff0c\u6b63\u5728\u51fa\u73fe\u88c2\u7e2b\uff1a\u904e\u53bb\u4e00\u5e74\uff0c\u4e09\u5927\u4e3b\u6d41\u5e73\u53f0\uff08Shopee\u3001Momo\u3001PChome\uff09\u7684\u8072\u91cf\u5168\u9762\u8870\u9000 22% \u81f3 31%\uff0c\u800c\u8fd1\u5e74\u7a4d\u6975\u62d3\u5c55\u7684\u8de8\u5883\u96fb\u5546\u537b\u9006\u52e2\u6210\u9577\uff0c\u9177\u6f8e\u66f4\u4ee5 156% \u7684\u5e74\u589e\u7387\u5f37\u52e2\u5d1b\u8d77\u3002<\/p>\n\n\n\n<p>\u70ba\u4f55\u9078\u64c7\u9019\u516d\u500b\u5e73\u53f0\uff1fShopee\u3001Momo\u3001PChome \u662f\u53f0\u7063\u6d88\u8cbb\u8005\u6700\u719f\u6089\u7684\u4e09\u5927\u96fb\u5546\u5e73\u53f0\uff0c\u5728\u5e02\u5834\u6df1\u8015\u591a\u5e74\uff0c\u64c1\u6709\u6700\u9ad8\u7684\u54c1\u724c\u8a8d\u77e5\u5ea6\u8207\u4f7f\u7528\u6ef2\u900f\u7387\uff0c\u64c1\u6709\u6700\u6df1\u539a\u7684\u4f7f\u7528\u8005\u57fa\u790e\uff1b\u9177\u6f8e\uff08Coupang\uff09\u633e\u97d3\u570b\u5e02\u5834\u7684\u6210\u529f\u7d93\u9a57\uff0c\u8fd1\u5e74\u7a4d\u6975\u62d3\u5c55\u53f0\u7063\u5e02\u5834\uff1b\u62fc\u591a\u591a\u5247\u4ee5\u6975\u81f4\u4f4e\u50f9\u7b56\u7565\u5438\u5f15\u50f9\u683c\u654f\u611f\u7684\u6d88\u8cbb\u8005\u3002\u9019\u516d\u500b\u5e73\u53f0\u7684\u7af6\u722d\u614b\u52e2\uff0c\u57fa\u672c\u4e0a\u52fe\u52d2\u51fa\u53f0\u7063\u96fb\u5546\u5e02\u5834\u7684\u5b8c\u6574\u8f2a\u5ed3\u3002<\/p>\n\n\n\n<!--more-->\n\n\n\n<p>\u672c\u6587\u5f9e\u300c\u5e02\u5834\u8a0e\u8ad6\u8072\u91cf\u300d\u8207\u300c\u5b98\u65b9\u793e\u7fa4\u7d93\u71df\u300d\u5169\u5927\u7dad\u5ea6\u5207\u5165\u5206\u6790\u3002\u524d\u8005\u89c0\u5bdf\u6d88\u8cbb\u8005\u5728\u793e\u7fa4\u4e0a\u5982\u4f55\u8ac7\u8ad6\u5404\u5e73\u53f0\uff0c\u53cd\u6620\u7684\u662f\u54c1\u724c\u5728\u6d88\u8cbb\u8005\u5fc3\u4e2d\u7684\u5b58\u5728\u611f\uff1b\u5f8c\u8005\u6aa2\u8996\u5404\u5e73\u53f0\u5b98\u65b9\u5e33\u865f\u7684\u7d93\u71df\u7b56\u7565\u8207\u6210\u6548\uff0c\u63ed\u793a\u7684\u662f\u5e73\u53f0\u4e3b\u52d5\u722d\u53d6\u95dc\u6ce8\u7684\u65b9\u5f0f\u8207\u529b\u9053\u3002\u5169\u500b\u7dad\u5ea6\u4ea4\u53c9\u6bd4\u5c0d\uff0c\u624d\u80fd\u5b8c\u6574\u7406\u89e3\u6bcf\u500b\u5e73\u53f0\u7684\u8072\u91cf\u7d50\u69cb\u8207\u7af6\u722d\u614b\u52e2\u3002<\/p>\n\n\n\n<p><strong>\u5206\u6790\u8cc7\u6599<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u8cc7\u6599\u4f86\u6e90\uff1aQSearch Trend+ \u793e\u7fa4\u8072\u91cf\u76e3\u6e2c\u5e73\u53f0<\/li>\n\n\n\n<li>\u5206\u6790\u671f\u9593\uff1a2022 \u5e74 10 \u6708\u81f3 2025 \u5e74 9 \u6708\uff0836 \u500b\u6708\uff09<\/li>\n\n\n\n<li>\u76e3\u6e2c\u6e20\u9053\uff1aFacebook\u3001Instagram\u3001YouTube\u3001\u8ad6\u58c7\uff08PTT\u3001Dcard\u3001Mobile01 \u7b49\uff09\u3001\u65b0\u805e\u5a92\u9ad4<\/li>\n\n\n\n<li>\u5206\u6790\u5c0d\u8c61\uff1aShopee\u3001Momo\u3001PChome\u3001\u6dd8\u5bf6\u3001\u9177\u6f8e\u3001\u62fc\u591a\u591a<\/li>\n\n\n\n<li>\u8cc7\u6599\u898f\u6a21\uff1a50,730,498 \u5247\u8cbc\u6587\u8207\u7559\u8a00<\/li>\n<\/ul>\n\n\n\n<p>\u300a\u5546\u696d\u5468\u520a\u300b\u5c08\u6b04\u3008<a href=\"https:\/\/www.businessweekly.com.tw\/Archive\/Article?StrId=7013369&amp;rf=google\" target=\"_blank\" rel=\"noreferrer noopener\">\u4eba\u5fc3\u6230\u722d\u3000\u8766\u76ae\u81f4\u52dd10\u5e74\u89e3\u5bc6<\/a>\u3009\u5f15\u7528\u672c\u516c\u53f8\u6578\u64da\u63a2\u8a0e\u96fb\u5546\u8b8a\u5c40\u3002\u672c\u6587\u5c07\u7368\u5bb6\u63ed\u9732\u53d7\u9650\u65bc\u5831\u5c0e\u7bc7\u5e45\u3001\u672a\u5728\u96dc\u8a8c\u4e2d\u5b8c\u5168\u5448\u73fe\u7684\u5b8c\u6574\u5206\u6790\u8108\u7d61\u8207\u539f\u59cb\u6578\u64da\u3002<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_65 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.qsearch.cc\/blog\/2025\/12\/taiwan-ecommerce-social-volume-shift\/#%E5%B8%82%E5%A0%B4%E8%A8%8E%E8%AB%96%E8%81%B2%E9%87%8F%E2%80%94%E2%80%94%E6%B6%88%E8%B2%BB%E8%80%85%E5%9C%A8%E8%AB%87%E8%AB%96%E8%AA%B0%EF%BC%9F\" title=\"\u5e02\u5834\u8a0e\u8ad6\u8072\u91cf\u2014\u2014\u6d88\u8cbb\u8005\u5728\u8ac7\u8ad6\u8ab0\uff1f\">\u5e02\u5834\u8a0e\u8ad6\u8072\u91cf\u2014\u2014\u6d88\u8cbb\u8005\u5728\u8ac7\u8ad6\u8ab0\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.qsearch.cc\/blog\/2025\/12\/taiwan-ecommerce-social-volume-shift\/#%E5%AE%98%E6%96%B9%E7%A4%BE%E7%BE%A4%E7%B6%93%E7%87%9F%E2%80%94%E2%80%94%E5%B9%B3%E5%8F%B0%E5%A6%82%E4%BD%95%E7%B6%93%E7%87%9F%E8%81%B2%E9%87%8F%EF%BC%9F\" title=\"\u5b98\u65b9\u793e\u7fa4\u7d93\u71df\u2014\u2014\u5e73\u53f0\u5982\u4f55\u7d93\u71df\u8072\u91cf\uff1f\">\u5b98\u65b9\u793e\u7fa4\u7d93\u71df\u2014\u2014\u5e73\u53f0\u5982\u4f55\u7d93\u71df\u8072\u91cf\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.qsearch.cc\/blog\/2025\/12\/taiwan-ecommerce-social-volume-shift\/#%E7%B6%9C%E5%90%88%E6%B4%9E%E5%AF%9F%E2%80%94%E2%80%94%E5%85%AD%E5%A4%A7%E5%B9%B3%E5%8F%B0%E5%90%84%E8%87%AA%E7%AB%99%E5%9C%A8%E4%BB%80%E9%BA%BC%E4%BD%8D%E7%BD%AE%EF%BC%9F\" title=\"\u7d9c\u5408\u6d1e\u5bdf\u2014\u2014\u516d\u5927\u5e73\u53f0\u5404\u81ea\u7ad9\u5728\u4ec0\u9ebc\u4f4d\u7f6e\uff1f\">\u7d9c\u5408\u6d1e\u5bdf\u2014\u2014\u516d\u5927\u5e73\u53f0\u5404\u81ea\u7ad9\u5728\u4ec0\u9ebc\u4f4d\u7f6e\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.qsearch.cc\/blog\/2025\/12\/taiwan-ecommerce-social-volume-shift\/#%E7%B5%90%E8%AB%96\" title=\"\u7d50\u8ad6\">\u7d50\u8ad6<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E5%B8%82%E5%A0%B4%E8%A8%8E%E8%AB%96%E8%81%B2%E9%87%8F%E2%80%94%E2%80%94%E6%B6%88%E8%B2%BB%E8%80%85%E5%9C%A8%E8%AB%87%E8%AB%96%E8%AA%B0%EF%BC%9F\"><\/span><strong>\u5e02\u5834\u8a0e\u8ad6\u8072\u91cf\u2014\u2014\u6d88\u8cbb\u8005\u5728\u8ac7\u8ad6\u8ab0\uff1f<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Shopee \u8207 Momo \u5f62\u6210\u96d9\u5f37\u9f0e\u7acb\u683c\u5c40\uff0c\u4f46\u4e3b\u6d41\u5e73\u53f0\u8870\u9000\u6b63\u5168\u9762\u6d41\u5931\u8072\u91cf\uff0c\u8de8\u5883\u5e73\u53f0\u5247\u9006\u52e2\u5d1b\u8d77\u3002\u9019\u4e0d\u53ea\u662f\u5e02\u4f54\u7387\u7684\u6d88\u9577\uff0c\u66f4\u9810\u793a\u8457\u6d88\u8cbb\u8005\u6ce8\u610f\u529b\u7684\u91cd\u65b0\u5206\u914d\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u5e02\u5834\u683c\u5c40\uff1a\u9ad8\u5ea6\u96c6\u4e2d\u7684\u96d9\u5f37\u8cfd\u5c40<\/strong><\/h3>\n\n\n\n<p>36 \u500b\u6708\u7d2f\u8a08\u8072\u91cf\u9054 5,073 \u842c\u5247\u3002Shopee \u4ee5 2,284 \u842c\u5247\uff0845.03%\uff09\u5c45\u9996\uff0cMomo \u4ee5 2,281 \u842c\u5247\uff0844.96%\uff09\u7dca\u8ffd\u5728\u5f8c\uff0c\u5169\u8005\u5dee\u8ddd\u50c5 3.7 \u842c\u5247\uff0c\u63db\u7b97\u6210\u5e02\u4f54\u7387\u50c5 0.07%\u3002<\/p>\n\n\n\n<p>\u9019\u500b\u6578\u5b57\u503c\u5f97\u7d30\u770b\u30023.7 \u842c\u5247\u7684\u5dee\u8ddd\uff0c\u5206\u6524\u5230 36 \u500b\u6708\uff0c\u7b49\u65bc\u6bcf\u6708\u50c5\u5dee\u7d04 1,000 \u5247\u3002\u5728\u52d5\u8f12\u6578\u5341\u842c\u5247\u7684\u6708\u8072\u91cf\u898f\u6a21\u4e0b\uff0c\u9019\u6a23\u7684\u5dee\u8ddd\u5e7e\u4e4e\u53ef\u4ee5\u5ffd\u7565\u3002Shopee \u8207 Momo \u7684\u8072\u91cf\u7af6\u722d\uff0c\u78ba\u5be6\u662f\u4e00\u5834\u52e2\u5747\u529b\u6575\u7684\u62c9\u92f8\u6230\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/storage.googleapis.com\/best-life.appspot.com\/1\/2025\/12\/image-4.png\" data-rel=\"penci-gallery-image-content\" ><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"764\" src=\"https:\/\/storage.googleapis.com\/best-life.appspot.com\/1\/2025\/12\/image-4-1024x764.png\" alt=\"\" class=\"wp-image-11365\" srcset=\"https:\/\/storage.googleapis.com\/best-life.appspot.com\/1\/2025\/12\/image-4-1024x764.png 1024w, https:\/\/storage.googleapis.com\/best-life.appspot.com\/1\/2025\/12\/image-4-300x224.png 300w, https:\/\/storage.googleapis.com\/best-life.appspot.com\/1\/2025\/12\/image-4-768x573.png 768w, https:\/\/storage.googleapis.com\/best-life.appspot.com\/1\/2025\/12\/image-4-1536x1146.png 1536w, https:\/\/storage.googleapis.com\/best-life.appspot.com\/1\/2025\/12\/image-4-1170x873.png 1170w, https:\/\/storage.googleapis.com\/best-life.appspot.com\/1\/2025\/12\/image-4-585x437.png 585w, https:\/\/storage.googleapis.com\/best-life.appspot.com\/1\/2025\/12\/image-4.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u6210\u9577\u8da8\u52e2\uff1a\u4e3b\u6d41\u5e73\u53f0\u8870\u9000\u3001\u65b0\u9032\u8de8\u5883\u5d1b\u8d77<\/strong><\/h3>\n\n\n\n<p>\u96d9\u5f37\u683c\u5c40\u770b\u4f3c\u7a69\u56fa\uff0c\u4f46\u6210\u9577\u8da8\u52e2\u537b\u63ed\u793a\u5b8c\u5168\u4e0d\u540c\u7684\u6545\u4e8b\u3002\u8072\u91cf\u7684\u7d55\u5c0d\u503c\u662f\u5b58\u91cf\u6982\u5ff5\uff0c\u6210\u9577\u7387\u624d\u662f\u52d5\u80fd\u6307\u6a19\u3002<\/p>\n\n\n\n<p>\u6bd4\u8f03 2024 \u5e74\u8207 2023 \u5e74\u7684\u8072\u91cf\u8868\u73fe\uff0c\u4e09\u5927\u4e3b\u6d41\u5e73\u53f0\u5168\u9762\u8870\u9000\uff1aShopee \u5f9e 919 \u842c\u5247\u964d\u81f3 715 \u842c\u5247\uff0c\u5e74\u6e1b 22%\uff1bMomo \u5f9e 964 \u842c\u5247\u964d\u81f3 671 \u842c\u5247\uff0c\u5e74\u6e1b 30%\uff1bPChome \u5f9e 107 \u842c\u5247\u964d\u81f3 74 \u842c\u5247\uff0c\u5e74\u6e1b 31%\u3002\u4e09\u5927\u5e73\u53f0\u7121\u4e00\u5016\u514d\uff0c\u5e02\u5834\u8a0e\u8ad6\u71b1\u5ea6\u660e\u986f\u4e0b\u6ed1\u3002<\/p>\n\n\n\n<p>\u9019\u500b\u8870\u9000\u5e45\u5ea6\u76f8\u7576\u986f\u8457\u3002\u4ee5 Momo \u70ba\u4f8b\uff0c\u4e00\u5e74\u5167\u6d41\u5931\u4e86 293 \u842c\u5247\u8072\u91cf\uff0c\u76f8\u7576\u65bc\u6bcf\u6708\u6e1b\u5c11 24 \u842c\u5247\u8a0e\u8ad6\u3002\u9019\u4e0d\u662f\u5fae\u5e45\u4fee\u6b63\uff0c\u800c\u662f\u7d50\u69cb\u6027\u7684\u4e0b\u6ed1\u3002<\/p>\n\n\n\n<p>\u9019\u500b\u8da8\u52e2\u5728\u5e74\u5ea6\u4fc3\u92b7\u6a94\u671f\u66f4\u70ba\u660e\u986f\u3002\u3008<a href=\"https:\/\/www.qsearch.cc\/blog\/2025\/11\/double-11-2025-social-listening-data\/\" target=\"_blank\" rel=\"noreferrer noopener\">2025 \u96d9 11 \u771f\u7684\u51b7\u6e05\u55ce\uff1f\u7528\u793e\u7fa4\u6578\u64da\u62c6\u89e3\u4e09\u5e74\u8072\u91cf\u8b8a\u5316\u8207\u6d88\u8cbb\u8005\u884c\u70ba\u8f49\u8b8a<\/a>\u3009\u4e00\u6587\u5206\u6790\u4e86\u96d9 11 \u6a94\u671f\u7684\u8072\u91cf\u8b8a\u5316\uff0c\u63ed\u793a\u6d88\u8cbb\u8005\u884c\u70ba\u7684\u7d50\u69cb\u6027\u8f49\u8b8a\u3002<\/p>\n\n\n\n<p>\u53cd\u89c0\u8fd1\u5e74\u7a4d\u6975\u62d3\u5c55\u53f0\u7063\u5e02\u5834\u7684\u8de8\u5883\u96fb\u5546\uff0c\u8da8\u52e2\u5b8c\u5168\u76f8\u53cd\u3002\u9177\u6f8e\u5f9e 4.9 \u842c\u5247\u6210\u9577\u81f3 12.4 \u842c\u5247\uff0c\u5e74\u589e 156%\uff0c\u662f\u6210\u9577\u6700\u7206\u767c\u7684\u5e73\u53f0\u3002\u62fc\u591a\u591a\u5f9e 3.7 \u842c\u5247\u6210\u9577\u81f3 4.5 \u842c\u5247\uff0c\u5e74\u589e 23%\u3002\u6dd8\u5bf6\u5f9e 63 \u842c\u5247\u6210\u9577\u81f3 69 \u842c\u5247\uff0c\u5e74\u589e 10%\u3002\u4e09\u500b\u8de8\u5883\u5e73\u53f0\u5168\u6578\u6b63\u6210\u9577\uff0c\u8207\u672c\u571f\u5e73\u53f0\u7684\u5168\u9762\u8870\u9000\u5f62\u6210\u9bae\u660e\u5c0d\u6bd4\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/storage.googleapis.com\/best-life.appspot.com\/1\/2025\/12\/image-5.png\" data-rel=\"penci-gallery-image-content\" ><img decoding=\"async\" width=\"1024\" height=\"618\" src=\"https:\/\/storage.googleapis.com\/best-life.appspot.com\/1\/2025\/12\/image-5-1024x618.png\" alt=\"\" class=\"wp-image-11366\" srcset=\"https:\/\/storage.googleapis.com\/best-life.appspot.com\/1\/2025\/12\/image-5-1024x618.png 1024w, https:\/\/storage.googleapis.com\/best-life.appspot.com\/1\/2025\/12\/image-5-300x181.png 300w, https:\/\/storage.googleapis.com\/best-life.appspot.com\/1\/2025\/12\/image-5-768x464.png 768w, https:\/\/storage.googleapis.com\/best-life.appspot.com\/1\/2025\/12\/image-5-1536x927.png 1536w, https:\/\/storage.googleapis.com\/best-life.appspot.com\/1\/2025\/12\/image-5-1170x706.png 1170w, https:\/\/storage.googleapis.com\/best-life.appspot.com\/1\/2025\/12\/image-5-585x353.png 585w, https:\/\/storage.googleapis.com\/best-life.appspot.com\/1\/2025\/12\/image-5.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>\u6d88\u8cbb\u8005\u7684\u8a0e\u8ad6\u7126\u9ede\u6b63\u5f9e\u65e2\u6709\u4e3b\u6d41\u5e73\u53f0\u8f49\u5411\u65b0\u9032\u8de8\u5883\u9078\u9805\u3002\u9019\u500b\u4f4d\u79fb\u4e0d\u53ea\u767c\u751f\u5728\u8072\u91cf\u6578\u5b57\u4e0a\uff0c\u66f4\u53cd\u6620\u5728\u6d88\u8cbb\u8005\u7684\u6ce8\u610f\u529b\u914d\u7f6e\u4e0a\uff1a\u7576\u672c\u571f\u5e73\u53f0\u7684\u8a71\u984c\u6027\u4e0b\u964d\uff0c\u8de8\u5883\u5e73\u53f0\u6b63\u5728\u586b\u88dc\u9019\u500b\u7a7a\u7f3a\u3002<\/p>\n\n\n\n<p>\u9019\u500b\u8da8\u52e2\u5f9e\u8de8\u5883\u96fb\u5546\u7684\u8072\u91cf\u4f54\u6bd4\u8b8a\u5316\u770b\u5f97\u66f4\u6e05\u695a\u30022022 \u5e74\u7b2c\u56db\u5b63\uff0c\u6dd8\u5bf6\u3001\u9177\u6f8e\u3001\u62fc\u591a\u591a\u5408\u8a08\u4f54\u5e02\u5834\u8072\u91cf\u7684 2.56%\uff0c\u5f7c\u6642\u7d04 13.2 \u842c\u5247\uff1b2023 \u5e74\u7b2c\u56db\u5b63\u6210\u9577\u81f3 5.61%\uff0c\u7d04 23.3 \u842c\u5247\uff1b2024 \u5e74\u7b2c\u56db\u5b63\u9032\u4e00\u6b65\u6500\u5347\u81f3 9.93%\uff0c\u7d04 30.3 \u842c\u5247\u3002\u4e09\u5e74\u6210\u9577\u8fd1 4 \u500d\uff0c\u5373\u5c07\u7a81\u7834 10% \u7684\u95dc\u5361\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/storage.googleapis.com\/best-life.appspot.com\/1\/2025\/12\/image-1.png\" data-rel=\"penci-gallery-image-content\" ><img decoding=\"async\" width=\"1024\" height=\"681\" src=\"https:\/\/storage.googleapis.com\/best-life.appspot.com\/1\/2025\/12\/image-1-1024x681.png\" alt=\"\" class=\"wp-image-11355\" srcset=\"https:\/\/storage.googleapis.com\/best-life.appspot.com\/1\/2025\/12\/image-1-1024x681.png 1024w, https:\/\/storage.googleapis.com\/best-life.appspot.com\/1\/2025\/12\/image-1-300x200.png 300w, https:\/\/storage.googleapis.com\/best-life.appspot.com\/1\/2025\/12\/image-1-768x511.png 768w, https:\/\/storage.googleapis.com\/best-life.appspot.com\/1\/2025\/12\/image-1-1536x1021.png 1536w, https:\/\/storage.googleapis.com\/best-life.appspot.com\/1\/2025\/12\/image-1-1170x778.png 1170w, https:\/\/storage.googleapis.com\/best-life.appspot.com\/1\/2025\/12\/image-1-585x389.png 585w, https:\/\/storage.googleapis.com\/best-life.appspot.com\/1\/2025\/12\/image-1-263x175.png 263w, https:\/\/storage.googleapis.com\/best-life.appspot.com\/1\/2025\/12\/image-1.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>\u5f9e 2.56% \u5230 9.93%\uff0c\u770b\u4f3c\u53ea\u662f\u500b\u4f4d\u6578\u7684\u8b8a\u5316\uff0c\u4f46\u80cc\u5f8c\u7684\u610f\u7fa9\u662f\uff1a\u6bcf 10 \u5247\u96fb\u5546\u76f8\u95dc\u8a0e\u8ad6\uff0c\u73fe\u5728\u6709\u5c07\u8fd1 1 \u5247\u5728\u8ac7\u8ad6\u9019\u4e9b\u65b0\u9032\u8de8\u5883\u96fb\u5546\uff0c\u800c\u4e09\u5e74\u524d\u53ea\u6709 0.25 \u5247\u3002\u9019\u500b\u6bd4\u4f8b\u7684\u8b8a\u5316\uff0c\u4ee3\u8868\u8de8\u5883\u96fb\u5546\u6b63\u5728\u9032\u5165\u53f0\u7063\u6d88\u8cbb\u8005\u7684\u65e5\u5e38\u5c0d\u8a71\u3002<\/p>\n\n\n\n<p>\u82e5\u60f3\u5373\u6642\u638c\u63e1\u9019\u985e\u5e02\u5834\u677f\u584a\u4f4d\u79fb\uff0c\u53ef\u5728 Trend+ \u8a2d\u5b9a\u591a\u7d44\u95dc\u9375\u5b57\u76e3\u6e2c\uff0c\u4e26\u958b\u555f\u8072\u91cf\u7570\u5e38\u8b66\u793a\uff0c\u7576\u7279\u5b9a\u5e73\u53f0\u6216\u8b70\u984c\u51fa\u73fe\u986f\u8457\u8b8a\u5316\u6642\uff0c\u7b2c\u4e00\u6642\u9593\u6536\u5230\u901a\u77e5\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image is-resized\" id=\"block-68fa284b-5dc2-4f41-8232-1039bf0da95a\"><a href=\"https:\/\/zh-tw.qsearch.cc\/business_inquiry\" target=\"_blank\" rel=\" noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/storage.googleapis.com\/best-life.appspot.com\/1\/2023\/02\/%E6%88%AA%E5%9C%96-2023-02-13-%E4%B8%8B%E5%8D%886.11.38.png\" alt=\"This image has an empty alt attribute; its file name is \u622a\u5716-2023-02-13-\u4e0b\u53486.11.38.png\" style=\"object-fit:cover;width:162px;height:64px\"\/><\/a><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u4e92\u52d5\u54c1\u8cea\uff1a\u8072\u91cf\u4e4b\u5916\u7684\u95dc\u9375\u6307\u6a19<\/strong><\/h3>\n\n\n\n<p>\u8072\u91cf\u5927\u5c0f\u53ea\u662f\u7b2c\u4e00\u5c64\u89c0\u5bdf\u3002\u4e00\u5247\u8cbc\u6587\u80fd\u5f15\u767c\u591a\u5c11\u7559\u8a00\uff0c\u53cd\u6620\u7684\u662f\u5167\u5bb9\u7684\u8a0e\u8ad6\u50f9\u503c\u8207\u6d88\u8cbb\u8005\u7684\u53c3\u8207\u610f\u9858\u3002\u9ad8\u8072\u91cf\u4f46\u4f4e\u4e92\u52d5\uff0c\u53ef\u80fd\u53ea\u662f\u66dd\u5149\u91cf\u5927\u4f46\u7f3a\u4e4f\u5171\u9cf4\uff1b\u53cd\u4e4b\uff0c\u4f4e\u8072\u91cf\u4f46\u9ad8\u4e92\u52d5\uff0c\u5247\u986f\u793a\u5167\u5bb9\u96d6\u5c0f\u773e\u4f46\u80fd\u5f15\u767c\u6df1\u5ea6\u8a0e\u8ad6\u3002<\/p>\n\n\n\n<p>\u5728\u5e02\u5834\u8a0e\u8ad6\u8cbc\u6587\u4e2d\uff0cMomo \u76f8\u95dc\u5167\u5bb9\u5e73\u5747\u7372\u5f97 56.92 \u5247\u7559\u8a00\uff0c\u9060\u8d85\u904e\u5176\u4ed6\u5e73\u53f0\u3002\u6dd8\u5bf6 14.29 \u5247\u3001PChome 14.21 \u5247\u3001\u9177\u6f8e 13.37 \u5247\u3001Shopee 10.29 \u5247\u3001\u62fc\u591a\u591a 9.51 \u5247\u3002Shopee \u96d6\u7136\u8072\u91cf\u6700\u5927\uff0c\u4f46\u5e73\u5747\u7559\u8a00\u6578\u5728\u516d\u5927\u5e73\u53f0\u4e2d\u6392\u540d\u7b2c\u4e94\uff0c\u50c5\u7565\u9ad8\u65bc\u62fc\u591a\u591a\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/storage.googleapis.com\/best-life.appspot.com\/1\/2025\/12\/image.png\" data-rel=\"penci-gallery-image-content\" ><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"684\" src=\"https:\/\/storage.googleapis.com\/best-life.appspot.com\/1\/2025\/12\/image-1024x684.png\" alt=\"\" class=\"wp-image-11350\" srcset=\"https:\/\/storage.googleapis.com\/best-life.appspot.com\/1\/2025\/12\/image-1024x684.png 1024w, https:\/\/storage.googleapis.com\/best-life.appspot.com\/1\/2025\/12\/image-300x200.png 300w, https:\/\/storage.googleapis.com\/best-life.appspot.com\/1\/2025\/12\/image-768x513.png 768w, https:\/\/storage.googleapis.com\/best-life.appspot.com\/1\/2025\/12\/image-1536x1025.png 1536w, https:\/\/storage.googleapis.com\/best-life.appspot.com\/1\/2025\/12\/image-1170x781.png 1170w, https:\/\/storage.googleapis.com\/best-life.appspot.com\/1\/2025\/12\/image-585x390.png 585w, https:\/\/storage.googleapis.com\/best-life.appspot.com\/1\/2025\/12\/image-263x175.png 263w, https:\/\/storage.googleapis.com\/best-life.appspot.com\/1\/2025\/12\/image.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>Momo \u7684\u5e73\u5747\u7559\u8a00\u6578\u662f Shopee \u7684 5.5 \u500d\uff0c\u9019\u500b\u5dee\u8ddd\u503c\u5f97\u6df1\u7a76\u3002\u539f\u59cb\u6578\u64da\u986f\u793a\uff0cMomo \u6709\u8a31\u591a\u8d85\u9ad8\u7559\u8a00\u91cf\u7684\u8cbc\u6587\u662f\u7531\u62bd\u734e\u6d3b\u52d5\u5275\u9020\u7684\u3002\u9019\u985e\u8cbc\u6587\u8981\u6c42\u6d88\u8cbb\u8005\u7559\u8a00\u53c3\u52a0\u62bd\u734e\uff0c\u81ea\u7136\u63a8\u9ad8\u5e73\u5747\u7559\u8a00\u6578\u3002\u9019\u4e0d\u4ee3\u8868 Momo \u7684\u300c\u81ea\u7136\u300d\u8a0e\u8ad6\u71b1\u5ea6\u662f Shopee \u7684 5.5 \u500d\uff0c\u800c\u662f\u53cd\u6620\u5169\u8005\u4e0d\u540c\u7684\u793e\u7fa4\u7d93\u71df\u7b56\u7565\u2014\u2014Momo \u66f4\u7a4d\u6975\u900f\u904e\u5b98\u65b9\u6d3b\u52d5\u5275\u9020\u4e92\u52d5\u3002<\/p>\n\n\n\n<p>\u95dc\u65bc\u96fb\u5546\u5e73\u53f0\u4e92\u52d5\u54c1\u8cea\u7684\u9032\u4e00\u6b65\u5206\u6790\uff0c\u53ef\u53c3\u8003\u3008<a href=\"https:\/\/www.qsearch.cc\/blog\/2025\/11\/2025-double-11-ecommerce\/\" target=\"_blank\" rel=\"noreferrer noopener\">2025 \u96d9 11 \u96fb\u5546\u5e73\u53f0\u6578\u64da\u89e3\u6790\uff1a\u96fb\u5546\u4e92\u52d5\u8cea\u91cf\u666e\u904d\u4e0b\u6ed1\u7684\u8b66\u8a0a\u8207\u7a81\u570d\u7b56\u7565<\/a>\u3009\uff0c\u8a72\u6587\u6df1\u5165\u63a2\u8a0e\u5404\u5e73\u53f0\u4e92\u52d5\u6548\u76ca\u7684\u7d50\u69cb\u6027\u5dee\u7570\u3002<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E5%AE%98%E6%96%B9%E7%A4%BE%E7%BE%A4%E7%B6%93%E7%87%9F%E2%80%94%E2%80%94%E5%B9%B3%E5%8F%B0%E5%A6%82%E4%BD%95%E7%B6%93%E7%87%9F%E8%81%B2%E9%87%8F%EF%BC%9F\"><\/span><strong>\u5b98\u65b9\u793e\u7fa4\u7d93\u71df\u2014\u2014\u5e73\u53f0\u5982\u4f55\u7d93\u71df\u8072\u91cf\uff1f<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u516d\u5927\u5e73\u53f0\u7684\u5b98\u65b9\u7d93\u71df\u7b56\u7565\u622a\u7136\u4e0d\u540c\u3002Momo \u4ee5\u9ad8\u983b\u767c\u6587\u8207\u4e92\u52d5\u6d3b\u52d5\u4e3b\u5c0e\u8072\u91cf\uff0cShopee \u5e7e\u4e4e\u5b8c\u5168\u4ef0\u8cf4\u81ea\u7136\u53e3\u7891\uff0c\u800c Coupang \u6b63\u5927\u8209\u9032\u653b\uff0c\u8907\u88fd Momo \u7684\u6210\u529f\u6a21\u5f0f\u3002\u7406\u89e3\u9019\u4e9b\u5dee\u7570\uff0c\u624d\u80fd\u770b\u61c2\u5404\u5e73\u53f0\u8072\u91cf\u6578\u5b57\u80cc\u5f8c\u7684\u7d93\u71df\u908f\u8f2f\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u7d93\u71df\u529b\u9053\uff1a\u8ab0\u5728\u7a4d\u6975\u767c\u6587\uff1f<\/strong><\/h3>\n\n\n\n<p>\u5b98\u65b9\u793e\u7fa4\u5e33\u865f\u662f\u5e73\u53f0\u8207\u6d88\u8cbb\u8005\u76f4\u63a5\u5c0d\u8a71\u7684\u7a97\u53e3\u3002\u767c\u6587\u983b\u7387\u53cd\u6620\u7684\u662f\u5e73\u53f0\u6295\u5165\u793e\u7fa4\u7d93\u71df\u7684\u8cc7\u6e90\u8207\u610f\u9858\u3002<\/p>\n\n\n\n<p>Momo \u5728\u5b98\u65b9\u5167\u5bb9\u7522\u51fa\u4e0a\u9059\u9059\u9818\u5148\u300236 \u500b\u6708\u5167\uff0cMomo \u5b98\u65b9\u5e33\u865f\uff08\u542b Facebook \u8207 Instagram\uff09\u7d2f\u8a08\u767c\u6587 20,436 \u7bc7\uff0c\u4f54\u516d\u5927\u5e73\u53f0\u7e3d\u767c\u6587\u91cf\u7684 45.72%\uff0c\u5c07\u8fd1\u4e00\u534a\u3002\u63db\u7b97\u6210\u6708\u5747\u767c\u6587\u91cf\uff0cMomo \u6bcf\u6708\u767c\u5e03 568 \u7bc7\u5b98\u65b9\u5167\u5bb9\uff0c\u662f\u7b2c\u4e8c\u540d PChome\uff08\u6708\u5747 210 \u7bc7\uff09\u7684 2.7 \u500d\uff0c\u66f4\u662f\u6700\u5f8c\u4e00\u540d\u6dd8\u5bf6\uff08\u6708\u5747 66 \u7bc7\uff09\u7684 8.6 \u500d\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/storage.googleapis.com\/best-life.appspot.com\/1\/2025\/12\/image-6.png\" data-rel=\"penci-gallery-image-content\" ><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"680\" src=\"https:\/\/storage.googleapis.com\/best-life.appspot.com\/1\/2025\/12\/image-6-1024x680.png\" alt=\"\" class=\"wp-image-11367\" srcset=\"https:\/\/storage.googleapis.com\/best-life.appspot.com\/1\/2025\/12\/image-6-1024x680.png 1024w, https:\/\/storage.googleapis.com\/best-life.appspot.com\/1\/2025\/12\/image-6-300x199.png 300w, https:\/\/storage.googleapis.com\/best-life.appspot.com\/1\/2025\/12\/image-6-768x510.png 768w, https:\/\/storage.googleapis.com\/best-life.appspot.com\/1\/2025\/12\/image-6-1536x1020.png 1536w, https:\/\/storage.googleapis.com\/best-life.appspot.com\/1\/2025\/12\/image-6-1170x777.png 1170w, https:\/\/storage.googleapis.com\/best-life.appspot.com\/1\/2025\/12\/image-6-585x389.png 585w, https:\/\/storage.googleapis.com\/best-life.appspot.com\/1\/2025\/12\/image-6-263x175.png 263w, https:\/\/storage.googleapis.com\/best-life.appspot.com\/1\/2025\/12\/image-6.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>\u9019\u500b\u767c\u6587\u5bc6\u5ea6\u610f\u5473\u8457\u4ec0\u9ebc\uff1f\u6708\u5747 568 \u7bc7\uff0c\u7b49\u65bc\u5e73\u5747\u6bcf\u5929\u767c\u5e03\u7d04 19 \u7bc7\u5b98\u65b9\u5167\u5bb9\u3002\u82e5\u4ee5 Facebook \u8207 Instagram \u5169\u500b\u5e73\u53f0\u5206\u6524\uff0c\u6bcf\u500b\u5e73\u53f0\u6bcf\u5929\u4ecd\u6709\u8fd1 10 \u7bc7\u767c\u6587\u3002\u9019\u662f\u6975\u9ad8\u7684\u5167\u5bb9\u7522\u51fa\u983b\u7387\uff0c\u80cc\u5f8c\u9700\u8981\u5c08\u8077\u5718\u968a\u6301\u7e8c\u904b\u4f5c\u3002Momo \u986f\u7136\u5c07\u793e\u7fa4\u7d93\u71df\u8996\u70ba\u6838\u5fc3\u6230\u5834\uff0c\u9858\u610f\u6295\u5165\u76f8\u61c9\u8cc7\u6e90\u3002<\/p>\n\n\n\n<p>\u5404\u5e73\u53f0\u7684\u767c\u6587\u8da8\u52e2\u8b8a\u5316\u4e5f\u900f\u9732\u91cd\u8981\u8a0a\u606f\u3002\u6bd4\u8f03 2024\/10-2025\/09\uff08Y3\uff09\u8207 2023\/10-2024\/09\uff08Y2\uff09\u7684\u5e74\u5ea6\u767c\u6587\u91cf\uff1a<\/p>\n\n\n\n<p>Coupang \u7684\u8b8a\u5316\u6700\u5287\u70c8\u3002Y2 \u5168\u5e74\u50c5 159 \u7bc7\u767c\u6587\uff0cY3 \u66b4\u589e\u81f3 6,569 \u7bc7\uff0c\u5e74\u589e 4,031%\u3002\u9019\u500b\u6578\u5b57\u4e0d\u662f\u6210\u9577\uff0c\u662f\u8cea\u8b8a\u3002\u9032\u4e00\u6b65\u62c6\u89e3\u6708\u5ea6\u6578\u64da\uff0cCoupang \u5728 2024 \u5e74 10 \u6708\u4e4b\u524d\uff0c\u6708\u767c\u6587\u91cf\u591a\u70ba\u500b\u4f4d\u6578\uff1b10 \u6708\u8d77\uff0c\u767c\u6587\u91cf\u7a81\u7136\u8df3\u5347\u81f3\u6bcf\u6708 400 \u7bc7\u4ee5\u4e0a\uff0c\u4e26\u7dad\u6301\u81f3\u4eca\u3002\u9019\u662f\u4e00\u500b\u975e\u5e38\u660e\u78ba\u7684\u5e02\u5834\u9032\u653b\u8a0a\u865f\u2014\u2014Coupang \u6b63\u5728\u5927\u8209\u6295\u5165\u53f0\u7063\u5e02\u5834\u7684\u793e\u7fa4\u7d93\u71df\uff0c\u800c\u4e14\u529b\u9053\u9a5a\u4eba\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/storage.googleapis.com\/best-life.appspot.com\/1\/2025\/12\/image-7.png\" data-rel=\"penci-gallery-image-content\" ><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"566\" src=\"https:\/\/storage.googleapis.com\/best-life.appspot.com\/1\/2025\/12\/image-7-1024x566.png\" alt=\"\" class=\"wp-image-11368\" srcset=\"https:\/\/storage.googleapis.com\/best-life.appspot.com\/1\/2025\/12\/image-7-1024x566.png 1024w, https:\/\/storage.googleapis.com\/best-life.appspot.com\/1\/2025\/12\/image-7-300x166.png 300w, https:\/\/storage.googleapis.com\/best-life.appspot.com\/1\/2025\/12\/image-7-768x424.png 768w, https:\/\/storage.googleapis.com\/best-life.appspot.com\/1\/2025\/12\/image-7-1536x849.png 1536w, https:\/\/storage.googleapis.com\/best-life.appspot.com\/1\/2025\/12\/image-7-1170x646.png 1170w, https:\/\/storage.googleapis.com\/best-life.appspot.com\/1\/2025\/12\/image-7-585x323.png 585w, https:\/\/storage.googleapis.com\/best-life.appspot.com\/1\/2025\/12\/image-7.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>PChome \u5448\u73fe\u56de\u5347\u614b\u52e2\u3002Y2 \u767c\u6587 2,158 \u7bc7\uff0cY3 \u6210\u9577\u81f3 2,869 \u7bc7\uff0c\u5e74\u589e 33%\u3002\u96d6\u7136\u7d55\u5c0d\u6578\u91cf\u4ecd\u9060\u843d\u5f8c Momo\uff0c\u4f46\u6210\u9577\u65b9\u5411\u662f\u6b63\u7684\uff0c\u986f\u793a PChome \u6b63\u5728\u52a0\u5f37\u5b98\u65b9\u7d93\u71df\u529b\u9053\u3002<\/p>\n\n\n\n<p>\u6dd8\u5bf6\u540c\u6a23\u7a69\u5b9a\u64f4\u5f35\u3002Y2 \u767c\u6587 747 \u7bc7\uff0cY3 \u6210\u9577\u81f3 974 \u7bc7\uff0c\u5e74\u589e 30%\u3002<\/p>\n\n\n\n<p>Momo \u7dad\u6301\u9ad8\u6a94\u4f46\u5fae\u5e45\u4e0b\u6ed1\u3002Y2 \u767c\u6587 6,800 \u7bc7\uff0cY3 \u70ba 6,569 \u7bc7\uff0c\u5c0f\u5e45\u6e1b\u5c11 3.4%\u3002\u9019\u4e0d\u662f\u8870\u9000\uff0c\u800c\u662f\u9ad8\u57fa\u671f\u4e0b\u7684\u81ea\u7136\u6ce2\u52d5\uff0cMomo \u4ecd\u7dad\u6301\u9059\u9059\u9818\u5148\u7684\u767c\u6587\u91cf\u3002<\/p>\n\n\n\n<p>Shopee \u662f\u552f\u4e00\u660e\u78ba\u7e2e\u6e1b\u7d93\u71df\u7684\u672c\u571f\u5e73\u53f0\u3002Y2 \u767c\u6587 2,691 \u7bc7\uff0cY3 \u964d\u81f3 2,266 \u7bc7\uff0c\u5e74\u6e1b 15.8%\u3002\u9019\u8207 Shopee \u6574\u9ad4\u5e02\u5834\u8072\u91cf\u8870\u9000 22% \u7684\u8da8\u52e2\u4e00\u81f4\uff0c\u53ef\u80fd\u53cd\u6620\u5176\u793e\u7fa4\u7b56\u7565\u7684\u8abf\u6574\uff0c\u6216\u8cc7\u6e90\u914d\u7f6e\u7684\u6539\u8b8a\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u4e92\u52d5\u6548\u76ca\uff1a\u767c\u6587\u63db\u4f86\u591a\u5c11\u56de\u61c9\uff1f<\/strong><\/h3>\n\n\n\n<p>\u767c\u6587\u983b\u7387\u9ad8\u4e0d\u4ee3\u8868\u4e92\u52d5\u6548\u679c\u597d\u3002\u4e00\u500b\u66f4\u95dc\u9375\u7684\u6307\u6a19\u662f\uff1a\u6bcf\u7bc7\u767c\u6587\u5e73\u5747\u80fd\u7372\u5f97\u591a\u5c11\u7559\u8a00\uff1f\u9019\u53cd\u6620\u7684\u662f\u5b98\u65b9\u5167\u5bb9\u5c0d\u7c89\u7d72\u7684\u5438\u5f15\u529b\u8207\u53c3\u8207\u5ea6\u3002<\/p>\n\n\n\n<p>Momo \u5728\u9019\u9805\u6307\u6a19\u4e0a\u540c\u6a23\u9818\u5148\u3002\u5b98\u65b9\u8cbc\u6587\u5e73\u5747\u7372\u5f97 728 \u5247\u7559\u8a00\uff0c\u662f\u7b2c\u4e8c\u540d Coupang\uff08477 \u5247\uff09\u7684 1.5 \u500d\uff0cShopee\uff08181 \u5247\uff09\u7684 4 \u500d\uff0cPChome\uff0882 \u5247\uff09\u7684 8.9 \u500d\uff0c\u6dd8\u5bf6\uff0852 \u5247\uff09\u7684 14 \u500d\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/storage.googleapis.com\/best-life.appspot.com\/1\/2025\/12\/image-8.png\" data-rel=\"penci-gallery-image-content\" ><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"684\" src=\"https:\/\/storage.googleapis.com\/best-life.appspot.com\/1\/2025\/12\/image-8-1024x684.png\" alt=\"\" class=\"wp-image-11369\" srcset=\"https:\/\/storage.googleapis.com\/best-life.appspot.com\/1\/2025\/12\/image-8-1024x684.png 1024w, https:\/\/storage.googleapis.com\/best-life.appspot.com\/1\/2025\/12\/image-8-300x200.png 300w, https:\/\/storage.googleapis.com\/best-life.appspot.com\/1\/2025\/12\/image-8-768x513.png 768w, https:\/\/storage.googleapis.com\/best-life.appspot.com\/1\/2025\/12\/image-8-1536x1025.png 1536w, https:\/\/storage.googleapis.com\/best-life.appspot.com\/1\/2025\/12\/image-8-1170x781.png 1170w, https:\/\/storage.googleapis.com\/best-life.appspot.com\/1\/2025\/12\/image-8-585x390.png 585w, https:\/\/storage.googleapis.com\/best-life.appspot.com\/1\/2025\/12\/image-8-263x175.png 263w, https:\/\/storage.googleapis.com\/best-life.appspot.com\/1\/2025\/12\/image-8.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>728 \u5247\u7559\u8a00\u662f\u4ec0\u9ebc\u6982\u5ff5\uff1f\u9019\u610f\u5473\u8457 Momo \u6bcf\u767c\u4e00\u7bc7\u5b98\u65b9\u8cbc\u6587\uff0c\u5e73\u5747\u80fd\u5f15\u767c\u8d85\u904e 700 \u5247\u7c89\u7d72\u56de\u61c9\u3002\u5728\u793e\u7fa4\u5a92\u9ad4\u7684\u6f14\u7b97\u6cd5\u908f\u8f2f\u4e0b\uff0c\u9ad8\u7559\u8a00\u6578\u80fd\u5e36\u4f86\u66f4\u9ad8\u7684\u89f8\u53ca\u7387\uff0c\u9032\u4e00\u6b65\u64f4\u5927\u5167\u5bb9\u7684\u66dd\u5149\u7bc4\u570d\u3002\u9019\u662f\u4e00\u500b\u6b63\u5411\u5faa\u74b0\uff1a\u9ad8\u4e92\u52d5\u5e36\u4f86\u9ad8\u89f8\u53ca\uff0c\u9ad8\u89f8\u53ca\u5e36\u4f86\u66f4\u591a\u4e92\u52d5\u6a5f\u6703\u3002<\/p>\n\n\n\n<p>Momo \u7684\u9ad8\u7559\u8a00\u6578\u4e26\u975e\u5076\u7136\uff0c\u800c\u662f\u7d93\u904e\u8a2d\u8a08\u7684\u7d93\u71df\u7b56\u7565\u3002\u539f\u59cb\u6578\u64da\u986f\u793a\uff0cMomo \u5927\u91cf\u904b\u7528\u62bd\u734e\u8cbc\u6587\uff0c\u8981\u6c42\u7c89\u7d72\u7559\u8a00\u4e26\u6a19\u8a18\u597d\u53cb\u624d\u80fd\u53c3\u52a0\u62bd\u734e\u3002\u9019\u985e\u8cbc\u6587\u7684\u7559\u8a00\u6578\u5f80\u5f80\u662f\u4e00\u822c\u8cbc\u6587\u7684\u6578\u5341\u500d\uff0c\u6709\u6548\u63a8\u9ad8\u6574\u9ad4\u5e73\u5747\u3002\u9019\u662f\u5408\u7406\u7684\u7d93\u71df\u624b\u6cd5\u2014\u2014\u62bd\u734e\u6d3b\u52d5\u672c\u8eab\u5c31\u662f\u4e00\u7a2e\u793e\u7fa4\u4e92\u52d5\u6a5f\u5236\u2014\u2014\u4f46\u5728\u89e3\u8b80\u6578\u64da\u6642\u9700\u8981\u7406\u89e3\u9019\u500b\u80cc\u666f\u3002<\/p>\n\n\n\n<p>Coupang \u5728\u64f4\u5f35\u521d\u671f\u5c31\u5c55\u73fe\u4e0d\u4fd7\u7684\u4e92\u52d5\u6548\u76ca\u3002477 \u5247\u5e73\u5747\u7559\u8a00\u6578\u5728\u516d\u5927\u5e73\u53f0\u4e2d\u6392\u540d\u7b2c\u4e8c\uff0c\u50c5\u6b21\u65bc\u6df1\u8015\u591a\u5e74\u7684 Momo\u3002\u8003\u91cf Coupang \u7684\u5927\u898f\u6a21\u767c\u6587\u624d\u525b\u958b\u59cb\u4e0d\u5230\u4e00\u5e74\uff0c\u9019\u6a23\u7684\u4e92\u52d5\u8868\u73fe\u76f8\u7576\u4eae\u773c\u3002\u9019\u986f\u793a Coupang \u4e0d\u53ea\u662f\u76f2\u76ee\u885d\u767c\u6587\u91cf\uff0c\u5176\u5167\u5bb9\u78ba\u5be6\u80fd\u5438\u5f15\u7c89\u7d72\u53c3\u8207\uff0c\u800c\u975e\u53ea\u662f\u55ae\u5411\u767c\u5e03\u7121\u4eba\u554f\u6d25\u7684\u8a0a\u606f\u3002<\/p>\n\n\n\n<p>Shopee \u7684 181 \u5247\u5e73\u5747\u7559\u8a00\u5247\u5f62\u6210\u9bae\u660e\u5c0d\u6bd4\u3002\u4f5c\u70ba\u5e02\u5834\u8072\u91cf\u7b2c\u4e00\u7684\u5e73\u53f0\uff0cShopee \u5b98\u65b9\u5e33\u865f\u7684\u4e92\u52d5\u6df1\u5ea6\u537b\u6392\u540d\u7b2c\u4e09\uff0c\u843d\u5f8c Momo \u8207 Coupang\u3002\u9019\u53cd\u6620\u51fa Shopee \u793e\u7fa4\u7d93\u71df\u7684\u4e00\u500b\u7279\u6027\uff1a\u8072\u91cf\u4e3b\u8981\u4f86\u81ea\u6d88\u8cbb\u8005\u4e4b\u9593\u7684\u81ea\u7136\u8a0e\u8ad6\uff0c\u800c\u975e\u5b98\u65b9\u5e33\u865f\u7684\u4e3b\u52d5\u7d93\u71df\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u8072\u91cf\u7d50\u69cb\uff1a\u5b98\u65b9\u4e3b\u5c0e vs \u53e3\u7891\u9a45\u52d5<\/strong><\/h3>\n\n\n\n<p>\u4ee5\u4e0a\u5206\u6790\u63ed\u793a\u4e86\u4e00\u500b\u6838\u5fc3\u554f\u984c\uff1a\u5404\u5e73\u53f0\u7684\u5e02\u5834\u8072\u91cf\uff0c\u7a76\u7adf\u6709\u591a\u5c11\u4f86\u81ea\u5b98\u65b9\u7d93\u71df\uff0c\u53c8\u6709\u591a\u5c11\u4f86\u81ea\u81ea\u7136\u53e3\u7891\uff1f\u9019\u500b\u6bd4\u4f8b\u7d50\u69cb\uff0c\u662f\u7406\u89e3\u5404\u5e73\u53f0\u7af6\u722d\u614b\u52e2\u7684\u95dc\u9375\u3002<\/p>\n\n\n\n<p>\u6211\u5011\u8a08\u7b97\u5404\u5e73\u53f0\u5b98\u65b9\u5e33\u865f\u7522\u751f\u7684\u8072\u91cf\uff08\u767c\u6587\u52a0\u4e0a\u7372\u5f97\u7684\u7559\u8a00\uff09\uff0c\u4f54\u8a72\u5e73\u53f0\u5e02\u5834\u7e3d\u8072\u91cf\u7684\u6bd4\u4f8b\u3002\u7d50\u679c\u63ed\u793a\u5169\u7a2e\u622a\u7136\u4e0d\u540c\u7684\u7d93\u71df\u908f\u8f2f\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/storage.googleapis.com\/best-life.appspot.com\/1\/2025\/12\/image-3.png\" data-rel=\"penci-gallery-image-content\" ><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"566\" src=\"https:\/\/storage.googleapis.com\/best-life.appspot.com\/1\/2025\/12\/image-3-1024x566.png\" alt=\"\" class=\"wp-image-11358\" srcset=\"https:\/\/storage.googleapis.com\/best-life.appspot.com\/1\/2025\/12\/image-3-1024x566.png 1024w, https:\/\/storage.googleapis.com\/best-life.appspot.com\/1\/2025\/12\/image-3-300x166.png 300w, https:\/\/storage.googleapis.com\/best-life.appspot.com\/1\/2025\/12\/image-3-768x424.png 768w, https:\/\/storage.googleapis.com\/best-life.appspot.com\/1\/2025\/12\/image-3-1536x849.png 1536w, https:\/\/storage.googleapis.com\/best-life.appspot.com\/1\/2025\/12\/image-3-1170x646.png 1170w, https:\/\/storage.googleapis.com\/best-life.appspot.com\/1\/2025\/12\/image-3-585x323.png 585w, https:\/\/storage.googleapis.com\/best-life.appspot.com\/1\/2025\/12\/image-3.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>Momo \u7684\u5b98\u65b9\u8072\u91cf\u4f54\u6bd4\u9054 65%\u3002\u5b98\u65b9\u5e33\u865f\u7522\u751f\u7684\u8072\u91cf\u7d04 1,490 \u842c\u5247\uff0c\u5e02\u5834\u7e3d\u8072\u91cf\u7d04 2,281 \u842c\u5247\uff0c\u5b98\u65b9\u4f54\u6bd4\u63a5\u8fd1\u4e09\u5206\u4e4b\u4e8c\u3002\u63db\u53e5\u8a71\u8aaa\uff0c\u6bcf 10 \u5247\u8207 Momo \u76f8\u95dc\u7684\u793e\u7fa4\u8a0e\u8ad6\uff0c\u6709\u5c07\u8fd1 7 \u5247\u4f86\u81ea\u5b98\u65b9\u5e33\u865f\u767c\u6587\u6216\u5176\u7559\u8a00\u5340\u7684\u4e92\u52d5\u3002Momo \u662f\u5178\u578b\u7684\u300c\u5b98\u65b9\u4e3b\u5c0e\u578b\u300d\u5e73\u53f0\uff0c\u8072\u91cf\u4ef0\u8cf4\u5b98\u65b9\u7d93\u71df\u9a45\u52d5\u3002<\/p>\n\n\n\n<p>\u9019\u500b\u7d50\u69cb\u6709\u5176\u512a\u52e2\u8207\u98a8\u96aa\u3002\u512a\u52e2\u662f\u53ef\u63a7\u6027\u9ad8\u2014\u2014Momo \u53ef\u4ee5\u900f\u904e\u8abf\u6574\u767c\u6587\u7b56\u7565\u3001\u6d3b\u52d5\u983b\u7387\u4f86\u4e3b\u52d5\u5f71\u97ff\u8072\u91cf\u8868\u73fe\u3002\u98a8\u96aa\u662f\u4f9d\u8cf4\u6027\u5f37\u2014\u2014\u82e5 Momo \u6e1b\u5c11\u5b98\u65b9\u6295\u5165\uff0c\u8072\u91cf\u53ef\u80fd\u5feb\u901f\u840e\u7e2e\uff0c\u56e0\u70ba\u81ea\u7136\u53e3\u7891\u7684\u57fa\u5e95\u76f8\u5c0d\u8584\u5f31\u3002<\/p>\n\n\n\n<p>Shopee \u7684\u5b98\u65b9\u8072\u91cf\u4f54\u6bd4\u50c5 6%\u3002\u5b98\u65b9\u5e33\u865f\u7522\u751f\u7684\u8072\u91cf\u7d04 135 \u842c\u5247\uff0c\u5e02\u5834\u7e3d\u8072\u91cf\u7d04 2,284 \u842c\u5247\uff0c\u5b98\u65b9\u4f54\u6bd4\u4e0d\u5230\u4e00\u6210\u3002\u9019\u610f\u5473\u8457 94% \u7684 Shopee \u76f8\u95dc\u8a0e\u8ad6\u662f\u7db2\u53cb\u81ea\u767c\u7522\u751f\u7684\u53e3\u7891\u2014\u2014\u6d88\u8cbb\u8005\u5728\u8ad6\u58c7\u5206\u4eab\u8cfc\u7269\u7d93\u9a57\u3001\u5728\u793e\u7fa4\u8a0e\u8ad6\u512a\u60e0\u8cc7\u8a0a\u3001\u5728 YouTube \u767c\u5e03\u958b\u7bb1\u5f71\u7247\u3002Shopee \u662f\u5178\u578b\u7684\u300c\u53e3\u7891\u9a45\u52d5\u578b\u300d\u5e73\u53f0\uff0c\u8072\u91cf\u4f86\u81ea\u6d88\u8cbb\u8005\u4e4b\u9593\u7684\u81ea\u7136\u8a0e\u8ad6\u3002<\/p>\n\n\n\n<p>\u9019\u500b\u7d50\u69cb\u540c\u6a23\u6709\u5176\u512a\u52a3\u3002\u512a\u52e2\u662f\u6709\u6a5f\u6027\u5f37\u2014\u2014\u5373\u4f7f Shopee \u5b8c\u5168\u505c\u6b62\u5b98\u65b9\u767c\u6587\uff0c\u4ecd\u6709\u5927\u91cf\u81ea\u7136\u8a0e\u8ad6\u6301\u7e8c\u767c\u751f\uff0c\u8072\u91cf\u4e0d\u6703\u7acb\u5373\u5d29\u584c\u3002\u52a3\u52e2\u662f\u53ef\u63a7\u6027\u4f4e\u2014\u2014Shopee \u96e3\u4ee5\u900f\u904e\u5b98\u65b9\u7d93\u71df\u4f86\u4e3b\u52d5\u63d0\u5347\u8072\u91cf\u6216\u5f15\u5c0e\u8a0e\u8ad6\u65b9\u5411\uff0c\u53ea\u80fd\u88ab\u52d5\u7b49\u5f85\u6d88\u8cbb\u8005\u7684\u81ea\u767c\u5206\u4eab\u3002<\/p>\n\n\n\n<p>\u5169\u5927\u5e73\u53f0\u7684\u7e3d\u8072\u91cf\u5e7e\u4e4e\u76f8\u7b49\uff08\u5dee\u8ddd\u50c5 0.07%\uff09\uff0c\u4f46\u8072\u91cf\u7684\u7d44\u6210\u7d50\u69cb\u5b8c\u5168\u4e0d\u540c\u3002\u9019\u500b\u767c\u73fe\u5c0d\u7406\u89e3\u5169\u8005\u7684\u7af6\u722d\u614b\u52e2\u81f3\u95dc\u91cd\u8981\u3002Momo \u7684\u8072\u91cf\u662f\u300c\u88fd\u9020\u300d\u51fa\u4f86\u7684\uff0cShopee \u7684\u8072\u91cf\u662f\u300c\u81ea\u7136\u9577\u300d\u51fa\u4f86\u7684\u3002\u5169\u7a2e\u6a21\u5f0f\u5404\u6709\u5343\u79cb\uff0c\u4e5f\u5404\u6709\u7f69\u9580\u3002<\/p>\n\n\n\n<p>PChome \u7684\u5b98\u65b9\u8072\u91cf\u4f54\u6bd4\u70ba 24.59%\uff0c\u4ecb\u65bc\u5169\u8005\u4e4b\u9593\uff0c\u5c6c\u65bc\u300c\u5b98\u65b9\u9a45\u52d5\u578b\u300d\u4f46\u529b\u9053\u8f03\u5f31\u7684\u985e\u578b\u3002\u6dd8\u5bf6\u70ba 5.90%\uff0c\u8207 Shopee \u985e\u4f3c\uff0c\u4e3b\u8981\u4f9d\u8cf4\u81ea\u7136\u53e3\u7891\u3002\u62fc\u591a\u591a\u50c5 1.12%\uff0c\u5e7e\u4e4e\u5b8c\u5168\u4ef0\u8cf4\u7b2c\u4e09\u65b9\u5167\u5bb9\uff0c\u5b98\u65b9\u7d93\u71df\u8fd1\u4e4e\u7a7a\u767d\u3002<\/p>\n\n\n\n<p>\uff08\u8a3b\uff1aCoupang \u56e0\u6578\u64da\u76e3\u6e2c\u7bc4\u570d\u5dee\u7570\uff0c\u5b98\u65b9\u5e33\u865f\u8072\u91cf\u5927\u65bc\u5e02\u5834\u7e3d\u8072\u91cf\uff0c\u6545\u672a\u7d0d\u5165\u6b64\u6bd4\u8f03\u3002\uff09<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E7%B6%9C%E5%90%88%E6%B4%9E%E5%AF%9F%E2%80%94%E2%80%94%E5%85%AD%E5%A4%A7%E5%B9%B3%E5%8F%B0%E5%90%84%E8%87%AA%E7%AB%99%E5%9C%A8%E4%BB%80%E9%BA%BC%E4%BD%8D%E7%BD%AE%EF%BC%9F\"><\/span><strong>\u7d9c\u5408\u6d1e\u5bdf\u2014\u2014\u516d\u5927\u5e73\u53f0\u5404\u81ea\u7ad9\u5728\u4ec0\u9ebc\u4f4d\u7f6e\uff1f<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u6574\u5408\u5e02\u5834\u8a0e\u8ad6\u8072\u91cf\u8207\u5b98\u65b9\u793e\u7fa4\u7d93\u71df\u5169\u500b\u7dad\u5ea6\uff0c\u6bcf\u500b\u5e73\u53f0\u90fd\u5448\u73fe\u51fa\u7368\u7279\u7684\u7af6\u722d\u5b9a\u4f4d\u3002\u7406\u89e3\u9019\u4e9b\u5dee\u7570\uff0c\u624d\u80fd\u6e96\u78ba\u5224\u65b7\u5e02\u5834\u7af6\u722d\u614b\u52e2\u7684\u8d70\u5411\uff0c\u4ee5\u53ca\u5404\u5e73\u53f0\u9762\u81e8\u7684\u6a5f\u6703\u8207\u6311\u6230\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u516d\u5927\u5e73\u53f0\u5b9a\u4f4d\u7e3d\u89bd<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/storage.googleapis.com\/best-life.appspot.com\/1\/2025\/12\/image-2.png\" data-rel=\"penci-gallery-image-content\" ><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"680\" src=\"https:\/\/storage.googleapis.com\/best-life.appspot.com\/1\/2025\/12\/image-2-1024x680.png\" alt=\"\" class=\"wp-image-11356\" srcset=\"https:\/\/storage.googleapis.com\/best-life.appspot.com\/1\/2025\/12\/image-2-1024x680.png 1024w, https:\/\/storage.googleapis.com\/best-life.appspot.com\/1\/2025\/12\/image-2-300x199.png 300w, https:\/\/storage.googleapis.com\/best-life.appspot.com\/1\/2025\/12\/image-2-768x510.png 768w, https:\/\/storage.googleapis.com\/best-life.appspot.com\/1\/2025\/12\/image-2-1536x1020.png 1536w, https:\/\/storage.googleapis.com\/best-life.appspot.com\/1\/2025\/12\/image-2-1170x777.png 1170w, https:\/\/storage.googleapis.com\/best-life.appspot.com\/1\/2025\/12\/image-2-585x389.png 585w, https:\/\/storage.googleapis.com\/best-life.appspot.com\/1\/2025\/12\/image-2-263x175.png 263w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p><strong>Momo\uff5c\u96d9\u5f37\u578b<\/strong><\/p>\n\n\n\n<p>\u5e02\u5834\u8072\u91cf\u6392\u540d\u7b2c\u4e8c\uff0c\u5b98\u65b9\u7d93\u71df\u6392\u540d\u7b2c\u4e00\u3002Momo \u662f\u516d\u5927\u5e73\u53f0\u4e2d\u6295\u5165\u6700\u591a\u8cc7\u6e90\u7d93\u71df\u793e\u7fa4\u7684\u5e73\u53f0\uff0c\u6708\u5747\u767c\u6587 568 \u7bc7\u3001\u5e73\u5747\u7559\u8a00 728 \u5247\/\u7bc7\uff0c65% \u8072\u91cf\u4f86\u81ea\u5b98\u65b9\u3002\u9019\u662f\u4e00\u500b\u9ad8\u5ea6\u4ef0\u8cf4\u5b98\u65b9\u7d93\u71df\u9a45\u52d5\u8072\u91cf\u7684\u6a21\u5f0f\u3002Momo \u8b49\u660e\u4e86\u4e00\u4ef6\u4e8b\uff1a\u900f\u904e\u9ad8\u983b\u767c\u6587\u8207\u62bd\u734e\u4e92\u52d5\uff0c\u78ba\u5be6\u80fd\u5728\u793e\u7fa4\u4e0a\u5275\u9020\u5927\u91cf\u8072\u91cf\u8207\u4e92\u52d5\u3002\u4f46\u9019\u4e5f\u610f\u5473\u8457\uff0cMomo \u7684\u8072\u91cf\u8868\u73fe\u8207\u5b98\u65b9\u6295\u5165\u9ad8\u5ea6\u9023\u52d5\uff0c\u6e1b\u5c11\u6295\u5165\u5c31\u53ef\u80fd\u6e1b\u5c11\u8072\u91cf\u3002<\/p>\n\n\n\n<p><strong>Shopee\uff5c\u53e3\u7891\u9a45\u52d5\u578b<\/strong><\/p>\n\n\n\n<p>\u5e02\u5834\u8072\u91cf\u6392\u540d\u7b2c\u4e00\uff0c\u4f46 94% \u662f\u81ea\u7136\u53e3\u7891\u3002Shopee \u64c1\u6709\u6700\u5927\u7684\u5e02\u5834\u8072\u91cf\uff0c\u537b\u4e0d\u662f\u9760\u5b98\u65b9\u7d93\u71df\u63db\u4f86\u7684\uff0c\u800c\u662f\u6d88\u8cbb\u8005\u81ea\u767c\u8a0e\u8ad6\u7684\u7d50\u679c\u3002\u9019\u53cd\u6620\u51fa Shopee \u5728\u53f0\u7063\u5e02\u5834\u7684\u6df1\u5ea6\u6ef2\u900f\u2014\u2014\u5b83\u5df2\u7d93\u6210\u70ba\u6d88\u8cbb\u8005\u65e5\u5e38\u5c0d\u8a71\u7684\u4e00\u90e8\u5206\uff0c\u4e0d\u9700\u8981\u5b98\u65b9\u63a8\u52d5\u5c31\u6703\u88ab\u8a0e\u8ad6\u3002\u7136\u800c\uff0c\u5b98\u65b9\u7d93\u71df\u6b63\u5728\u7e2e\u6e1b\uff08YoY -15.8%\uff09\uff0c\u5e73\u5747\u7559\u8a00\u6578\u50c5 181 \u5247\/\u7bc7\uff0c\u4e92\u52d5\u6df1\u5ea6\u660e\u986f\u843d\u5f8c Momo\u3002<\/p>\n\n\n\n<p><strong>PChome\uff5c\u5b98\u65b9\u9a45\u52d5\u578b<\/strong><\/p>\n\n\n\n<p>\u5e02\u5834\u8072\u91cf\u6392\u540d\u7b2c\u4e09\uff0c\u8207\u524d\u5169\u5f37\u5dee\u8ddd\u61f8\u6b8a\uff08\u8072\u91cf\u50c5 Momo \u7684 11%\uff09\u3002\u4f46 PChome \u7684\u5b98\u65b9\u7d93\u71df\u6b63\u5728\u56de\u5347\uff08YoY +33%\uff09\uff0c\u986f\u793a\u7a4d\u6975\u8abf\u6574\u7684\u610f\u9858\u3002\u5b98\u65b9\u8072\u91cf\u4f54\u6bd4 24.59%\uff0c\u4ecb\u65bc Momo \u8207 Shopee \u4e4b\u9593\u3002PChome \u9762\u81e8\u7684\u6311\u6230\u662f\u96d9\u91cd\u7684\uff1a\u65e2\u8981\u63d0\u5347\u5b98\u65b9\u7d93\u71df\u7684\u4e92\u52d5\u6548\u76ca\uff08\u76ee\u524d\u50c5 82 \u5247\u7559\u8a00\/\u7bc7\uff09\uff0c\u4e5f\u8981\u8a2d\u6cd5\u64f4\u5927\u81ea\u7136\u53e3\u7891\u7684\u57fa\u790e\u3002\u5728\u96d9\u5f37\u593e\u64ca\u4e0b\uff0cPChome \u9700\u8981\u627e\u5230\u5dee\u7570\u5316\u7684\u8072\u91cf\u7b56\u7565\u3002<\/p>\n\n\n\n<p><strong>Coupang\uff5c\u7206\u767c\u64f4\u5f35<\/strong><\/p>\n\n\n\n<p>\u5e02\u5834\u8072\u91cf\u6210\u9577 156%\uff0c\u5b98\u65b9\u7d93\u71df\u6210\u9577 4,031%\uff0c\u662f\u516d\u5927\u5e73\u53f0\u4e2d\u52d5\u80fd\u6700\u5f37\u7684\u7af6\u722d\u8005\u3002Coupang \u5728 2024 \u5e74 10 \u6708\u8d77\u5927\u8209\u9032\u653b\u53f0\u7063\u793e\u7fa4\u5e02\u5834\uff0c\u767c\u6587\u91cf\u5f9e\u500b\u4f4d\u6578\u66b4\u589e\u81f3\u6bcf\u6708 400 \u7bc7\u4ee5\u4e0a\uff0c\u4e14\u7dad\u6301 477 \u5247\u7559\u8a00\/\u7bc7\u7684\u9ad8\u4e92\u52d5\u6548\u76ca\u3002Coupang \u6b63\u5728\u8907\u88fd Momo \u7684\u6210\u529f\u6a21\u5f0f\u2014\u2014\u9ad8\u983b\u767c\u6587\u3001\u9ad8\u4e92\u52d5\u6d3b\u52d5\u2014\u2014\u8a66\u5716\u5728\u53f0\u7063\u5e02\u5834\u5efa\u7acb\u8072\u91cf\u57fa\u790e\u3002\u9019\u662f\u4e00\u500b\u503c\u5f97\u5bc6\u5207\u95dc\u6ce8\u7684\u8b8a\u6578\uff1a\u82e5 Coupang \u80fd\u7dad\u6301\u9019\u6a23\u7684\u64f4\u5f35\u529b\u9053\uff0c\u5176\u5e02\u5834\u5b58\u5728\u611f\u5c07\u5feb\u901f\u63d0\u5347\u3002<\/p>\n\n\n\n<p><strong>\u6dd8\u5bf6\uff5c\u5f85\u767c\u5c55\u578b<\/strong><\/p>\n\n\n\n<p>\u8072\u91cf\u7a69\u5b9a\u6210\u9577\uff08YoY +10%\uff09\uff0c\u5728\u8de8\u5883\u5e73\u53f0\u4e2d\u898f\u6a21\u6700\u5927\uff084.26% \u5e02\u4f54\u7387\uff09\u3002\u4f46\u6dd8\u5bf6\u7684\u5b98\u65b9\u7d93\u71df\u529b\u9053\u504f\u4f4e\uff08\u6708\u5747 66 \u7bc7\u767c\u6587\uff09\uff0c\u8072\u91cf\u4e3b\u8981\u4f9d\u8cf4\u8ad6\u58c7\u53e3\u7891\u3002\u4f5c\u70ba\u6700\u65e9\u9032\u5165\u53f0\u7063\u7684\u8de8\u5883\u5e73\u53f0\uff0c\u6dd8\u5bf6\u64c1\u6709\u4e00\u5b9a\u7684\u4f7f\u7528\u8005\u57fa\u790e\uff0c\u4f46\u5728\u793e\u7fa4\u7d93\u71df\u4e0a\u7684\u6295\u5165\u660e\u986f\u4e0d\u8db3\u3002\u82e5\u6dd8\u5bf6\u52a0\u5f37\u5b98\u65b9\u7d93\u71df\uff0c\u5176\u8072\u91cf\u4ecd\u6709\u6210\u9577\u7a7a\u9593\u3002<\/p>\n\n\n\n<p><strong>\u62fc\u591a\u591a\uff5c\u7d14\u53e3\u7891\u578b<\/strong><\/p>\n\n\n\n<p>\u8072\u91cf\u6700\u5c0f\uff080.26% \u5e02\u4f54\u7387\uff09\uff0c36 \u500b\u6708\u50c5 13 \u7bc7\u5b98\u65b9\u767c\u6587\uff0c\u5e7e\u4e4e\u7121\u5b98\u65b9\u7d93\u71df\u3002\u62fc\u591a\u591a\u7684\u8072\u91cf\u4e3b\u8981\u4f86\u81ea YouTube \u958b\u7bb1\u5f71\u7247\u8207\u8ad6\u58c7\u8a0e\u8ad6\uff0c\u662f\u6700\u4ef0\u8cf4\u7b2c\u4e09\u65b9\u5167\u5bb9\u7684\u5e73\u53f0\u3002\u9019\u53ef\u80fd\u662f\u6709\u610f\u70ba\u4e4b\u7684\u7b56\u7565\u2014\u2014\u8b93\u6d88\u8cbb\u8005\u81ea\u884c\u50b3\u64ad\u4f4e\u50f9\u5546\u54c1\u7684\u8a71\u984c\u6027\u2014\u2014\u4e5f\u53ef\u80fd\u53ea\u662f\u5c1a\u672a\u6295\u5165\u53f0\u7063\u5e02\u5834\u7d93\u71df\u3002\u7121\u8ad6\u5982\u4f55\uff0c\u62fc\u591a\u591a\u76ee\u524d\u5728\u53f0\u7063\u793e\u7fa4\u7684\u5b58\u5728\u611f\u6975\u70ba\u6709\u9650\uff0c\u4f46\u5176 YouTube \u5167\u5bb9\u7684\u6309\u8b9a\u6548\u76ca\uff08681 \u8b9a\/\u652f\uff09\u6392\u540d\u7b2c\u4e8c\uff0c\u986f\u793a\u5167\u5bb9\u8a8d\u53ef\u5ea6\u4e0d\u5dee\uff0c\u53ea\u662f\u89f8\u53ca\u898f\u6a21\u592a\u5c0f\u3002<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E7%B5%90%E8%AB%96\"><\/span><strong>\u7d50\u8ad6<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u53f0\u7063\u96fb\u5546\u5e02\u5834\u6b63\u5f9e\u300c\u96d9\u5f37\u62c9\u92f8\u300d\u8d70\u5411\u300c\u4e3b\u6d41\u5e73\u53f0\u6536\u7e2e\u3001\u65b0\u9032\u8de8\u5883\u64f4\u5f35\u300d\u7684\u65b0\u683c\u5c40\u3002Shopee \u8207 Momo \u4ecd\u4f54\u64da 90% \u7684\u5e02\u5834\u8072\u91cf\uff0c\u4f46\u4e09\u5927\u4e3b\u6d41\u5e73\u53f0\u5168\u9762\u8870\u9000\uff08\u5e74\u6e1b 22% \u81f3 31%\uff09\u3001\u65b0\u9032\u8de8\u5883\u96fb\u5546\u9006\u52e2\u6210\u9577\uff08\u9177\u6f8e\u5e74\u589e 156%\uff09\u7684\u8da8\u52e2\u5df2\u7d93\u6210\u5f62\u3002\u8de8\u5883\u5e73\u53f0\u8072\u91cf\u4f54\u6bd4\u5f9e 2.56% \u6210\u9577\u81f3 9.93%\uff0c\u4e09\u5e74\u6210\u9577\u8fd1 4 \u500d\uff0c\u9810\u793a\u8457\u6d88\u8cbb\u8005\u6ce8\u610f\u529b\u7684\u91cd\u65b0\u5206\u914d\u3002<\/p>\n\n\n\n<p>\u9019\u4efd\u5206\u6790\u4e5f\u63ed\u793a\uff0c\u8072\u91cf\u898f\u6a21\u76f8\u8fd1\u7684\u5e73\u53f0\uff0c\u53ef\u80fd\u6709\u5b8c\u5168\u4e0d\u540c\u7684\u8072\u91cf\u7d50\u69cb\u8207\u7d93\u71df\u908f\u8f2f\u3002Momo 65% \u8072\u91cf\u4f86\u81ea\u5b98\u65b9\u7d93\u71df\uff0c\u662f\u300c\u88fd\u9020\u300d\u51fa\u4f86\u7684\u8072\u91cf\uff1bShopee 94% \u662f\u81ea\u7136\u53e3\u7891\uff0c\u662f\u300c\u81ea\u7136\u9577\u300d\u51fa\u4f86\u7684\u8072\u91cf\u3002\u5169\u8005\u7684\u7af6\u722d\u672c\u8cea\u4e26\u4e0d\u76f8\u540c\uff0c\u9762\u81e8\u7684\u6a5f\u6703\u8207\u6311\u6230\u4e5f\u622a\u7136\u4e0d\u540c\u3002<\/p>\n\n\n\n<p>\u793e\u7fa4\u6578\u64da\u7684\u50f9\u503c\u5728\u65bc\uff0c\u8b93\u9019\u4e9b\u539f\u672c\u6a21\u7cca\u7684\u7af6\u722d\u614b\u52e2\u8b8a\u5f97\u53ef\u91cf\u5316\u3001\u53ef\u8ffd\u8e64\u3001\u53ef\u6bd4\u8f03\u3002\u900f\u904e\u6301\u7e8c\u76e3\u6e2c\u8072\u91cf\u8da8\u52e2\u3001\u4e92\u52d5\u54c1\u8cea\u8207\u8072\u91cf\u7d50\u69cb\uff0c\u624d\u80fd\u5728\u5e02\u5834\u677f\u584a\u4f4d\u79fb\u7684\u65e9\u671f\u968e\u6bb5\u5c31\u638c\u63e1\u8b8a\u5316\u65b9\u5411\uff0c\u800c\u975e\u7b49\u5230\u683c\u5c40\u5e95\u5b9a\u624d\u5f8c\u77e5\u5f8c\u89ba\u3002<\/p>\n\n\n\n<p>\u60f3\u5b9a\u671f\u8ffd\u8e64\u96fb\u5546\u7522\u696d\u8072\u91cf\u8b8a\u5316\uff1f\u6b61\u8fce\u8a66\u7528 QSearch Trend+\uff0c\u8a2d\u5b9a\u7522\u696d\u95dc\u9375\u5b57\u7d44\u5408\uff0c\u5c07\u8072\u91cf\u8da8\u52e2\u3001\u60c5\u7dd2\u8b8a\u5316\u8207\u7af6\u54c1\u52d5\u614b\u6574\u5408\u81f3\u540c\u4e00\u5100\u8868\u677f\uff0c\u8b93\u5e02\u5834\u6d1e\u5bdf\u6210\u70ba\u65e5\u5e38\u6c7a\u7b56\u7684\u4e00\u90e8\u5206\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image is-resized\" id=\"block-68fa284b-5dc2-4f41-8232-1039bf0da95a\"><a href=\"https:\/\/zh-tw.qsearch.cc\/business_inquiry\" target=\"_blank\" rel=\" noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/storage.googleapis.com\/best-life.appspot.com\/1\/2023\/02\/%E6%88%AA%E5%9C%96-2023-02-13-%E4%B8%8B%E5%8D%886.11.38.png\" alt=\"This image has an empty alt attribute; its file name is \u622a\u5716-2023-02-13-\u4e0b\u53486.11.38.png\" style=\"object-fit:cover;width:162px;height:64px\"\/><\/a><\/figure>\n\n\n\n<p><\/p>\n\n\n<p>\u60f3\u6301\u7e8c\u76e3\u6e2c\u96fb\u5546\u5e73\u53f0\u7684\u793e\u7fa4\u8072\u91cf\u6d88\u9577\uff0c\u5373\u6642\u638c\u63e1\u5e02\u5834\u677f\u584a\u8b8a\u5316\uff1f<a href=\"https:\/\/www.qsearch.cc\/zh-tw\/business_inquiry\" target=\"_blank\" rel=\"noopener noreferrer\">\u7acb\u5373\u7533\u8acb\u514d\u8cbb\u8a66\u7528 \u2192<\/a><\/p>\n\n<p><strong>\u5ef6\u4f38\u95b1\u8b80<\/strong><\/p>\n<ul>\n  <li><a href=\"https:\/\/www.qsearch.cc\/blog\/2025\/11\/2025-double-11-ecommerce\/\" target=\"_blank\" rel=\"noopener noreferrer\">2025 \u96d9 11 \u96fb\u5546\u5e73\u53f0\u6578\u64da\u89e3\u6790\uff1a\u96fb\u5546\u4e92\u52d5\u8cea\u91cf\u666e\u904d\u4e0b\u6ed1\u7684\u8b66\u8a0a\u8207\u7a81\u570d\u7b56\u7565<\/a><\/li>\n  <li><a href=\"https:\/\/www.qsearch.cc\/blog\/2025\/11\/double-11-2025-social-listening-data\/\" target=\"_blank\" rel=\"noopener noreferrer\">2025 \u96d9 11 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31%\uff0c\u800c\u8fd1\u5e74\u7a4d\u6975\u62d3\u5c55\u7684\u8de8\u5883\u96fb\u5546\u537b\u9006\u52e2\u6210\u9577\uff0c\u9177\u6f8e\u66f4\u4ee5 156% \u7684\u5e74\u589e\u7387\u5f37\u52e2\u5d1b\u8d77\u3002 \u70ba\u4f55\u9078\u64c7\u9019\u516d\u500b\u5e73\u53f0\uff1fShopee\u3001Momo\u3001PChome 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