{"id":3564,"date":"2019-09-04T23:17:04","date_gmt":"2019-09-04T15:17:04","guid":{"rendered":"https:\/\/blog.qsearch.cc\/?p=3564"},"modified":"2019-09-19T16:50:37","modified_gmt":"2019-09-19T08:50:37","slug":"%e5%be%9e%e3%80%8a%e5%80%8b%e8%b3%87%e9%a2%a8%e6%9a%b4%ef%bc%9a%e5%8a%8d%e6%a9%8b%e5%88%86%e6%9e%90%e4%ba%8b%e4%bb%b6%e3%80%8b%e8%ab%87%e8%b5%b7-%e4%bd%bf%e7%94%a8%e8%80%85%e8%a1%8c%e7%82%ba","status":"publish","type":"post","link":"https:\/\/www.qsearch.cc\/blog\/2019\/09\/%e5%be%9e%e3%80%8a%e5%80%8b%e8%b3%87%e9%a2%a8%e6%9a%b4%ef%bc%9a%e5%8a%8d%e6%a9%8b%e5%88%86%e6%9e%90%e4%ba%8b%e4%bb%b6%e3%80%8b%e8%ab%87%e8%b5%b7-%e4%bd%bf%e7%94%a8%e8%80%85%e8%a1%8c%e7%82%ba\/","title":{"rendered":"\u5f9e\u300a\u500b\u8cc7\u98a8\u66b4\uff1a\u528d\u6a4b\u5206\u6790\u4e8b\u4ef6\u300b\u8ac7\u8d77 &#8211; \u4f7f\u7528\u8005\u884c\u70ba\u6578\u64da\u5982\u4f55\u8f49\u8b8a\u70ba\u9ec3\u91d1\uff1f"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">2018\u5e74\uff0c\u4e00\u5bb6\u9032\u884c\u8cc7\u6599\u63a2\u52d8\u8207\u6578\u64da\u5206\u6790\u7684\u79c1\u4eba\u516c\u53f8<\/span><b>\u528d\u6a4b\u5206\u6790\uff08Cambridge Analytica\uff09<\/b><span style=\"font-weight: 400;\">\uff0c\u88ab\u63a7\u4e0d\u7576\u4f7f\u75285000\u842cFacebook\u7528\u6236\u6578\u64da\u8cc7\u6599\uff0c\u7528\u4ee5\u5f71\u97ff2016\u7f8e\u570b\u5927\u9078\u3001\u82f1\u570b\u812b\u6b50\u7b49\u91cd\u5927\u4e8b\u4ef6\u3002<\/span><\/p>\n<p>\u6b64\u4e8b\u4ef6\u6cb8\u9a30\u4e00\u6642\uff0c\u8b93Facebook\u80a1\u50f9\u5927\u8dcc\uff0c\u9762\u81e8\u5275\u7acb\u4ee5\u4f86\u7684\u6700\u91cd\u5927\u5371\u6a5f\uff0c\u5275\u8fa6\u4eba\u99ac\u514b\u7956\u514b\u67cf(Mark Zuckerberg)\u89aa\u4e0a\u706b\u7dda\u81f3\u53c3\u8b70\u9662\u53f8\u6cd5\u59d4\u54e1\u6703\u8aaa\u660e\uff0c\u4e5f\u5728\u5f8c\u7e8c\u9032\u884c\u4e86\u4e00\u9023\u4e32\u7684\u653f\u7b56\u6539\u9769\uff0c\u6240\u9020\u6210\u7684\u5f71\u97ff\u81f3\u4eca\u4ecd\u9918\u6ce2\u76ea\u6f3e\u3002<\/p>\n<p>\u4eca\u5e747\u6708\uff0c\u5f71\u8996\u5e73\u53f0Netfilx\u63a8\u51fa\u8a18\u9304\u7247\u300a\u500b\u8cc7\u98a8\u66b4\uff1a\u528d\u6a4b\u5206\u6790\u4e8b\u4ef6\u300b\u91cd\u73fe\u4e8b\u4ef6\u7d30\u7bc0\u4e26\u627e\u5230\u5169\u4f4d\u7576\u4e8b\u4eba\u9673\u8ff0\u89c0\u9ede\uff0c\u518d\u6b21\u5f15\u8d77\u71b1\u70c8\u8a0e\u8ad6\u3002<\/p>\n<p>QSearch\u505a\u70ba\u4ee5\u793e\u7fa4\u6578\u64da\u9032\u884c\u6838\u5fc3\u670d\u52d9\u7684\u6578\u64da\u5206\u6790\u516c\u53f8\uff0c\u5728\u5168\u7403\u5c0d\u793e\u7fa4\u5e73\u53f0\u53ca\u6578\u64da\u61c9\u7528\u6380\u8d77\u4e0d\u5c11\u64bb\u4f10\u8207\u7981\u6b62\u8072\u6d6a\u7684\u540c\u6642\uff0c\u6211\u5011\u59cb\u7d42\u8a8d\u70ba\u76f8\u95dc\u6578\u64da\u7684\u61c9\u7528\uff0c\u7576\u7136\u9808\u53d7\u5230\u4e00\u5b9a\u7a0b\u5ea6\u7684\u9053\u5fb7\u53ca\u6cd5\u5f8b\u898f\u7bc4\uff0c\u7136\u800c\u5728\u5c0d\u65bc\u9019\u4e9b\u8cc7\u6599\u61c9\u7528\u8207\u5206\u6790\uff0c\u5728\u672a\u6709\u66f4\u6df1\u5165\u7684\u4e86\u89e3\u524d\uff0c\u5be6\u5728\u4e0d\u9700\u8981\u6709\u904e\u591a\u7684\u6050\u61fc\u8207\u7375\u5deb\u884c\u70ba\u3002<\/p>\n<p>\u5728\u4ee3\u8868\u6211\u5011\u5c0d\u5916\u7acb\u5834\u7684\u516c\u958bBlog\u4e0a\uff0c\u4ee5\u4e0b\u5c31\u7531\u5275\u8fa6\u4eba\u5468\u4e16\u6069\uff0c\u95e1\u8ff0\u74b0\u5883\u80cc\u666f\u8207\u767c\u8868\u5c0d\u76f8\u95dc\u4e8b\u4ef6\u7684\u770b\u6cd5\uff0c\u4e26\u63ed\u958b\u793e\u7fa4\u8cc7\u6599\u7684\u7528\u904b\u65b9\u5f0f\uff0c\u9032\u4e00\u6b65\u8aaa\u660e\u5982\u4f55\u5728\u5546\u696d\u6a21\u5f0f\u4e0a\u8b8a\u73fe\uff0c\u5e0c\u671b\u5927\u5bb6\u80fd\u5c0d\u9019\u500b\u7522\u696d\u6709\u66f4\u6df1\u5165\u7684\u7406\u89e3\u3002<\/p>\n<p><!--more--><\/p>\n<p><span 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400;\">\u7121\u8ad6\u662f\u5426\u900f\u904e\u6c61\u540d\u5316\u6578\u64da\u5206\u6790\uff0c\u6216\u8005\u662f\u8aaa\u4eba\u5bb6\u4f5c\u5f0a\uff0c\u6211\u8a8d\u70ba\u662f\u4e00\u7fa4\u5b78\u7fd2\u529b\u76f8\u5c0d\u6162\u7684\u7fa4\u9ad4\u5728\u53cd\u64b2\uff0c\u56e0\u70ba\u4ed6\u5011\u638c\u63e1\u6709\u6548\u7387\u7684\u5de5\u5177\u843d\u5f8c\u3002<\/span><\/p>\n<p>\u5982\u679c\u7576\u6642\u5ddd\u666e\u7684\u516c\u6c11\u6295\u7968\u7e3d\u7968\u6578\u8d85\u904e\u4e00\u534a\uff0c\u9019\u628a\u706b\u61c9\u8a72\u96e3\u71d2\u8d77\u4f86\uff0c\u770b\u770b\u6b50\u5df4\u99ac\uff0c\u4ed6\u4e5f\u662f\u7528\u6578\u64da\u3001\u7d71\u8a08\u4f86\u5236\u5b9a\u7af6\u9078\u7b56\u7565\uff0c\u7576\u6642\u5de5\u5177\u53ef\u80fd\u5df2\u7d93\u9010\u6f38\u6210\u719f\u4e86\uff0c\u53ef\u662f\u6b50\u5df4\u99ac\u6642\u4ee3\u5c31\u6c92\u6709\u5f15\u8d77\u9019\u9ebc\u591a\u722d\u8b70\u3002<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 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style=\"font-weight: 400;\">\u60f3\u4e0d\u52305\u5e74\u5f8c\u7684\u4eca\u5929\uff0c\u5927\u5bb6\u90fd\u5728\u8ac7\u6b78\u56e0\u3001\u8ac7\u7cbe\u6e96\u5ee3\u544a\u3002<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><strong>\u5f9e\u4f60\u770b\u5230\u7684\u5ee3\u544a\uff0c\u8ac7\u7db2\u8def\u884c\u70ba\u6578\u64da\u5982\u4f55\u5be6\u969b\u88ab\u61c9\u7528\uff1f<\/strong><\/h3>\n<p>\u6709\u6c92\u6709\u5370\u8c61\u901b\u904e\u4e00\u500b\u96fb\u5546\u5e73\u53f0\uff0c\u800c\u6700\u7d42\u4e26\u6c92\u6709\u6d88\u8cbb\uff0c\u9801\u9762\u5207\u56de\u5230\u793e\u7fa4\u7db2\u7ad9\u4e0a\u6216\u89c0\u770b\u65b0\u805e\u7db2\u7ad9\u6642\uff0c\u5ee3\u544a\u7248\u4f4d\u6eff\u6eff\u90fd\u662f\u8a72\u96fb\u5546\u7684\u7522\u54c1\u8cc7\u8a0a\u3002<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u9019\u662f\u518d\u884c\u92b7\u6280\u8853(Retargeting)\uff0c\u900f\u904e Cookie \u7b49\u6a5f\u5236\u8ffd\u8e64\u4f60\uff0c\u6700\u5927\u7684\u95dc\u9375\u5728\u65bc\u4f60\u5728\u901b\u96fb\u5546\u7684\u700f\u89bd\u5668\uff0c\u540c\u6642\u5df2\u7d93\u662f\u767b\u5165 Facebook\/Google\u72c0\u614b\u3002<\/span><\/p>\n<p>\u800c\u96fb\u5546\u5e73\u53f0\u5de5\u7a0b\u5e2b\u6709\u5728\u96fb\u5546\u7db2\u9801\u5167\u57cb\u7a0b\u5f0f\u78bc\uff0c\u7576\u4f60\u6c92\u6709\u8cfc\u8cb7\u6642\uff0c\u6703\u89f8\u767c\u7a0b\u5f0f\u78bc\u901a\u77e5Facebook\/Google\uff0c\u8aaa\u9019\u500b Cookie \u7684\u4eba\u6c92\u6709\u8cb7\u6771\u897f\uff0c\u800c\u7531\u65bc Facebook\/Google \u77e5\u9053 Cookie \u662f\u5c0d\u61c9\u54ea\u500b\u7528\u6236\uff0c\u56e0\u6b64\u53ef\u4ee5\u505a\u5230\u5ee3\u544a\u53d7\u773e\u6b78\u6236\u3002<\/p>\n<p>\u7576\u5ee3\u544a\u5546(\u901a\u5e38\u662f\u96fb\u5546)\uff0c\u518d\u6295\u653e\u5ee3\u544a\u6642\uff0c\u53ef\u6295\u653e\u7d66\u90a3\u7fa4\u88ab\u6b78\u6236\u70ba\u6c92\u4f5c\u8cfc\u8cb7\u884c\u70ba\u7684\u793e\u7fa4\u7528\u6236\u3002\u901a\u5e38\u9019\u7a2e\u5ee3\u544a\u6210\u6548\u5f88\u597d\uff0c\u56e0\u70ba\u9019\u4e9b\u7528\u6236\u5c0d\u9019\u4e9b\u7522\u54c1\u5df2\u7d93\u5efa\u7acb\u67d0\u7a2e\u95dc\u4fc2\uff0c\u900f\u904e\u518d\u884c\u92b7\u6280\u8853\u300c\u63d0\u9192\u300d\u9019\u4e9b\u7528\u6236\u8981\u8a18\u5f97\u8cb7\u8cfc\u8cb7\uff0c\u8f49\u63db\u7387\u4e5f\u76f8\u7576\u4e0d\u932f\uff0c\u6839\u672c\u662f\u96fb\u5546\u5fc5\u5099\u7684\u5ee3\u544a\u53d7\u773e\u8a2d\u5b9a\u65b9\u5f0f\u3002<\/p>\n<p>\u5be6\u969b\u7684\u64cd\u4f5c\u60c5\u6cc1\u662f\u5982\u4f55\u5462\uff1f\u7531\u65bc\u9019\u4e9b\u6578\u4f4d\u5ee3\u544a\u5e73\u53f0\u652f\u63f4\u7d50\u5408\u5e74\u9f61\u6027\u5225\u7b49\u8907\u5408\u689d\u4ef6\uff0c\u56e0\u6b64\u4f60\u5728\u6295\u653e\u5ee3\u544a\u6642\uff0c\u53ef\u4ee5\u8a2d\u5b9a\u6210\u300c\u5df2\u700f\u89bd\u67d0\u7522\u54c1\u9801\u9762\u300d\u4e14\u300c\u5973\u6027\u300d\u4e14\u300c25\u6b72\u300d\u4e14\u300c\u4f4f\u65b0\u5317\u5e02\u6de1\u6c34\u5340\u300d\u4e14\u300c\u7528iphone\u4e0a\u7db2\u300d\u7684\u65b9\u5f0f\uff0c\u90a3\u5ee3\u544a\u6587\u6848\u5462\uff1f<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">(1) \u53ef\u4ee5\u662f\u4e00\u822c\u5716\u7247\u8cbc\u6587\uff0c\u5982\u679c\u90a3\u500b\u4eba\u624b\u6296\u4e86\u4e00\u4e0b\u4e0d\u5c0f\u5fc3\u5c0d\u5ee3\u544a\u8cbc\u6587\u6309\u8b9a\uff0c\u9ede\u958b\u6309\u8b9a\u7684ID\u5c31\u77e5\u9053\u9019\u500b\u7528\u6236\u6709\u5f88\u9ad8\u7684\u6a5f\u7387\u662f\u300c\u5df2\u700f\u89bd\u67d0\u7522\u54c1\u9801\u9762\u300d\u4e14\u300c\u5973\u6027\u300d\u4e14\u300c25\u6b72\u300d\u4e14\u300c\u4f4f\u65b0\u5317\u5e02\u6de1\u6c34\u5340\u300d\u4e14\u300c\u7528iphone\u4e0a\u7db2\u300d\uff0c\u6709\u4e86\u9019\u4e9b\u8cc7\u8a0a\u80fd\u5e79\u55ce\u5462\uff1f<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u5982\u679c\u4f60\u60f3\u7684\u5230\u5c31\u6709\u6f5b\u529b\u8ffd\u4e0a\u528d\u6a4b\u5206\u6790\u5718\u968a\uff0c\u5982\u679c\u6c92\u60f3\u5230\u5c31\u7e7c\u7e8c\u770b\u96fb\u5f71\u5427\u3002<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">(2) \u5982\u679c\u5ee3\u544a\u5546\u653e\u7684\u662f\u4e00\u4e9b\u5c0e\u8cfc\u3001\u5c0e\u6d41\u9023\u7d50\uff0c\u5f8c\u7e8c\u8a72\u7528\u6236\u5728\u505a\u4e86\u6d88\u8cbb\uff0c\u96d6\u7136\u7528\u6236\u6c92\u6709\u76f4\u63a5\u5728\u7d50\u5e33\u7b49\u9801\u9762\u586b\u5beb\u5e74\u9f61\u6027\u5225\uff0c\u53ef\u662f\u5ee3\u544a\u5546\u77e5\u9053\u5728\u9019\u500b\u6642\u9593\u9ede\uff0c\u900f\u904e\u9019\u500b\u7279\u6b8a\u7684\u7db2\u5740\u9032\u4f86\u7684\u7528\u6236\uff0c\u4e00\u5b9a\u662f\u300c\u5973\u6027\u300d\u4e14\u300c25\u6b72\u300d\u4e14\u300c\u4f4f\u65b0\u5317\u5e02\u6de1\u6c34\u5340\u300d\u4e14\u300c\u7528iphone\u4e0a\u7db2\u300d\uff0c\u56e0\u6b64\u5728\u7d50\u5e33\u6642\u5c31\u9806\u4fbf\u6a19\u8a18\u8a72\u4ea4\u6613\u7d00\u9304\u662f\u9019\u4e9b\u500b\u4eba\u8cc7\u6599\u3002<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>\u4e00\u9ede\u9ede\u8cc7\u6599\u7d2f\u7a4d\u6c92\u4ec0\u9ebc\uff0c\u50cf\u96ea\u82b1\u4e00\u6a23\u3002\u82e5\u6301\u7e8c\u7d2f\u7a4d\uff0c\u90a3\u662f\u6703\u9020\u6210\u96ea\u5d29\u7684\u3002\u5c71\u8173\u4e0b\u7684\u57ce\u5e02\u9762\u81e8\u5f88\u5927\u7684\u5a01\u8105\u3002<\/b><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u53ea\u8981\u6709\u9322\u8207\u6709\u5fc3\uff0c\u52a0\u4e0a\u9ad8\u7d1a\u7684\u6578\u4f4d\u5ee3\u544a\u5de5\u5177\uff0c\u4f60\u53ef\u4ee5\u77e5\u9053\u6bcf\u4e00\u500bUser ID\u7684\u5e74\u9f61\u6027\u5225\u8208\u8da3\u3001\u662f\u5426\u662f\u8521\u82f1\u6587\u7684\u7c89\u7d72\u3001\u662f\u5426\u662f\u4e2d\u570b\u6642\u5831\u7684\u7c89\u7d72\u3001\u662f\u5426\u662f\u67ef\u6587\u54f2\u7684\u7c89\u7d72\u3002\u6578\u4f4d\u5ee3\u544a\u5de5\u5177\u662f\u9ad8\u6548\u7387\u7684\u5de5\u5177\uff0c\u91dd\u5c0d\u6bcf\u500b\u73fe\u5f62\u7684User \u8cbc\u6a19\u7c64\uff0c\u7279\u5225\u662f\u6ef2\u900f\u7387\u8d8a\u9ad8\u7684\u5de5\u5177\uff0c\u8d8a\u80fd\u5920\u9032\u884c\u5404\u7a2e\u793e\u6703\u5be6\u9a57\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u8209\u4f8b\u4f86\u8aaa\uff0c\u4f60\u53ef\u5ee3\u544a\u53d7\u773e\u6839\u64da\u5e74\u9f61\u6027\u5225\u7d30\u5206\uff0c\u6e2c\u8a66\u770b\u770b\u6bcf\u500b\u4e2d\u570b\u6642\u5831\u7c89\u7d72\u5728\u5404\u5e74\u9f61\u5c64\u5404\u7a2e\u6027\u5225\u7684\u7528\u6236\u770b\u5230\u53cd\u9001\u4e2d\u8a0a\u606f\u662f\u600e\u6a23\u7684\u53cd\u61c9\u3002\u4e5f\u53ef\u4ee5\u6bd4\u8f03\u6bcf\u500b\u81ea\u7531\u6642\u5831\u7c89\u7d72\u5728\u5404\u5e74\u9f61\u5c64\u5404\u7a2e\u6027\u5225\u7684\u7528\u6236\u770b\u5230\u53cd\u9001\u4e2d\u8a0a\u606f\u662f\u600e\u6a23\u7684\u53cd\u61c9\u3002<\/span>\u9ede\u64ca\u7387\u7684\u6d88\u9577\u3001\u9ede\u64ca\u6578\u7684\u6d88\u9577\uff0c\u9019\u4e9b\u6578\u503c\u5927\u5c0f\u591a\u5be1\u90fd\u53ef\u8b8a\u6210\u6578\u64da\u5206\u6790\u7684\u7522\u51fa\uff0c\u6700\u5f8c\u8b8a\u6210 Benchmark\u3002<\/p>\n<p>&nbsp;<\/p>\n<p><b>\u901a\u5e38\u6703\u51fa\u5927\u4e8b\uff0c\u90fd\u662f\u9ad8\u6548\u7387\u7684\u5de5\u5177\u88ab\u760b\u72c2\u4f7f\u7528\u3002<\/b><\/p>\n<p><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u90e8\u5206\u6578\u4f4d\u5ee3\u544a\u5de5\u5177\u6709\u985e\u4f3c Custom Audience(\u81ea\u8a02\u5ee3\u544a\u53d7\u773e)\u6982\u5ff5\u7684\u670d\u52d9\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u9084\u8a18\u5f972013\u5e74\uff0cFacebook \u63a8\u51fa\u4e86 Custom Audience\uff0c\u53ef\u4ee5\u4e0a\u50b3 Facebook User ID \uff0c\u56e0\u6b64\u4f60\u53ef\u4ee5\u7cbe\u6e96\u5230\u4e0b\u5ee3\u544a\u6307\u5b9a\u7d66\u67d0\u4e00\u500b\u4eba\uff0c\u6211\u9084\u8a18\u5f97\u5718\u968a\u5925\u4f34\u5728\u6211\u751f\u65e5\u90a3\u5929\u786c\u6295\u5404\u7a2e\u5ba2\u88fd\u5316\u5ee3\u544a\u795d\u8cc0\u6587\u7d66\u6211&#8230;..\u3002<\/span><\/p>\n<p>\u800c\u5f8c Facebook \u8abf\u6574 Graph API \u5f9e1.0 \u8b8a\u6210 2.0\uff0c\u6700\u5c0f Custom Audience Size \u5f9e1\u4eba\u8b8a\u621020\u4eba\uff0c\u53c8\u8b8a\u6210 100 \u5de6\u53f3\u7684\u6a23\u5b50\u3002<\/p>\n<p>Graph API 1.0 \u7684\u6642\u4ee3 (2015\u5e74\u524d)\uff0c<\/p>\n<p><span style=\"font-weight: 400;\">\u7576\u6642\u6709\u610f\u7fa9\u7684 User ID \u5f9e\u54ea\u4f86\u6709\u5f88\u591a\u7a2e\u65b9\u5f0f\uff0c\u50cf\u662f\u5728\u516c\u958b\u8cbc\u6587\u6309\u8b9a\u7684\u6e05\u55ae\u3002\u96fb\u5f71\u300a\u500b\u8cc7\u98a8\u66b4\uff1a\u528d\u6a4b\u5206\u6790\u4e8b\u4ef6\u300b\u63d0\u5230\u53ef\u4ee5\u900f\u904e Friend API \u7684\u6388\u6b0a\u62ff\u5230\u670b\u53cb\u7684\u95dc\u4fc2\u93c8\uff0c\u4f46\u662f\u5982\u679c\u4e0d\u900f\u904e Friend API\uff0c\u5176\u5be6\u722c\u5927\u982d\u8cbc\u90a3\u5247\u8cbc\u6587\u5e95\u4e0b\u7684\u6309\u8b9a\u6e05\u55ae\uff0c\u67d0\u500b\u7a0b\u5ea6\u4e5f\u7b97\u662f\u7372\u5f97 Friendship \u7684\u8cc7\u8a0a\u3002\u57fa\u672c\u4e0a\u4e0d\u7528\u8d85\u6e96\uff0c\u53ea\u8981\u5920\u6e96\u5c31\u597d\uff0c\u800c\u4e14\u900f\u904e\u5927\u982d\u8cbc\u6309\u8b9a\u884c\u70ba\uff0c\u9084\u53ef\u4ee5\u6bd4\u8f03\u771f\u5be6\u53cd\u6620\u51fa\u4eba\u8207\u4eba\u4e4b\u9593\u662f\u5426\u6d3b\u7d61\u3002<\/span><\/p>\n<p>\u518d\u8209\u500b\u6848\u4f8b\uff0c\u300c\u767c\u73fe\u67d0\u500b\u7537\u751f\uff0c\u90fd\u5728\u5973\u53cb\u6bcf\u5247\u6587\u7ae0\u6309\u8b9a\uff0c\u7a76\u7adf\u662f\u5426\u6709\u52c1\u6575\u51fa\u73fe\u5462\uff1f\uff1f\u300d\u56e0\u6b64\u900f\u904e\u5de5\u4eba\u667a\u6167\uff0c\u4f60\u4e5f\u53ef\u4ee5\u627e\u51fa\u6f5b\u5728\u5c0d\u624b\u3002<\/p>\n<p>\u7136\u800c\u5373\u4f7f\u900f\u904e\u5f37\u5927\u6578\u4f4d\u7684\u5ee3\u544a\u5de5\u5177\uff0c\u80fd\u8b93\u7528\u6236\u7684\u500b\u8cc7\u73fe\u5f62\u4f46\u9084\u662f\u6709\u4e00\u4e9b\u5546\u696d\u9700\u6c42\u5c1a\u672a\u88ab\u6eff\u8db3\uff0c\u50cf\u662f\uff1a<\/p>\n<ol>\n<li><span style=\"font-weight: 400;\"> \u4e0d\u662f\u6bcf\u4e00\u500b\u7528\u6236\u90fd\u6703\u73fe\u5f62<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u56e0\u70ba\u4e00\u4e9b\u8a2d\u5b9a\u4e0a\u7684\u9650\u5236\uff0c\u5c0e\u81f4\u5728\u6536\u96c6\u8cc7\u6599\u6642\uff0c\u7121\u6cd5\u7cbe\u6e96\u300c\u6b78\u56e0\u300d\uff0c\u6216\u8005\u8cc7\u6599\u88ab\u5f04\u9ad2\u3002<\/span><\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<h3><b>\u8a72\u5982\u4f55\u7528\u7c21\u55ae\u7684\u65b9\u5f0f\u53bb\u8a08\u7b97\u6bcf\u4e00\u500b\u7528\u6236\u7684\u6f5b\u5728\u5c6c\u6027\u5462\uff1f<\/b><\/h3>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u3010\u7269\u4ee5\u985e\u805a\u3011\u7684\u60f3\u6cd5\uff0c\u6211\u5011\u5047\u8a2d\u6709\u76f8\u4f3c\u80cc\u666f\u3001\u76f8\u540c\u7fd2\u6163\u7684\u4eba\u61c9\u8a72\u6709\u985e\u4f3c\u7684\u884c\u70ba\uff0c\u56e0\u6b64\u53cd\u904e\u4f86\u63a8\u6e2c\uff0c\u6709\u76f8\u4f3c\u884c\u70ba\u7684\uff0c\u5f88\u53ef\u80fd\u5177\u5099\u4e00\u4e9b\u76f8\u4f3c\u80cc\u666f\u8207\u7fd2\u6163\u3002\u9019\u908a\u7684\u7fd2\u6163\u53ef\u80fd\u662f\u6309\u8b9a\u7fd2\u6163\u3001\u8a0a\u606f\u63a5\u6536\u7fd2\u6163\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">#\u5354\u540c\u5f0f\u63a8\u85a6\u7cfb\u7d71\u5c31\u662f\u904b\u7528\u9019\u6a23\u7684\u6982\u5ff5\uff0cNetflix \u767c\u73fe X \u7528\u6236\u770b\u904e [A,B,E,F] \u5f71\u7247\uff0cY\u7528\u6236\u66fe\u770b\u904e [A,B,F] \u5f71\u7247\uff0cNetflix \u53ef\u80fd\u5c31\u6703\u63a8\u85a6 Y \u7528\u6236 E \u5f71\u7247\u3002\u5149\u662f\u9760\u9019\u6a23\u7684\u63a8\u85a6\uff0c\u5c31\u53ef\u4ee5\u6709\u521d\u6b65\u63a8\u85a6\u7684\u6210\u6548\uff0c\u7136\u800c\u9019\u6a23\u9084\u662f\u6709\u4e00\u4e9b\u9032\u6b65\u7a7a\u9593\uff0c\u6578\u64da\u5206\u6790\u5e2b\u53c8\u7e7c\u7e8c\u589e\u52a0\u5404\u7a2e\u7279\u5fb5\u4f86\u63d0\u5347\u63a8\u85a6\u6548\u679c\uff0c\u76ee\u6a19\u5c31\u662f\u5e0c\u671b\u7528\u6236\u82b1\u66f4\u591a\u6642\u9593\u5728Netflix \u4e0a\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Facebook \u7684\u5857\u9d09\u7246\u4e5f\u662f\u7528\u985e\u4f3c\u7684\u6982\u5ff5\u53bb\u63a8\u85a6\u8cbc\u6587\u7d66\u7528\u6236\u770b\uff0c\u5e0c\u671b\u7528\u6236\u82b1\u66f4\u591a\u6642\u9593\u5728 Facebook \u4e0a\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u900f\u904e\u7c89\u7d72\u9801\u6578\u64da\u5f8c\u53f0\uff0c\u6216\u8005\u662f\u5ee3\u544a\u6578\u64da\u5f8c\u53f0\uff0c\u4f60\u53ef\u4ee5\u770b\u5230\u67d0\u6bb5\u6642\u9593\u5167\u8207\u7c89\u7d72\u9801\u4e92\u52d5\u8005\u7684\u5e74\u9f61\u6027\u5225\u5206\u5e03\u3002\u53ef\u4ee5\u9019\u9ebc\u89e3\u91cb<\/span><\/p>\n<p><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u300c\u539f\u4f86\u662f\u9019\u4e9b User ID \u9020\u5c31\u4e86\u9019\u4e9b\u5e74\u9f61\u5206\u4f48\u300d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u300c\u539f\u4f86\u662f\u9019\u4e9b User ID \u9020\u5c31\u4e86\u9019\u4e9b\u6027\u5225\u5206\u4f48\u300d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u300c\u539f\u4f86\u662f\u9019\u4e9b User ID \u9020\u5c31\u4e86\u9019\u4e9b\u5c45\u4f4f\u5730\u5206\u4f48\u300d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u300c\u539f\u4f86\u662f\u9019\u4e9b User ID \u9020\u5c31\u4e86\u9019\u4e9b&#8230;..\u300d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u525b\u597d\u540c\u6a23\u6982\u5ff5\u53ef\u7528\u4f86\u5206\u6790\u6bcf\u500b\u7db2\u7ad9\u9020\u8a2a\u8005\u5c6c\u6027\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Google Analytics (\u4e00\u500b\u8457\u540d\u7684\u7db2\u7ad9\u6d41\u91cf\u8ffd\u8e64\u5de5\u5177)\uff0c\u73fe\u5728 Google Analytics \u652f\u63f4\u5206\u6790\u7279\u5b9a\u7db2\u7ad9\u6216\u7db2\u9801\u7684\u5e74\u9f61\u6027\u5225\u5206\u4f48\uff0c\u53ef\u4ee5\u9019\u9ebc\u63a8\u4f30\uff0c\u5594\uff01\u539f\u4f86\u662f\u9019\u5718\u700f\u89bd\u8005( \u9019\u5718 Cookie ID ) \u9020\u5c31\u4e86\u9019\u4e9b\u5e74\u9f61\u6027\u5225\u5206\u4f48\u3002<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u5047\u8a2d\u67d0\u7db2\u9801\u7684\u6027\u5225\u5206\u5e03\u662f 95%\u5973\u6027\uff0c\u90a3\u4e9b Cookie ID (\u4e5f\u5c31\u662f\u90a3\u4e9b\u700f\u89bd\u8005)\u6709\u5f88\u9ad8\u7684\u6a5f\u7387\u662f\u5973\u6027\u3002\u5982\u679c\u8a72\u7db2\u7ad9\u4e0d\u662f\u4e00\u9801\u5f0f\u7db2\u7ad9\uff0c\u50cf\u662f\u5a92\u9ad4\u9084\u5f88\u591a\u7db2\u9801\u53ef\u4ee5\u770b\uff0c\u5c31\u6709\u53ef\u80fd\u904e\u5404\u7db2\u9801\u7684\u700f\u89bd\u884c\u70ba\u4ea4\u53c9\u6bd4\u5c0d\uff0c\u4f86\u5224\u5b9a\u9019\u500b Cookie \u662f\u4e0d\u662f\u5973\u6027\u3002<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u4ee5\u4e0a\u8ff0\u7684\u6848\u4f8b\uff0c\u5982\u679c\u5168\u731c\u6240\u6709\u7528\u6236\u70ba5%\uff0c\u6709\u53ef\u80fd\u53ea\u932f5%\uff0c\u5982\u679c\u60a8\u7684\u5546\u696d\u5bb9\u8a31\u4e00\u4e9b\u4e0d\u7cbe\u6e96\uff0c\u5c31\u53ef\u4ee5\u505c\u6b62\u9032\u884c\u66f4\u7cbe\u6e96\u7684\u8a08\u7b97\u4e86\u3002<\/span><\/p>\n<p>\u4e0a\u8ff0\u63d0\u53ca\u7684\u4ea4\u53c9\u6bd4\u5c0d\uff0c\u7528\u6848\u4f8b\u4f86\u8aaa\u660e\uff1a<\/p>\n<p><span style=\"font-weight: 400;\">X\u7528\u6236(\u67d0\u500bCookie ID)\u6253\u958b\u700f\u89bd\u5668\u901b\u4e86\u67d0\u96fb\u5b50\u5546\u52d9\u5546\u54c1\u9801\u9762A\uff0c\u53c8\u901b\u4e86\u67d0\u96fb\u5b50\u5546\u52d9\u5546\u54c1\u9801\u9762B\uff0c\u6839\u64da Google Analytics \u5f8c\u53f0\uff0c\u9801\u9762A\u7684\u7528\u6236\u7537\u5973\u6bd4\u70ba 40:60\uff0c\u9801\u9762 B \u7537\u5973\u6bd4\u70ba 80:20\u3002\u7531\u65bc\u5169\u6b21\u700f\u89bd\u70ba\u7368\u7acb\u4e8b\u4ef6\uff0c\u6709\u4e00\u6f14\u7b97\u6cd5\uff0c\u5927\u81f4\u53ef\u4ee5\u9019\u6a23\u63a8\u6e2c X\u7528\u6236\u662f\u7537\u5973\u751f\u7684\u5206\u6578\u5206\u5225\u70ba\uff1a<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">S(?) = 0.4 * 0.8 = 0.32<\/span><\/p>\n<p><span style=\"font-weight: 400;\">S(?) = 0.6 * 0.2 = 0.12\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5f88\u6709\u53ef\u80fd X\u7528\u6236\u662f\u300c? \u7537\u6027\u300d\uff0c\u6700\u5f8c\u5982\u679c\u60a8\u7684\u96fb\u5546\u5e73\u53f0\u7684\u7d50\u5e33\u9801\u9762\u6709\u6536\u9304\u8eab\u5206\u8b49\u9084\u662f\u4e00\u4e9b\u500b\u8cc7\uff0c\u53ef\u4ee5\u9a57\u8b49 X\u7528\u6236 \u662f\u5426\u771f\u7684\u662f\u7537\u6027\uff0c\u9019\u7b97\u6cd5\u7c21\u55ae\uff0c\u6e96\u5ea6\u53c8\u8b93\u4eba\u9a5a\u8277\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5f8c\u4f86\u6839\u64da\u9019\u6a23\u7684\u6280\u8853\uff0c QSearch(Instant Search) \u65bc2017\u5e74\u5718\u968a\u958b\u767c\u76f8\u95dc\u6f14\u7b97\u6cd5\uff0c\u80fd\u5728 3-5\u5206\u9418\u5167\u5c07\u4e0a\u5343\u842c\u500b Cookie ID \u7684\u6f5b\u5728\u5e74\u9f61\u6027\u5225\u6578\u64da\u8a08\u7b97\u5b8c\uff0c\u540c\u6642\u4e5f\u5be6\u9a57\u51fa\u5927\u6982\u8981\u591a\u5c11\u8cc7\u6599\u91cf\u624d\u6709\u6bd4\u8f03\u7cbe\u6e96\u7684\u7d50\u679c\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u81f3\u65bc\u7cbe\u6e96\u5ea6\uff0c\u7576\u7136\u8cc7\u6599\u8d8a\u591a\u8d8a\u597d\uff0c\u66f4\u591a\u5c0d\u65bc\u6bcf\u4e00\u500b\u4f7f\u7528\u8005\u800c\u8a00\uff0c\u6709\u66f4\u591a\u4f7f\u7528\u8005\u884c\u70ba\uff0c\u5957\u7528\u4e0a\u9762\u90a3\u500b\u8a08\u7b97\u5f0f\u6709\u6a5f\u6703\u7cbe\u6e96\u63a8\u6e2c\u4e00\u500b\u7528\u6236\u7684\u6f5b\u5728\u5c6c\u6027\uff0c\u50cf\u662f\u53ef\u88ab\u660e\u986f\u6b78\u985e\u7684\u5e74\u9f61\u3001\u6027\u5225\u3001\u5c45\u4f4f\u5730\u3002<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>\u653f\u6cbb\u50be\u5411\u4e5f\u80fd\u900f\u904e\u884c\u70ba\u6578\u64da\u8a08\u7b97\u3002<\/b><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u7bc0\u9304\u81f3<a href=\"https:\/\/blog.qsearch.cc\/2017\/02\/%e8%a7%a3%e9%87%8b%ef%bc%9a%e9%97%9c%e6%96%bc%e3%80%8c%e7%ab%8b%e5%a7%94%e8%87%89%e6%9b%b8%e6%b4%a9%e6%bc%8f%e7%9a%84%e7%a5%95%e5%af%86%e3%80%8d%e4%b8%80%e6%96%87%e7%9a%84%e7%a0%94%e7%a9%b6%e6%96%b9\/\">\u89e3\u91cb\uff1a\u95dc\u65bc\u5929\u4e0b\u96dc\u8a8c\u300c\u7acb\u59d4\u81c9\u66f8\u6d29\u6f0f\u7684\u7955\u5bc6\u300d\u4e00\u6587\u7684\u7814\u7a76\u65b9\u6cd5<\/a>\u3002<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u5176\u5be6\u5f88\u591a\u5c6c\u6027\u662f\u6c92\u6709\u5f88\u660e\u986f\u7684 1 \u8207 0 \u4e4b\u5206\uff0c\u5c31\u50cf\u653f\u6cbb\u610f\u8b58\u578b\u614b\u6709\u4e0d\u662f\u975e\u85cd\u5373\u7da0\u3001\u6216\u8005\u662f\u975e\u7d71\u5373\u7368\uff0c\u653f\u6cbb\u50be\u5411\u66f4\u63a5\u8fd1\u4e00\u7a2e\u5149\u8b5c\uff0c\u6bcf\u500b\u4eba\u53ef\u80fd\u90fd\u5728\u5149\u8b5c\u4e2d\u7684\u4e0d\u540c\u4f4d\u7f6e\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u904b\u6c23\u975e\u5e38\u597d\uff0c2016 \u5e74\u8207\u4e00\u4e9b\u4e2d\u7814\u9662\u8cc7\u8a0a\u6240\u9673\u6607\u744b\u7814\u7a76\u5718\u968a\uff0c\u5617\u8a66\u6839\u64da\u4f7f\u7528\u8005\u884c\u70ba\u5c07\u610f\u8b58\u578b\u614b\u91cf\u5316\u3002<\/span>\u5148\u884c\u628a\u4e00\u4e9b\u7c89\u7d72\u9801\u6839\u64da\u5ba2\u89c0\u65b9\u5f0f\u6a19\u8a18\u70ba\u7da0\u8272\u3001\u4ea6\u628a\u4e00\u4e9b\u7c89\u7d72\u9801\u6839\u64da\u5ba2\u89c0\u65b9\u5f0f\u6a19\u8a18\u70ba\u85cd\u8272\u3002<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u4f60\u53ef\u4ee5\u5efa\u7acb\u4e00\u500b\u8d85\u5927\u7684\u77e9\u9663\uff0c\u5c0d\u4e00\u683c\u5b50\uff0c\u8a08\u7b97\u6bcf\u4e00\u500b\u7c89\u7d72\u9801\u7684 \u91cd\u758a\u4f7f\u7528\u8005\u6578\uff0c\u90a3\u6642\u50192016\u5e74\uff0c\u53f0\u7063\u5927\u6982 2016\u5e74\u7d04 450\u500b\u653f\u6cbb\u4eba\u7269\u7c89\u7d72\u9801\uff0c\u4f60\u6703\u5f97\u5230\u4e00\u500b 450&#215;450\u500b\u95dc\u4fc2\u3002<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u6211\u5011\u5c07\u5b83\u8868\u9054\u70ba\u4e00\u500b450&#215;450\u6b63\u65b9\u5f62\u77e9\u9663\u3002<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u6709\u4e9b\u7c89\u7d72\u9801\u4e92\u76f8\u91cd\u8907\u7684\u7528\u6236\u504f\u5c11\uff0c\u7269\u7406\u610f\u7fa9\u4e0a\u8868\u793a\u8a72\u5169\u500b\u7c89\u7d72\u9801\u6c92\u4ec0\u9ebc\u4ea4\u96c6\uff0c\u5f88\u6709\u53ef\u80fd\u6bd4\u8868\u793a\u8a72\u7528\u6236\u5206\u5c6c\u5728\u5169\u500b\u4e0d\u540c\u7684\u540c\u6eab\u5c64\u3002<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u6211\u5011\u5c07\u9019\u77e9\u9663\u7528\u9ad8\u4e2d\u65cb\u8f49\u5ea7\u6a19\u8ef8\u7684\u6982\u5ff5\uff0c\u8f49\u500b\u65b9\u5411\u770b\u770b\uff0c\u5be6\u969b\u5957\u7528\u7684\u6f14\u7b97\u6cd5\u662f\u4e3b\u6210\u5206\u5206\u6790(Principal Components Analysis)\uff0c\u4f46\u9019\u500b\u77e9\u9663\u662f 450 \u7dad\u5ea6\u7684\u7a7a\u9593\uff0c\u8996\u89ba\u4e0a\u7121\u6cd5\u5448\u73fe\uff0c\u53ea\u597d\u7528\u6578\u5b78\u65b9\u6cd5\u4f86\u8868\u793a\u3002<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u904b\u6c23\u5f88\u597d\uff0c\u7814\u7a76\u5718\u968a\u767c\u73fe\u6574\u500b\u5927\u5bb6\u6309\u8b9a\u72c0\u6cc1\uff0c\u4e3b\u8981\u53d7\u5230\u5169\u500b\u8da8\u52e2\u5f71\u97ff\uff0c\u4e5f\u5c31\u662f\u9019 450&#215;450\u500b \u9ede\u4f4d\u5728\u5176\u4ed6438\u500b\u5ea7\u6a19\u8ef8\u770b\u8d77\u4f86\u5c31\u662f\u64e0\u6210\u4e00\u5718\u3002<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u7576\u8f49\u6210\u5176\u4ed6\u5ea7\u6a19\u8ef8\u4f86\u8868\u9054\u6642\uff0c\u767c\u73fe\u504f\u85cd\u7684\u7c89\u7d72\u5718\u81ea\u6210\u4e00\u5718\uff0c\u504f\u7da0\u7684\u7c89\u7d72\u5718\u81ea\u6210\u53e6\u4e00\u5718\u3002\u6700\u5f8c\u7a0d\u5fae\u5448\u4e0a\u4e00\u500b\u500d\u6578\uff0c\u8abf\u6574\u4e00\u4e0b\u843d\u9ede\uff0c\u5f9e\u76ee\u524d\u8a08\u7b97\u7684\u6578\u503c\u7bc4\u570d\uff0c\u8b8a\u6210 -1 \u5230 1 \u4e4b\u9593\u7684\u6578\u503c\u3002<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u7576\u6bcf\u500b\u7c89\u7d72\u9801\u56e0\u6b64\u7d66\u4e88\u610f\u8b58\u578b\u614b\u5206\u6578\u6642\uff0c\u5c31\u53ef\u4ee5\u6839\u64da\u6bcf\u500b\u7528\u6236\u6309\u8b9a\u95dc\u4fc2\u93c8\u63a8\u4f30\u6bcf\u500b\u7528\u4f7f\u7528\u8005\u5206\u6578\u3002\u6709\u5f88\u591a\u7a2e\u63a8\u4f30\u7528\u6236\u610f\u8b58\u578b\u614b\u7684\u5206\u6578\uff0c\u7531\u65bc\u8a08\u7b97\u6210\u672c\uff0c\u7528\u4e0b\u9762\u7684\u505a\u6cd5\u8209\u4f8b\uff1a<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u67d0 X \u7528\u6236\u6309\u4e86\u8521\u82f1\u6587\u7c89\u7d72\u8cbc\u6587\u8b9a\u3001\u6309\u4e86\u6d2a\u79c0\u67f1\u7c89\u7d72\u9801\u8b9a\u3001\u4e5f\u6309\u4e86 X \u7528\u6236\u4e86\u674e\u61c9\u5143\u7c89\u7d72\u8b9a\uff0c\u5247\u8a72 X \u7528\u6236\u7684\u5206\u6578\u70ba\uff1a<\/span><\/p>\n<p>\u8521\u82f1\u6587\u7c89\u7d72\u9801\u610f\u8b58\u578b\u614b\u5206\u6578 + \u6d2a\u79c0\u67f1\u7c89\u7d72\u9801\u610f\u8b58\u578b\u614b\u5206\u6578 + \u674e\u61c9\u5143\u7c89\u7d72\u9801\u610f\u8b58\u578b\u614b\u5206\u6578<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u5c0d\u65bc\u6bcf\u4e00\u500b\u7528\u6236\uff0c\u4f60\u90fd\u5f97\u5230\u4e00\u500b\u610f\u8b58\u578b\u614b\u5206\u6578\u3002\u5206\u6578\u8d8a\u9ad8\u53ef\u80fd\u662f\u504f\u5411\u67d0\u4e00\u500b\u610f\u8b58\u578b\u614b\uff0c\u5206\u6578\u8d8a\u5c11\u53ef\u80fd\u662f\u504f\u5411\u53e6\u4e00\u500b\u610f\u8b58\u578b\u614b\u3002<\/span><\/p>\n<p>\u6574\u5408\u7b2c\u4e00\u7a2e\u65b9\u6cd5\u8207\u7b2c\u4e8c\u6f14\u7b97\u6cd5\uff0c\u52a0\u4e0a\u5c11\u91cf\u6a19\u8a18\uff0c\u53ef\u4ee5\u5feb\u901f\u6a19\u8a18\u4e00\u500b\u7528\u6236\u662f\u4e0d\u662f\u6bd4\u8f03\u559c\u6b61 A \u54c1\u724c\uff0c\u9084\u662f\u6bd4\u8f03\u559c\u6b61 B \u54c1\u724c\u3002<\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u6211\u770b\u4e86\u4e00\u4e9b\u5a92\u9ad4\u7db2\u7ad9\u90fd\u57cb\u4e00\u4e9b\u5ee3\u544a\u806f\u64ad\u7db2\u7684\u7248\u4f4d\uff0c\u73fe\u5728\u5927\u6982\u5ee3\u544a\u806f\u64ad\u7db2\u6bd4\u8f03\u80fd\u80fd\u8010\u8de8\u8d8a\u85cd\u7da0\uff0c\u8de8\u5a92\u9ad4\u7db2\u7ad9\u4f5c\u66f4\u5168\u9762\u7684\u8cc7\u6599\u6536\u96c6\uff0c\u5c07\u700f\u89bd\u884c\u70ba\u5957\u7528\u9019\u6a23\u7684\u6578\u64da\u5206\u6790\u65b9\u6cd5\u5f97\u77e5\u5404\u7a2e\u54c1\u724c\u611b\u597d\u7a0b\u5ea6\u5206\u6578(Mind Share)\uff0c\u5c07 DMP \u5f04\u5f97\u66f4\u8c50\u5bcc\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4e0d\u898b\u5f97\u8981\u63d0\u4f9b\u586b\u554f\u5377\u8b93\u7528\u6236\u8cc7\u6599\u624d\u77e5\u7528\u6236\u7279\u6027\u3002<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>\u96d6\u7136 Google \u6c92\u6709\u76f4\u63a5\u900f\u9732\u4f60\u7684\u500b\u8cc7\uff0c\u4f46\u9084\u662f\u7b97\u5f97\u51fa\u4f86\u3002<\/b><\/p>\n<p><b>\u96d6\u7136\u4f60\u4e5f\u6c92\u544a\u8a34 Google \u7b49\u5ee3\u544a\u5546\u4f60\u7684\u653f\u9ee8\u50be\u5411\uff0c\u4f46\u9084\u662f\u7b97\u5f97\u51fa\u4f86\u3002<\/b><\/p>\n<p>&nbsp;<\/p>\n<h3><b>\u8a72\u5982\u4f55\u5c07\u6578\u64da\u8b8a\u9ec3\u91d1\uff1f\u6578\u64da\u8b8a\u73fe\u5be6\u52d9\u7aef\u7684\u6d41\u7a0b\u3002<\/b><\/h3>\n<p>\u904e\u53bb5\u5e74\uff0c\u56e0\u70ba\u670b\u53cb\u7d66\u4e88\u6230\u5834\u8207\u5be6\u9a57\u5834\u57df\uff0c\u8b93\u6211\u80fd\u6301\u7e8c\u4fdd\u6301\u5c0d\u6578\u64da\u654f\u92b3\u5ea6\uff0c\u5f9e\u4ed6\u5011\u6f5b\u5728\u9700\u6c42\u4e2d\uff0c\u627e\u5230\u7528\u6578\u64da\u89e3\u6c7a\u554f\u984c\u7684\u65b9\u5f0f\u3002\u5982\u679c\u6578\u64da\u6c92\u6709\u8fa6\u6cd5\u89e3\u6c7a\u554f\u984c\uff0c\u5c31\u7528\u6578\u64da\u89e3\u6c7a\u6709\u554f\u984c\u7684\u4eba\u3002<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u57f7\u884c\u6578\u64da\u5206\u6790\u7684\u6d41\u7a0b\u5927\u81f4\u9577\u9019\u6a23\uff1a<\/span><\/p>\n<ol>\n<li><span style=\"font-weight: 400;\"> Business Understanding\uff1a\u5148\u641e\u6e05\u695a\u5ba2\u6236\u7522\u696d\u7684\u75db\u9ede\u554f\u984c\uff0c\u901a\u5e38\u80fd\u89e3\u6c7a\u554f\u984c\uff0c\u96e2\u8cc7\u6599\u8b8a\u73fe\u4e0d\u9060\u4e86\uff01<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Acquire Data\uff1a\u518d\u91dd\u5c0d\u5c0d\u61c9\u7684KPI\u6216\u6703\u727d\u626f\u5230\u7684\u74b0\u7bc0\u9032\u884c\u6d41\u7a0b\u76e4\u9ede\uff0c\u4ee5\u53ca\u9019\u6d41\u7a0b\u4e2d\u5404\u74b0\u7bc0\u7684\u8cc7\u6599\u662f\u5426\u80fd\u62ff\u5f97\u5230\u3002<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Understand the Data\uff1a\u6536\u8cc7\u6599\u5f8c\uff0c\u8981\u78ba\u8a8d\u662f\u5426\u8207 Business \ufe0f Understanding \u6709\u5408\u7406\u9023\u8cab\u5728\u9019\u5176\u4e2d\uff1f\u5982\u679c\u8207 Business \ufe0fUnderstanding \u7684\u95dc\u806f\u6027\u6c92\u6709\u8fa6\u6cd5\u6709\u6548\u8aaa\u670d\u4ed6\u4eba\uff0c\u90a3\u5efa\u8b70\u5f9e\u7b2c1\u6b65\u518d\u4f86\u904e\u3002<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Process Data\uff1a\u901a\u5e38\u6578\u70ba\u884c\u92b7\u7b49\u60c5\u5883\uff0c\u662f\u80fd\u9760 Excel \u80fd\u641e\u5b9a\uff0c\u53cd\u6b63\u628a\u6709\u6548\u7684\u8cc7\u6599\u4e2d\uff0c\u53d6\u4f60\u8981\u7684\u7bc4\u570d\u5427\u3002<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Analyze\/Model\uff1a\u5206\u6790!\u770b\u770b\u5206\u4f48\uff0c\u5efa\u7acbModel\uff0c\u7528\u9069\u5408\u7684\u6f14\u7b97\u6cd5\u3001\u7a0b\u5f0f\u5eab\u4f86\u8655\u7406\u5b83\u3002\u9032\u968e\u4e00\u9ede\u9084\u6703\u7528\u6a5f\u5668\u5b78\u7fd2\u5de5\u5177\u5efa\u7acbModel\u3002<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Inform\/Deploy\uff1a\u5206\u6790\u5b8c\u5c31\u7b97\u662f\u721b\u5c3e\u4e5f\u8981\u628a\u5831\u544a\u505a\u51fa\u4f86\uff0c\u6a5f\u5668\u5b78\u7fd2\u5de5\u5177\u5b78\u51fa\u4f86\u7684Model\uff0c\u53ef\u80fd\u8981\u5f9e\u8a13\u7df4\u7684\u968e\u6bb5\u90e8\u7f72(Deploy)\u5230\u9810\u6e2c\u7684\u60c5\u5883\u5167\u3002<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">\u7167\u7406\u8aaa\u5728 Understand the Data \u968e\u6bb5\uff0c\u6240\u6709\u53c3\u8207\u6b64\u5c08\u6848\u7684\u4eba\uff0c\u5c0d\u65bc\u8cc7\u6599\u8981\u6709\u540c\u7b49\u7d1a\u7684\u60f3\u50cf\uff0c\u4ee5\u514d\u9032\u5165\u5230 Inform\/Deploy \u88ab\u9000\u8ca8\u7684\u9580\u6abb\u8d85\u9ad8\u3002<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u6700\u96e3\u8868\u9054\u7684\u662f\u6a5f\u5668\u5b78\u7fd2\u6703\u5b78\u51fa\u6210\u4ec0\u9ebc\u6a23\u5b50\uff0c\u4f60\u7121\u6cd5\u76f4\u63a5\u544a\u8a34\u5ba2\u6236\u8aaa\u6e96\u78ba\u7387\u6703\u6709\u591a\u5c11\u3002\u5f88\u6709\u53ef\u80fd\u767c\u73fe\u4f60\u6536\u96c6\u7684\u8cc7\u6599\u96d6\u7136\u8ddf Business Understanding \u9ad8\u5ea6\u9023\u7d50\uff0c\u4f46\u8cc7\u6599\u5c0d\u65bc\u7279\u5b9a\u76ee\u7684\u9451\u5225\u529b\u4e0d\u8db3\uff0c\u56e0\u6b64\u5728\u5efa\u7acb\u6a21\u578b\u4e0a\u5f88\u5bb9\u6613\u300c\u6b6a\u6389\u300d\u3002\u3000<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><b>\u90a3\u9ebc\uff0c\u7576\u6578\u64da\u8b8a\u73fe\u7684\u5834\u57df\u662f\u5728\u7db2\u8def\u793e\u7fa4\u4e0a\u5462\uff1f<\/b><\/h3>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u800c\u66f4\u9032\u4e00\u6b65\u8ac7\u5230QSearch\u7684\u6838\u5fc3\u80fd\u529b\uff0c\u793e\u7fa4\u6578\u64da\u5206\u6790\u4e0a\u5728\u5404\u7a2e\u524d\u4eba\u7684\u5be6\u9a57\uff0c\u5df2\u7d93\u5927\u5e45\u6536\u6582\u5230\u56fa\u5b9a\u7684\u6d41\u7a0b\uff0c\u4ee5\u4e0b\u6d41\u7a0b\u66f4\u50cf\u662f\u793e\u7fa4\u5206\u6790\u767d\u76ae\u66f8\uff1a<\/span><\/p>\n<ol>\n<li><span style=\"font-weight: 400;\"> \u9996\u5148\u770b\u8a0e\u8ad6\u91cf\u9ad4\u5927\u5c0f\uff0c\u4ee5\u53cd\u9001\u4e2d\u8a0e\u8ad6\u70ba\u4f8b\uff0c\u5982\u679c\u56de\u52302\u5e74\u524d\uff0c\u6839\u672c\u5c31\u6c92\u6709\u9019\u500b\u5b57\u7684\u8a0e\u8ad6\u8072\u91cf\uff0c\u6709\u91cf\u624d\u6709\u7d30\u770b\u7684\u610f\u7fa9\u3002<\/span><\/li>\n<\/ol>\n<ol start=\"2\">\n<li><span style=\"font-weight: 400;\"> \ufe0f \u518d\u4f86\u770b\u6642\u9593\u63a8\u79fb\u7684\u8a0e\u8ad6\u91cf\u9ad4\u6d88\u9577(\u4e0d\u7ba1\u662f\u8cbc\u6587\u6578\u3001\u6309\u8b9a\u6578\u3001\u5206\u4eab\u6578\u3001\u61a4\u6012\u6bd4\u7387\u7b49)\uff0c\u662f\u5426\u6bcf\u65e5\u6709\u7a69\u5b9a\u7684\u8072\u91cf\u3002<\/span><\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u8209\u4f8b\u4f86\u8aaa\uff0c\u67d0\u54c1\u724c\u6bcf\u5929\u90fd\u6709\u4e00\u5b9a\u7684\u767c\u6587\u91cf\uff0c\u986f\u7136\u5f9e\u9019\u6a23\u7684\u8cc7\u8a0a\uff0c\u4f60\u5f97\u77e5\u80cc\u5f8c\u53ef\u80fd\u914d\u8cc7\u6e90\u5728\u793e\u7fa4\u4e0a\u3002\u5982\u679c\u4f60\u662f\u9019\u54c1\u724c\u7684\u7af6\u54c1\uff0c\u540c\u6642\u4e5f\u6709\u7d93\u71df\u793e\u7fa4\uff0c\u4e00\u5b9a\u6703\u505a\u6bd4\u8f03\uff0c\u4f46\u66f4\u91cd\u8981\u7684\u662f\uff0c\u4f60\u80fd\u5426\u6839\u64da\u4f60\u7684\u72c0\u6cc1\u7576\u4f5c\u53c3\u8003\u503c\uff0c\u53bb\u9810\u4f30\u5c0d\u65b9\u914d\u7f6e\u8cc7\u6e90\uff0c\u751a\u81f3\u90fd\u8a72\u5c0d\u81ea\u5df1\u505a\u5be6\u9a57\uff0c\u7576\u4f60\u7d66\u4e88\u81ea\u5df1\u7684\u5718\u968a\u66f4\u591a\u8cc7\u6e90\u6642\uff0c\u80fd\u6709\u591a\u5c11\u7a7a\u9593\uff1f<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>\u9ad8\u96c4\u97d3\u570b\u745c\u5e02\u9577\u57281124 \u9078\u5b8c\u5f8c\u8072\u91cf\u5230\u904e\u5e74\u524d\uff0c\u90fd\u9084\u53ef\u4ee5\u6490\u8457\u4e00\u500b\u5f88\u53ef\u89c0\u7684\u91cf\uff0c\u89ba\u5f97\u5f88\u4e0d\u53ef\u601d\u8b70\u3002\u9019\u6642\u5019\u81ea\u5df1\u654f\u611f\u795e\u7d93\u5c31\u6703\u601d\u8003\uff0c\u662f\u4ec0\u9ebc\u6a23\u7684\u7b56\u7565\u5e03\u5c40\uff0c\u80fd\u5728\u7db2\u8def\u4e0a\u6301\u7e8c\u6490\u8d77\u8072\u91cf\uff1f\u770b\u770b\u5404\u653f\u6cbb\u4eba\u7269\uff0c\u9078\u5b8c\u5f8c\u5e7e\u4e4e\u90fd\u6d88\u97f3\uff0c\u80fd\u6301\u7e8c\u6027\u6490\u4f4f\u8072\u91cf\uff0c\u4ee4\u4eba\u6b4e\u70ba\u89c0\u6b62\u3002<\/p>\n<p>&nbsp;<\/p>\n<ol start=\"3\">\n<li><span style=\"font-weight: 400;\"> \u5c07\u8072\u91cf\u9ad4\u5927\u7684\u8b70\u984c\u9805\u76ee\u9032\u884c\u521d\u6b65\u6b78\u7d0d\uff0c\u900f\u904e\u5df2\u77e5\u7684\u5408\u4f5c\u95dc\u4fc2\u6216\u4e00\u4e9b\u5e38\u8b58\u5c07\u7d44\u7e54\u53ca\u500b\u4ebaKOL\u7684\u8a0a\u606f\u91cf\u9032\u884c\u5206\u985e\u3002\u958b\u59cb\u6703\u6709\u4e00\u4e9b\u63a2\u8a0e\uff1a\u9019\u4e9bKOL\u7684\u767c\u6587\u662f\u81ea\u5df1\u82b1\u9322\u8981\u6c42\u7684\uff1f\u9084\u662f\u4ed6\u5011\u4e3b\u52d5\u8a0e\u8ad6\u6211\u7684\u54c1\u724c\uff1f<\/span><\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u518d\u4f86\u5982\u679c\u662f\u770b\u7af6\u722d\u5c0d\u624b\uff0c\u8eab\u70ba\u81ea\u5df1\u5bb6\u7684\u57f7\u884c\u7aef\u6709\u8a8d\u8b58\u5c0d\u65b9\u7684\u57f7\u884c\u7aef\u55ce\uff1f\u6216\u8005\u662f\u5426\u76f4\u63a5\u8a8d\u8b58KOL\uff1f\u53ef\u4ee5\u63a2\u807d\u662f\u5426\u6709\u523b\u610f\u300c\u4eba\u70ba\u64cd\u4f5c\u300d\u9a57\u8b49\u81ea\u5df1\u7684\u731c\u60f3\u3002\u6578\u64da\u5206\u6790\u7684\u904e\u7a0b\u5f88\u591a\u6642\u5019\u662f\u5728\u9a57\u8b49\u81ea\u5df1\u7684\u731c\u60f3\uff0c\u591a\u6b21\u7684\u5be6\u9a57\uff0c\u7d30\u7dfb\u7d00\u9304\u6bcf\u4e00\u500b\u8072\u91cf\u7684\u300cWhy\u300d\u90fd\u6709\u80fd\u610f\u7fa9\u7684\u8a3a\u65b7\u51fa\u4f86\u3002\u591a\u6578\u60c5\u5883\u4e0b\u786c\u8981\u628a\u6bcf\u4e00\u500b\u7528\u6236\u7684\u5c6c\u6027\u53cd\u7d44\u8b6f\u56de\u4f86\uff0c\u6709\u9ede\u662f\u592a Over \u3002<\/span><\/p>\n<p>&nbsp;<\/p>\n<ol start=\"4\">\n<li><span style=\"font-weight: 400;\"> \u5982\u679c\u6709\u66f4\u591a\u8cc7\u6e90\uff0c\u8981\u7a0d\u5fae\u770b\u4e00\u4e0b\u5176\u4ed6\u8cc7\u6599\u6e90\uff0c\u9084\u662f\u8981\u770b\u4e00\u4e0b\u5e02\u8abf\u516c\u53f8\u7684\u5831\u544a\uff0c\u6216\u8005\u662f\u6c11\u8abf\u6578\u64da\uff0c\u53ef\u80fd\u5404\u5bb6\u6c11\u8abf\u6578\u64da\u8d77\u8d77\u4f0f\u4f0f\uff0c\u91cd\u8981\u7684\u662f\u5404\u5bb6\u7684\u6c11\u8abf\u6578\u64da\u96a8\u8457\u6642\u9593\u8b8a\u5316\u662f\u5426\u300c\u8da8\u52e2\u4e00\u81f4\u300d\uff1f\u6709\u6c92\u6709\u5171\u901a\u9ede\uff1f<\/span><\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u6211\u6709\u6642\u5019\u770b\u4e00\u4e9b\u5a92\u9ad4\u5728\u9078\u5f8c\u8aaa\u300c\u9078\u524d\u67d0\u4e00\u5929\u9810\u6e2c\u54ea\u500b\u5019\u9078\u4eba\u6703\u7576\u9078\u300d\u662f\u795e\u9810\u6e2c\uff0c\u9019\u7a2e\u6c92\u6709\u4ec0\u9ebc\u5448\u73fe\u6642\u9593\u8d77\u4f0f\u7684\u8b8a\u52d5\u8aaa\u660e\uff0c\u53ea\u91dd\u5c0d\u55ae\u4e00\u6642\u9593\u9ede\u7684\u8cc7\u6599\u4f86\u8aaa\u660e\uff0c\u53ea\u80fd\u8aaa\u904b\u6c23\u597d\u731c\u4e2d\u4e86\u3002\u975e\u5e38\u5efa\u8b70\u7528\u6c11\u8abf\u8b8a\u52d5\u8da8\u52e2\u5c0d\u7167\u4e00\u4e0b\u540c\u4e00\u6642\u671f\u793e\u7fa4\u6578\u64da\u662f\u5426\u6709\u76f8\u4f3c\u7684\u8b8a\u5316\uff0c\u5f7c\u6b64\u662f\u5426\u6709\u6642\u9593\u5dee\uff1f\u5dee\u5e7e\u5929\uff1f\u90fd\u80fd\u8b93\u6578\u64da\u6709\u610f\u7fa9\uff0c\u540c\u6642\u8b93\u78ba\u8a8d\u793e\u7fa4\u66f4\u5373\u6642\u7684\u6578\u64da\u80fd\u88dc\u9f4a\u505a\u6c11\u8abf\u7684\u7a7a\u7a97\u671f\u3002<\/span><\/p>\n<p>&nbsp;<\/p>\n<ol start=\"5\">\n<li><span style=\"font-weight: 400;\"> \u96a8\u6642\u8981\u63d0\u9192\u4e00\u4e0b\u81ea\u5df1\u70ba\u4f55\u8981\u505a\u793e\u7fa4\u6578\u64da\u5206\u6790\uff0c\u5230\u76ee\u524d\u6709\u8fa6\u6cd5\u505a\u6c7a\u7b56\u55ce\uff1f\u4f60\u9084\u8a18\u5f97\u70ba\u63a2\u52d8\u8cc7\u6599\u55ce\uff1f\u4e0b\u4e00\u6b65 Call To Action \u662f\u4ec0\u9ebc\uff1f<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">\u8209\u4f8b\u4f86\u8aaa\u67d0\u54c1\u724c\u63a8\u5ee3\u65b0\u7522\u54c1\u8981\u627e\u7db2\u7d05\uff0c\u900f\u904e\u67d0\u5206\u6790\u5de5\u5177\u5c07\u7db2\u7d05\u6839\u64da\u67d0\u500b\u6307\u6a19\u9032\u884c\u6392\u540d\uff0c\u53ef\u80fd\u662f\u4ec0\u9ebcC\/P\u503c\u7576\u4f5c\u6307\u6a19\u4e4b\u985e\u7684\uff0c\u53cd\u6b63\u5f9e\u7b2c\u4e00\u500b\u958b\u59cb\u806f\u7e6b\uff0c\u6263\u6389\u88ab\u6253\u69cd\u7684\uff0c\u6301\u7e8c\u5f80\u5f8c\u9762\u540d\u6b21\u627e\uff0c\u76f4\u5230\u6c92\u6709\u9810\u7b97\u70ba\u6b62\u3002\u800c\u4ee52018\u5e74\u9078\u8209\u70ba\u4f8b\uff0c\u76f8\u5c0d\u65bc2014\u5e74\uff0c\u6c92\u6709\u592a\u591aKOL\u53c3\u8207\u653f\u6cbb\u4eba\u7269\u8a0e\u8ad6\u91cf\uff0c\u5e7e\u4e4e\u6bcf\u500b\u653f\u6cbb\u4eba\u7269\u90fd\u53ea\u597d\u88ab\u50b3\u7d71\u5a92\u9ad4\u64fa\u4f48\u4e86\u3002<\/span><\/p>\n<p>&nbsp;<\/p>\n<ol start=\"6\">\n<li><span style=\"font-weight: 400;\"> \u524d\u5e7e\u5e74\uff0c\u5e38\u807d\u5230\u8981\u505a\u793e\u7fa4\u8072\u91cf\u8f2a\u5ed3\u5206\u6790\uff08\u5207\u8a18\u8981\u5728\u6709\u8db3\u5920\u8072\u91cf\u518d\u770b\u597d\u55ce\uff1f\u6c92\u6709\u98df\u6750\u786c\u8981\u5eda\u5e2b\u7092\u83dc\u5be6\u5728\u5f88\u75db\u82e6\uff09\u3002<\/span><\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u986f\u7136\u662f\u5c0d\u7279\u5b9a\u7d44\u7fa4\u6e9d\u901a\u6642\uff0c\u89ba\u5f97\u7121\u6cd5\u53ea\u7528\u4e00\u500b\u8a0a\u606f\u5c31\u7522\u751f\u5171\u9cf4\uff0c\u9700\u8981\u91dd\u5c0d\u7279\u5b9a\u65cf\u7fa4\u9032\u884c\u7be9\u9078\u518d\u6e9d\u901a\uff0c\u5982\u679c\u900f\u904e\u5404\u7a2e\u4eba\u5de5\u667a\u6167\u8207\u5de5\u4eba\u667a\u6167\u91dd\u5c0d\u8cc7\u6599\/\u8a0a\u606f\u9032\u884c\u6a19\u8a18\uff0c\u6211\u5011\u53ef\u4ee5\u518d\u6b21\u9032\u884c\u66f4\u7d30\u7dfb\u7684\u5c6c\u6027\u5206\u985e\u8207\u7d71\u8a08\uff0c\u5c0d\u65bc\u4e00\u5718\u7fa4\u9ad4\u7684\u7d44\u6210\u8207\u5c6c\u6027\u5206\u4f48\u80fd\u6709\u66f4\u6e05\u695a\u7684\u4e86\u89e3\u3002\u5e38\u7528\u65b9\u6cd5\u50cf\u662fRFM\u3002<\/span><\/p>\n<p>&nbsp;<\/p>\n<ol start=\"7\">\n<li><span style=\"font-weight: 400;\"> \ufe0f \u5f9e\u6bcf\u4e00\u6b21\u5206\u6790\u6210\u679c\uff0c\u53bb\u601d\u8003\u62ff\u5230\u9019\u6a23\u7684\u60c5\u5831\uff0c\u6211\u53ef\u4ee5\u600e\u9ebc\u505a\uff1f\u5225\u4eba\u66fe\u7d93\u600e\u9ebc\u505a\uff0c\u628a\u9019\u6a23\u7684\u7d93\u9a57\u5b78\u8d77\u4f86\u3002\u907f\u514d\u51fa\u73fe\u770b\u5230\u8cc7\u6599\u5446\u5728\u90a3\u908a\uff0c\u76f4\u89ba\u4e00\u9ede\u7684\u662f\u4e0b\u81c9\u66f8\u5ee3\u544a\u9032\u884c\u6d17\u8166\uff0c\u9593\u63a5\u4e00\u9ede\u900f\u904e\u7db2\u7d05\u6216\u5a92\u9ad4\u8b1b\u6545\u4e8b\uff0c\u6216\u8005\u662f\u5167\u90e8\u71df\u904b\u8981\u76e1\u5feb\u8a2d\u5b9a\u6392\u7a0b\uff0c\u9032\u884c\u8abf\u6574\u3002<\/span><\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">??? \u5728\u6b64\u611f\u8b1d\u4e00\u4e9b\u5c08\u5bb6\u5728\u904e\u53bb5\u5e74\u4f86\u7d66\u4e88\u5f88\u591a\u77e5\u8b58\uff0c\u8b93\u6211\u5011\u6c92\u6b7b\u5728 Business Understanding \u4e0a ???<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">??? \u611f\u8b1d <\/span><a href=\"https:\/\/www.facebook.com\/szuchiehjesse.chen?__tn__=K-R&amp;eid=ARCmjeSRB8N3TGtqQ4qwc5aajibUA9hKxoEu6pMTOkKO70njq_g6rzOFDqYpFId_W0HkhFbRPJ9D1wdR&amp;fref=mentions&amp;__xts__%5B0%5D=68.ARCV4RiEGnK6IKQyHX5RZRHYN82p2zr9AMGf5fgwvG4nLCcTRYo4Cmd--221il-nFpWJ1ejwLg-YJIyjHdD5mffB_iJibx_D4Zou0LUBZteh5mhWVSiodO8FXPMMZZa8rTAJSSaG8gbiiQGoXQS-ctLXGDGw1RfMpeKU4GqD0Xk-HynL3aF7uiYBwHj1J6Dm3JGB68G2GWtLDg\"><span style=\"font-weight: 400;\">Szu-Chieh Jesse Chen<\/span><\/a><span style=\"font-weight: 400;\"> ( <\/span><a href=\"https:\/\/www.facebook.com\/%E5%8F%AA%E8%A6%81%E6%9C%89%E4%BA%BA%E7%A4%BE%E7%BE%A4%E9%A1%A7%E5%95%8F-1773681662924286\/?__xts__%5B0%5D=68.ARCZbioqMMOn1Eu5gdGWoVNw9aF-MxoRxsrL3wTDXpzCugjNAvthIY4on8Rw01jooQsFwy_oM6l-YHR_CScv_NGXzqpxsy1LGabfZYeaGKAQEmGRaUCxk7CUkN6-OxrXkobLw6L90cc4Sjqeiw8_Jt8Q0eVi6392Yv3uby-WcPZGz8l8AkwXIRsbEoqtgOb2RJBZChGaC-MtFw&amp;__xts__%5B1%5D=68.ARCV4RiEGnK6IKQyHX5RZRHYN82p2zr9AMGf5fgwvG4nLCcTRYo4Cmd--221il-nFpWJ1ejwLg-YJIyjHdD5mffB_iJibx_D4Zou0LUBZteh5mhWVSiodO8FXPMMZZa8rTAJSSaG8gbiiQGoXQS-ctLXGDGw1RfMpeKU4GqD0Xk-HynL3aF7uiYBwHj1J6Dm3JGB68G2GWtLDg&amp;__tn__=K-R&amp;eid=ARAAHQsr5rDhOCynvcw3AYsx0SgWjGK6q7Nky_W8000WQtc-nzhyXeNIo4p-pqn7ZklnNAjOy8ALdn22&amp;fref=mentions\"><span style=\"font-weight: 400;\">\u53ea\u8981\u6709\u4eba\u793e\u7fa4\u9867\u554f<\/span><\/a><span style=\"font-weight: 400;\"> )\u3001 <\/span><a href=\"https:\/\/www.facebook.com\/SwayStrategy\/?__xts__%5B0%5D=68.ARCZbioqMMOn1Eu5gdGWoVNw9aF-MxoRxsrL3wTDXpzCugjNAvthIY4on8Rw01jooQsFwy_oM6l-YHR_CScv_NGXzqpxsy1LGabfZYeaGKAQEmGRaUCxk7CUkN6-OxrXkobLw6L90cc4Sjqeiw8_Jt8Q0eVi6392Yv3uby-WcPZGz8l8AkwXIRsbEoqtgOb2RJBZChGaC-MtFw&amp;__xts__%5B1%5D=68.ARCV4RiEGnK6IKQyHX5RZRHYN82p2zr9AMGf5fgwvG4nLCcTRYo4Cmd--221il-nFpWJ1ejwLg-YJIyjHdD5mffB_iJibx_D4Zou0LUBZteh5mhWVSiodO8FXPMMZZa8rTAJSSaG8gbiiQGoXQS-ctLXGDGw1RfMpeKU4GqD0Xk-HynL3aF7uiYBwHj1J6Dm3JGB68G2GWtLDg&amp;__tn__=K-R&amp;eid=ARBwMyK2oUhcGcWOuUqjp4lf7_u4bZcUaa0wIbh5fngwjG94EN0IQ01S1sV8Nx9ZPTlCqFpyx8ANfBbw&amp;fref=mentions\"><span style=\"font-weight: 400;\">\u601d\u70ba\u7b56\u7565<\/span><\/a><span style=\"font-weight: 400;\">\u3001 <\/span><a href=\"https:\/\/www.facebook.com\/VOCALMIDDLEpr\/?__xts__%5B0%5D=68.ARCZbioqMMOn1Eu5gdGWoVNw9aF-MxoRxsrL3wTDXpzCugjNAvthIY4on8Rw01jooQsFwy_oM6l-YHR_CScv_NGXzqpxsy1LGabfZYeaGKAQEmGRaUCxk7CUkN6-OxrXkobLw6L90cc4Sjqeiw8_Jt8Q0eVi6392Yv3uby-WcPZGz8l8AkwXIRsbEoqtgOb2RJBZChGaC-MtFw&amp;__xts__%5B1%5D=68.ARCV4RiEGnK6IKQyHX5RZRHYN82p2zr9AMGf5fgwvG4nLCcTRYo4Cmd--221il-nFpWJ1ejwLg-YJIyjHdD5mffB_iJibx_D4Zou0LUBZteh5mhWVSiodO8FXPMMZZa8rTAJSSaG8gbiiQGoXQS-ctLXGDGw1RfMpeKU4GqD0Xk-HynL3aF7uiYBwHj1J6Dm3JGB68G2GWtLDg&amp;__tn__=K-R&amp;eid=ARDWg2WAx4mf_m2ZlsKWpIAnXrSNRq67HvxTYAxO1FwVQ0wsy0Ovd_xq_g0IngplIXjF_DHE6yk_yW1S&amp;fref=mentions\"><span style=\"font-weight: 400;\">\u5e03\u723e\u55ac\u4e9e Vocal Middle Communications Consultants<\/span><\/a><span style=\"font-weight: 400;\"> \u3001 <\/span><a href=\"https:\/\/www.facebook.com\/PTS1997\/?__xts__%5B0%5D=68.ARCZbioqMMOn1Eu5gdGWoVNw9aF-MxoRxsrL3wTDXpzCugjNAvthIY4on8Rw01jooQsFwy_oM6l-YHR_CScv_NGXzqpxsy1LGabfZYeaGKAQEmGRaUCxk7CUkN6-OxrXkobLw6L90cc4Sjqeiw8_Jt8Q0eVi6392Yv3uby-WcPZGz8l8AkwXIRsbEoqtgOb2RJBZChGaC-MtFw&amp;__xts__%5B1%5D=68.ARCV4RiEGnK6IKQyHX5RZRHYN82p2zr9AMGf5fgwvG4nLCcTRYo4Cmd--221il-nFpWJ1ejwLg-YJIyjHdD5mffB_iJibx_D4Zou0LUBZteh5mhWVSiodO8FXPMMZZa8rTAJSSaG8gbiiQGoXQS-ctLXGDGw1RfMpeKU4GqD0Xk-HynL3aF7uiYBwHj1J6Dm3JGB68G2GWtLDg&amp;__tn__=K-R&amp;eid=ARCTrkLrqgRdhMlaMC87958k3SUJ5j6VyhqDg3mNc6X16USR4zFErurUSRPthyAZTAlMDTGpm6xQYjKQ&amp;fref=mentions\"><span style=\"font-weight: 400;\">\u516c\u8996\u7c89\u7d72\u5718<\/span><\/a><span style=\"font-weight: 400;\">\u3001 <\/span><a href=\"https:\/\/www.facebook.com\/condenast\/?__xts__%5B0%5D=68.ARCZbioqMMOn1Eu5gdGWoVNw9aF-MxoRxsrL3wTDXpzCugjNAvthIY4on8Rw01jooQsFwy_oM6l-YHR_CScv_NGXzqpxsy1LGabfZYeaGKAQEmGRaUCxk7CUkN6-OxrXkobLw6L90cc4Sjqeiw8_Jt8Q0eVi6392Yv3uby-WcPZGz8l8AkwXIRsbEoqtgOb2RJBZChGaC-MtFw&amp;__xts__%5B1%5D=68.ARCV4RiEGnK6IKQyHX5RZRHYN82p2zr9AMGf5fgwvG4nLCcTRYo4Cmd--221il-nFpWJ1ejwLg-YJIyjHdD5mffB_iJibx_D4Zou0LUBZteh5mhWVSiodO8FXPMMZZa8rTAJSSaG8gbiiQGoXQS-ctLXGDGw1RfMpeKU4GqD0Xk-HynL3aF7uiYBwHj1J6Dm3JGB68G2GWtLDg&amp;__tn__=K-R&amp;eid=ARD3IofKjdKeuFaLWndkOFAVTqsU6Bw0hfLo4mB-AUdCIhgE9kpKfjg3QYmj0PUhtMl-4jh9IhuAouqn&amp;fref=mentions\"><span style=\"font-weight: 400;\">Cond\u00e9 Nast<\/span><\/a><span style=\"font-weight: 400;\"> \u3001 <\/span><a 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Zuckerberg)\u89aa\u4e0a\u706b\u7dda\u81f3\u53c3\u8b70\u9662\u53f8\u6cd5\u59d4\u54e1\u6703\u8aaa\u660e\uff0c\u4e5f\u5728\u5f8c\u7e8c\u9032\u884c\u4e86\u4e00\u9023\u4e32\u7684\u653f\u7b56\u6539\u9769\uff0c\u6240\u9020\u6210\u7684\u5f71\u97ff\u81f3\u4eca\u4ecd\u9918\u6ce2\u76ea\u6f3e\u3002 \u4eca\u5e747\u6708\uff0c\u5f71\u8996\u5e73\u53f0Netfilx\u63a8\u51fa\u8a18\u9304\u7247\u300a\u500b\u8cc7\u98a8\u66b4\uff1a\u528d\u6a4b\u5206\u6790\u4e8b\u4ef6\u300b\u91cd\u73fe\u4e8b\u4ef6\u7d30\u7bc0\u4e26\u627e\u5230\u5169\u4f4d\u7576\u4e8b\u4eba\u9673\u8ff0\u89c0\u9ede\uff0c\u518d\u6b21\u5f15\u8d77\u71b1\u70c8\u8a0e\u8ad6\u3002 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