{"id":7271,"date":"2022-08-05T17:17:35","date_gmt":"2022-08-05T09:17:35","guid":{"rendered":"https:\/\/blog.qsearch.cc\/?p=7271"},"modified":"2023-06-13T11:50:26","modified_gmt":"2023-06-13T03:50:26","slug":"sentiment-analysis-behavioral-index-vs-natural-language-processing","status":"publish","type":"post","link":"https:\/\/www.qsearch.cc\/blog\/2022\/08\/sentiment-analysis-behavioral-index-vs-natural-language-processing\/","title":{"rendered":"Sentiment Analysis &#8211; Behavioral Index vs. Natural Language processing"},"content":{"rendered":"\n<p><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>This is a series of articles on fundamental technology underlying social intelligence.<\/p><\/blockquote>\n\n\n\n<p>Ever since discussion boards and websites started to solicit the opinion of the public, there have been both scientific and enterprise efforts to mine these online texts and derive meaning from them.<\/p>\n\n\n\n<p>With the global internet generating a continuous stream of content and feedback, sentiment analysis has evolved. The earliest version of Natural Language Processing (NLP) was a simple dictionary look-ups of words that contains a positive or negative numerical value, (for example, \u2018Good\u2019 = 1, \u2018Bad\u2019 = -1.) The NLP Version 1 is still being used in many technology stacks simply because it\u2019s cheaper and relatively fast. The simple model is converting relevant words into a numerical value, and then averaging the value and representing the value as good, bad, or neutral.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/1Au6WgKB6JSDJmM5n52jSz0UEyDdNsdp8m5Qbm7QldYlWTrrIQcPUOM41FjgATMp-cCqUb8Ew21RDVT1qVyvogTz96GOCz5RojV6A5-lJ6rLX8vk1Uk2k6oLBYSzk2V7Ezy_t9SJzmZcK3274LqGpjY\" alt=\"\"\/><\/figure>\n\n\n\n<p>With greater computation and more academic investigation, NLP Version 2 comprises analyzing parts of a sentence by looking at the conceptual linkage between words across multiple dimensions. This is a more precise method in determining the meaning, especially useful in a large body of text, or comparing multiple long-form text for patterns and relationship. This advance technology is often used in legal documents where the vocabularies are standardized and the text comprises other text in reference.<\/p>\n\n\n\n<p>While the advance in NLP Version 2 is a great technical advance, it has very limited application in commerce. For sentiment analysis, the true advance comes from emoticons (Emotional Icons) which we base our Behavioral Index on. With Facebook and other social media platforms, comes the powerful use of Likes to show a preference, whether it be consumers or voters. Out of the Likes button comes Facebook\u2019s six emotional indicators, which we term the behavior index. And this represents an advance in sentiment analysis. The user chooses six motions to express their attitude towards the content or a remark. This feedback is nonlinguistic, independent of language, dictionary bias, or culture. It represents a more immediate understanding of the user\u2019s attitude.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/GgeqWIT0NVwh0gdck-b2_lAr0Tzgk59OoJxHQbxXts5PeDrr7HfIE1lTBTFy3nY6bqwOoDp0SjavSlbUR75Ajf6gqmMXlc7VTaGa1ZzcjjABIQHvZiNPnXVVKLA2tddlQzepESm14UljmL8djoMgv9g\" alt=\"\"\/><\/figure>\n\n\n\n<p>The next version of Sentiment Analysis will no doubt include bio-feedback where smartwatches give a biological evaluation of the content we consumer. Until that day comes, we\u2019ll stick with the Behavioral Index.<\/p>\n\n\n\n<p>To schedule a demonstration of our social data search platform, please use <a href=\"https:\/\/go.oncehub.com\/RogerDo\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/go.oncehub.com\/RogerDo<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This is a series of articles on fundamental technology underlying social intelligence. Ever since discussion boards and websites started to solicit the opinion of the public, there have been both&hellip;<\/p>\n","protected":false},"author":18,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[237],"tags":[],"class_list":["post-7271","post","type-post","status-publish","format-standard","hentry","category-english-post"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Sentiment Analysis - Behavioral Index vs. Natural Language processing - QSearch Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.qsearch.cc\/2022\/08\/sentiment-analysis-behavioral-index-vs-natural-language-processing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sentiment Analysis - Behavioral Index vs. Natural Language processing - QSearch Blog\" \/>\n<meta property=\"og:description\" content=\"This is a series of articles on fundamental technology underlying social intelligence. Ever since discussion boards and websites started to solicit the opinion of the public, there have been both&hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.qsearch.cc\/2022\/08\/sentiment-analysis-behavioral-index-vs-natural-language-processing\/\" \/>\n<meta property=\"og:site_name\" content=\"QSearch Blog\" \/>\n<meta property=\"article:published_time\" content=\"2022-08-05T09:17:35+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-06-13T03:50:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/lh4.googleusercontent.com\/1Au6WgKB6JSDJmM5n52jSz0UEyDdNsdp8m5Qbm7QldYlWTrrIQcPUOM41FjgATMp-cCqUb8Ew21RDVT1qVyvogTz96GOCz5RojV6A5-lJ6rLX8vk1Uk2k6oLBYSzk2V7Ezy_t9SJzmZcK3274LqGpjY\" \/>\n<meta name=\"author\" content=\"Wilbur\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Wilbur\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.qsearch.cc\/blog\/2022\/08\/sentiment-analysis-behavioral-index-vs-natural-language-processing\/\",\"url\":\"https:\/\/blog.qsearch.cc\/2022\/08\/sentiment-analysis-behavioral-index-vs-natural-language-processing\/\",\"name\":\"Sentiment Analysis - Behavioral Index vs. Natural Language processing - QSearch Blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.qsearch.cc\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/blog.qsearch.cc\/2022\/08\/sentiment-analysis-behavioral-index-vs-natural-language-processing\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/blog.qsearch.cc\/2022\/08\/sentiment-analysis-behavioral-index-vs-natural-language-processing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/lh4.googleusercontent.com\/1Au6WgKB6JSDJmM5n52jSz0UEyDdNsdp8m5Qbm7QldYlWTrrIQcPUOM41FjgATMp-cCqUb8Ew21RDVT1qVyvogTz96GOCz5RojV6A5-lJ6rLX8vk1Uk2k6oLBYSzk2V7Ezy_t9SJzmZcK3274LqGpjY\",\"datePublished\":\"2022-08-05T09:17:35+00:00\",\"dateModified\":\"2023-06-13T03:50:26+00:00\",\"author\":{\"@id\":\"https:\/\/www.qsearch.cc\/blog\/#\/schema\/person\/692de998785274fd48c36e9ecbe59e92\"},\"breadcrumb\":{\"@id\":\"https:\/\/blog.qsearch.cc\/2022\/08\/sentiment-analysis-behavioral-index-vs-natural-language-processing\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/blog.qsearch.cc\/2022\/08\/sentiment-analysis-behavioral-index-vs-natural-language-processing\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/blog.qsearch.cc\/2022\/08\/sentiment-analysis-behavioral-index-vs-natural-language-processing\/#primaryimage\",\"url\":\"https:\/\/lh4.googleusercontent.com\/1Au6WgKB6JSDJmM5n52jSz0UEyDdNsdp8m5Qbm7QldYlWTrrIQcPUOM41FjgATMp-cCqUb8Ew21RDVT1qVyvogTz96GOCz5RojV6A5-lJ6rLX8vk1Uk2k6oLBYSzk2V7Ezy_t9SJzmZcK3274LqGpjY\",\"contentUrl\":\"https:\/\/lh4.googleusercontent.com\/1Au6WgKB6JSDJmM5n52jSz0UEyDdNsdp8m5Qbm7QldYlWTrrIQcPUOM41FjgATMp-cCqUb8Ew21RDVT1qVyvogTz96GOCz5RojV6A5-lJ6rLX8vk1Uk2k6oLBYSzk2V7Ezy_t9SJzmZcK3274LqGpjY\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/blog.qsearch.cc\/2022\/08\/sentiment-analysis-behavioral-index-vs-natural-language-processing\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.qsearch.cc\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Sentiment Analysis &#8211; Behavioral Index vs. Natural Language processing\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.qsearch.cc\/blog\/#website\",\"url\":\"https:\/\/www.qsearch.cc\/blog\/\",\"name\":\"QSearch Blog\",\"description\":\"QSearch \u6578\u4f4d\u884c\u92b7\u7814\u7a76\u5ba4\uff0c\u8207\u60a8\u4e00\u540c\u89c0\u5bdf\u7db2\u8def\u8072\u91cf\u3001\u4e86\u89e3\u7522\u696d\u8da8\u52e2\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.qsearch.cc\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.qsearch.cc\/blog\/#\/schema\/person\/692de998785274fd48c36e9ecbe59e92\",\"name\":\"Wilbur\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.qsearch.cc\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/storage.googleapis.com\/best-life.appspot.com\/1\/2025\/12\/cropped-unnamed-6-1-96x96.jpg\",\"contentUrl\":\"https:\/\/storage.googleapis.com\/best-life.appspot.com\/1\/2025\/12\/cropped-unnamed-6-1-96x96.jpg\",\"caption\":\"Wilbur\"},\"description\":\"\u73fe\u4efb\u65bc QSearch \u8ca0\u8cac Marketing\uff0c\u5c08\u6ce8\u65bc\u5c07\u8907\u96dc\u7684\u6578\u64da\u5de5\u5177\u8f49\u8b6f\u70ba\u54c1\u724c\u8207\u4f01\u696d\u80fd\u5feb\u901f\u63a1\u7528\u7684\u6578\u64da\u61c9\u7528\u6307\u5357\u3002\u64c5\u9577\u7d50\u5408 SEO\u3001\u5167\u5bb9\u884c\u92b7\u8207\u793e\u7fa4\u6d1e\u5bdf\uff0c\u5354\u52a9\u54c1\u724c\u63d0\u5347\u8f3f\u60c5\u638c\u63e1\u529b\u8207\u884c\u92b7\u6c7a\u7b56\u6548\u7387\u3002 \u5df2\u6df1\u5165\u5206\u6790\u6578\u5341\u500b\u54c1\u724c\u8207\u7522\u696d\u500b\u6848\uff0c\u719f\u6089\u5982\u4f55\u5f9e\u9f90\u5927\u793e\u7fa4\u8cc7\u6599\u4e2d\u63d0\u53d6\u95dc\u9375\u6d1e\u5bdf\uff0c\u5354\u52a9\u54c1\u724c\u7406\u89e3\u5e02\u5834\u8da8\u52e2\u3001\u98a8\u96aa\u9810\u8b66\u8207\u53d7\u773e\u53cd\u61c9\uff0c\u4e26\u8f49\u5316\u70ba\u884c\u92b7\u6216\u516c\u95dc\u7b56\u7565\u5efa\u8b70\u3002\",\"sameAs\":[\"https:\/\/www.linkedin.com\/in\/wilbur-lin-19567b143\/\"],\"url\":\"https:\/\/www.qsearch.cc\/blog\/author\/wilbur\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Sentiment Analysis - Behavioral Index vs. Natural Language processing - QSearch Blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/blog.qsearch.cc\/2022\/08\/sentiment-analysis-behavioral-index-vs-natural-language-processing\/","og_locale":"en_US","og_type":"article","og_title":"Sentiment Analysis - Behavioral Index vs. Natural Language processing - QSearch Blog","og_description":"This is a series of articles on fundamental technology underlying social intelligence. Ever since discussion boards and websites started to solicit the opinion of the public, there have been both&hellip;","og_url":"https:\/\/blog.qsearch.cc\/2022\/08\/sentiment-analysis-behavioral-index-vs-natural-language-processing\/","og_site_name":"QSearch Blog","article_published_time":"2022-08-05T09:17:35+00:00","article_modified_time":"2023-06-13T03:50:26+00:00","og_image":[{"url":"https:\/\/lh4.googleusercontent.com\/1Au6WgKB6JSDJmM5n52jSz0UEyDdNsdp8m5Qbm7QldYlWTrrIQcPUOM41FjgATMp-cCqUb8Ew21RDVT1qVyvogTz96GOCz5RojV6A5-lJ6rLX8vk1Uk2k6oLBYSzk2V7Ezy_t9SJzmZcK3274LqGpjY","type":"","width":"","height":""}],"author":"Wilbur","twitter_misc":{"Written by":"Wilbur","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.qsearch.cc\/blog\/2022\/08\/sentiment-analysis-behavioral-index-vs-natural-language-processing\/","url":"https:\/\/blog.qsearch.cc\/2022\/08\/sentiment-analysis-behavioral-index-vs-natural-language-processing\/","name":"Sentiment Analysis - Behavioral Index vs. Natural Language processing - QSearch Blog","isPartOf":{"@id":"https:\/\/www.qsearch.cc\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/blog.qsearch.cc\/2022\/08\/sentiment-analysis-behavioral-index-vs-natural-language-processing\/#primaryimage"},"image":{"@id":"https:\/\/blog.qsearch.cc\/2022\/08\/sentiment-analysis-behavioral-index-vs-natural-language-processing\/#primaryimage"},"thumbnailUrl":"https:\/\/lh4.googleusercontent.com\/1Au6WgKB6JSDJmM5n52jSz0UEyDdNsdp8m5Qbm7QldYlWTrrIQcPUOM41FjgATMp-cCqUb8Ew21RDVT1qVyvogTz96GOCz5RojV6A5-lJ6rLX8vk1Uk2k6oLBYSzk2V7Ezy_t9SJzmZcK3274LqGpjY","datePublished":"2022-08-05T09:17:35+00:00","dateModified":"2023-06-13T03:50:26+00:00","author":{"@id":"https:\/\/www.qsearch.cc\/blog\/#\/schema\/person\/692de998785274fd48c36e9ecbe59e92"},"breadcrumb":{"@id":"https:\/\/blog.qsearch.cc\/2022\/08\/sentiment-analysis-behavioral-index-vs-natural-language-processing\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/blog.qsearch.cc\/2022\/08\/sentiment-analysis-behavioral-index-vs-natural-language-processing\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/blog.qsearch.cc\/2022\/08\/sentiment-analysis-behavioral-index-vs-natural-language-processing\/#primaryimage","url":"https:\/\/lh4.googleusercontent.com\/1Au6WgKB6JSDJmM5n52jSz0UEyDdNsdp8m5Qbm7QldYlWTrrIQcPUOM41FjgATMp-cCqUb8Ew21RDVT1qVyvogTz96GOCz5RojV6A5-lJ6rLX8vk1Uk2k6oLBYSzk2V7Ezy_t9SJzmZcK3274LqGpjY","contentUrl":"https:\/\/lh4.googleusercontent.com\/1Au6WgKB6JSDJmM5n52jSz0UEyDdNsdp8m5Qbm7QldYlWTrrIQcPUOM41FjgATMp-cCqUb8Ew21RDVT1qVyvogTz96GOCz5RojV6A5-lJ6rLX8vk1Uk2k6oLBYSzk2V7Ezy_t9SJzmZcK3274LqGpjY"},{"@type":"BreadcrumbList","@id":"https:\/\/blog.qsearch.cc\/2022\/08\/sentiment-analysis-behavioral-index-vs-natural-language-processing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.qsearch.cc\/blog\/"},{"@type":"ListItem","position":2,"name":"Sentiment Analysis &#8211; Behavioral Index vs. Natural Language processing"}]},{"@type":"WebSite","@id":"https:\/\/www.qsearch.cc\/blog\/#website","url":"https:\/\/www.qsearch.cc\/blog\/","name":"QSearch Blog","description":"QSearch \u6578\u4f4d\u884c\u92b7\u7814\u7a76\u5ba4\uff0c\u8207\u60a8\u4e00\u540c\u89c0\u5bdf\u7db2\u8def\u8072\u91cf\u3001\u4e86\u89e3\u7522\u696d\u8da8\u52e2","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.qsearch.cc\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.qsearch.cc\/blog\/#\/schema\/person\/692de998785274fd48c36e9ecbe59e92","name":"Wilbur","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.qsearch.cc\/blog\/#\/schema\/person\/image\/","url":"https:\/\/storage.googleapis.com\/best-life.appspot.com\/1\/2025\/12\/cropped-unnamed-6-1-96x96.jpg","contentUrl":"https:\/\/storage.googleapis.com\/best-life.appspot.com\/1\/2025\/12\/cropped-unnamed-6-1-96x96.jpg","caption":"Wilbur"},"description":"\u73fe\u4efb\u65bc QSearch \u8ca0\u8cac Marketing\uff0c\u5c08\u6ce8\u65bc\u5c07\u8907\u96dc\u7684\u6578\u64da\u5de5\u5177\u8f49\u8b6f\u70ba\u54c1\u724c\u8207\u4f01\u696d\u80fd\u5feb\u901f\u63a1\u7528\u7684\u6578\u64da\u61c9\u7528\u6307\u5357\u3002\u64c5\u9577\u7d50\u5408 SEO\u3001\u5167\u5bb9\u884c\u92b7\u8207\u793e\u7fa4\u6d1e\u5bdf\uff0c\u5354\u52a9\u54c1\u724c\u63d0\u5347\u8f3f\u60c5\u638c\u63e1\u529b\u8207\u884c\u92b7\u6c7a\u7b56\u6548\u7387\u3002 \u5df2\u6df1\u5165\u5206\u6790\u6578\u5341\u500b\u54c1\u724c\u8207\u7522\u696d\u500b\u6848\uff0c\u719f\u6089\u5982\u4f55\u5f9e\u9f90\u5927\u793e\u7fa4\u8cc7\u6599\u4e2d\u63d0\u53d6\u95dc\u9375\u6d1e\u5bdf\uff0c\u5354\u52a9\u54c1\u724c\u7406\u89e3\u5e02\u5834\u8da8\u52e2\u3001\u98a8\u96aa\u9810\u8b66\u8207\u53d7\u773e\u53cd\u61c9\uff0c\u4e26\u8f49\u5316\u70ba\u884c\u92b7\u6216\u516c\u95dc\u7b56\u7565\u5efa\u8b70\u3002","sameAs":["https:\/\/www.linkedin.com\/in\/wilbur-lin-19567b143\/"],"url":"https:\/\/www.qsearch.cc\/blog\/author\/wilbur\/"}]}},"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/www.qsearch.cc\/blog\/wp-json\/wp\/v2\/posts\/7271","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.qsearch.cc\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.qsearch.cc\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.qsearch.cc\/blog\/wp-json\/wp\/v2\/users\/18"}],"replies":[{"embeddable":true,"href":"https:\/\/www.qsearch.cc\/blog\/wp-json\/wp\/v2\/comments?post=7271"}],"version-history":[{"count":1,"href":"https:\/\/www.qsearch.cc\/blog\/wp-json\/wp\/v2\/posts\/7271\/revisions"}],"predecessor-version":[{"id":7272,"href":"https:\/\/www.qsearch.cc\/blog\/wp-json\/wp\/v2\/posts\/7271\/revisions\/7272"}],"wp:attachment":[{"href":"https:\/\/www.qsearch.cc\/blog\/wp-json\/wp\/v2\/media?parent=7271"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.qsearch.cc\/blog\/wp-json\/wp\/v2\/categories?post=7271"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.qsearch.cc\/blog\/wp-json\/wp\/v2\/tags?post=7271"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}